Jan 09

Video Tip: How to Get in Front of the Right People

Knowing how to get in front of the right people is essential for getting ideal clients.  Ideal clients start out as ideal prospects. Find out how to connect with them in this video.

 

Jan 05

Are You Confusing Your Self-Worth With Your Net-Worth?

If you are an entrepreneur, you have probably experienced the challenge of thinking that you aren’t providing enough value to your customers/clients. My coach calls it the “Imposter/Inferiority syndrome” where you look at your numbers, i.e. sales, subscribers, upsales, etc. and equate the business’s level of success or worth with your own value or worth.

The plight of an entrepreneur is a difficult one. There are ups and downs that you have to ride out. When you are in the “downs,” it’s all too easy to go into a downward spiral of questioning yourself and your self-worth. And the problem is confusing your self-worth with your net worth. You justify the negative outlook with your numbers—you have low sales, your network is growing slower than you’d like, your conversion rates are down, etc. That then continues the downward spiral.

How do you stop it?

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Dec 09

It’s All in the Follow-up

A saying in the coaching industry is that the money is in the follow-up. And it’s so true. That’s because it’s much easier and more cost effective to sell a current or former client a new product than it is to find a new client.
 
Most of your marketing efforts and costs will go towards getting new clients. But once you have them, you are leaving even more money on the table by not nurturing them with follow-up. Part of follow-up includes checking up on them if you haven’t heard from them in a while. Putting them on an email series is another way of following up with them.

This goes for prospects as well as clients. People on your list may be interested in your product but not ready for it. By having an email series for your list, you are keeping your name in front of them and when they are ready, they will think of you.  Why? Because you have been sending them great content and tips.

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Dec 07

Guest Post: Lessons on Fear & Change from Mark Twain & My Ten Year Old Twins

Fear & Change

By Tracy Kennedy

 

When I was 16, I decided to leave my small hometown of Beaverton, Oregon, where I’d lived since birth, to go overseas and study in New Zealand.   I have no idea how I made this decision, or why I wanted to leave home, but the idea quickly got legs and before I knew it, there I was, boarding a plane and madly hugging goodbye my friends, family and my high-school sweetheart. I got on the plane, walked down the aisle to my window seat, sat down…and promptly burst in tears. Crying quickly escalated into hysterical sobbing, much to the alarm of the poor man in the next seat.  He tried to calm me down, and asked the flight attendant for a cup of water. 

I tried to take a sip, but I was crying too hard to even choke it down. Right then, I made another big decision – I hurried off the plane, and ran screaming after my taken aback parents. They were having none of it. They reminded me I had made a decision to which I was now committed and sent me right back to my allocated seat to follow through on it.

After this dramatic start, the rest of the journey was uneventful. Well, to be honest, I can’t remember much of the rest of my journey.  Just a quick phone call from a pay phone in L.A. to let my parents know I got there safely, and then, my next clear memory was walking into arrivals and looking around, though unsure as to what I was looking for. Then I saw the sign, ‘Welcome to New Zealand Tracy’ – and there they were, my Kiwi family! My host Mum, Dad, Sister and Brother.  They took me home and settled me in my new room.   They gave me a quick tour, I met the neighbors – one of whom was the principal of the school I was to attend –  and we ate.

I’d like to report that at this point I was wondering what all my pre-departure hysteria had been about, but no, I wasn’t done with the crying. Not even nearly. All I remember of those first few weeks were the endless tears and aching homesickness – oh, and the beating myself for not ‘thinking it through’. Surely if I had have thought this through, I’d be back home now instead of sobbing down the line on my once a week, very expensive phone-call home?...(Read more.)

Read the rest of this post, “Lessons on Fear & Change from Mark Twain & My Ten Year Old Twins,” by Tracy Kennedy, by clicking  HERE.

 

Please Note: We only accept guest posts by IAPLC members.

 

 

Nov 30

Guest Post: Emotions

By Richard Chan

Emotions

Emotions are owned by you they are not caused by an outside event as a lot of people believe.

For example being cut up by a car, if there are two of you in the car one of you could express anger at the driver that just cut you up, whereas the passenger may be perfectly calm.

Everything is the same except for the emotion CHOSEN by the two people.

Successful people own their emotions and choose when to express them, it is they that choose when an emotion is to be expressed rather than the seemingly uncontrolled emotions of others that blame the expression of the emotion on an external event or person, that same event or person would not have the same visual expression from a person in control of their emotions.

