You want to keep people on your list so you can build relationships. When you first meet someone, you don’t expect him or her to ask you for something. You expect them to give you their time to get to know you. The same is true in today’s online marketing world. You want to give your subscribers time to get to know you.
Some of the things that you want to convey to your audience include what kind of person you are, how much you care about them, and what you can do for them. This is how you build the “know, like, and trust” factor into the relationship.
First show them what kind of person you are by giving them gifts. Your generosity will win their interest in you. The gifts you give them will show how you care about them. And they will plant the seeds for what you can do for them. In this way you develop their knowledge, likeability, and trust in you.
How your gifts build the Know, Like, and Trust factor
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