ANGER

Anger is a survival emotion, it is there to protect your territory when a potential challenger crosses the boundary

As humans our territory is much more complex than geographic, this covers possessions, ideas and especially beliefs.

We choose to be angry so can choose to react to the same situation in different ways.Look at the situation and admit that maybe we were partly at fault

Emotions-The other person did transgress, however these can be seen to be a genuine mistake

-The other person did intentionally stray into our territory, however we put the anger aside and take that person to one side and explain that their actions were unwelcome.

-There is, of course, genuine reasons to be angry and that is a choice that can be made, but know that this was your choice, not an emotion that was thrown on you...(Read more.)

Read the rest of this post, “Emotions,” by Richard Chan, by clicking  HERE.

 

Please Note: We only accept guest posts by IAPLC members.

 

 

Nov 29

Video Tip: 12-Month-Model

This video tip gives you some reasons and tips for using a 12-month coaching program as your business model.

 

Nov 09

Video Tip: LinkedIn Groups

LinkedIn is one of the hottest places to get leads with over 400 million users. In this video I talk about posting in LinkedIn groups to create a presence and get more leads.

 

Nov 09

Guest Post: 4 Steps to Unlimited Energy

By Marty Ward

Unlimited Energy

The Compass of the Heart

For unlimited energy, use the Compass of the Heart. It can guide you to be more at peace and to feel energized and enthusiastic each day. The Compass of the Heart is your GPS to make the greatest impact – C² + A² = Impact. Compassion, Acceptance, Appreciation, Connection. When you give yourself these four elements, you can have unlimited energy and resources to solve problems.

Compassion and Acceptance

Have Compassion and Acceptance vs beating yourself up when things aren’t going your way. Why you want to have compassion and acceptance is that when you are hard on yourself, you abandon you. You can stay stuck in anger and feel lost and lonely.
 
On the other hand, when you give yourself a break and learn the lesson from what happened – for me this morning the lesson was to trust my intuition 100% and not give in and rationalize my way to go against what I know is best, then you can appreciate you.
 
Step Three Appreciation
Owning your part in why things didn’t unfold the way you want gives you the space to appreciate you for what you did do to take care of yourself. Ask yourself, “What pleased me about how I handled that difficult person/situation?” What pleased me is that I took a stand for me. After 5 months of pursuing my money, I got a refund for a program that I did not participate in because I felt it was out of integrity...(Read more.)

Read the rest of this post, “4 Steps to Unlimited Energy,” by Marty Ward, by clicking  HERE.

 

Please Note: We only accept guest posts by IAPLC members.

 

 

Nov 06

Increasing Your Conversion Rates

The sales or enrollment conversation is part of your marketing strategy. No matter how good you are as a coach, consultant, or other service-based business owner, you must master the sales process. Most of us shy away from sales because of the stigma it conjures up—the aggressive salesman who makes you feel pressured to purchase something.

Some business coaches say that you should shoot for a 25-30% conversion rate. That means if you want 5 new clients a month, you need to have 20 conversations a month. Think about that for a minute—that is 20 hours a month, plus the time it takes to find those 20 people. That’s a lot of time talking to people who might not enroll with you.

But actually, there’s an easier way. You could focus on improving your conversion rate instead. What if that 25-30% was increased to 50-75%? 

Then you would only need 7-10 conversations per month to get those 5 clients. That’s a lot less work. So to save time and make more money, focus on improving your sales conversation conversion rates.

How to do it

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Oct 26

Guest Post: Negative Self-Talk

By Gabriela Eikeland

Negative Self-Talk

Negative Self-Talk and its level of intensity; What are we focusing on ?

Approximately 60,000 thoughts are running through our head on a daily basis (DeVillers, Julia. 2002), and even though we might have the tendency to put in a lot of energy interpreting and analyzing these thoughts – we often don’t attention to ‘how’ we think!

Every and all thoughts have distinct qualities but some thoughts have the potential to produce emotional stress by leading the attention toward doubts, fears, skepticism, and self-criticism. Self-criticism, depending on how much energy we spend focusing on it, may be experienced as negative internal thoughts about one’s self, body image, behaviors, abilities, skills, or perceived lack of education. If thinking negatively about ourselves becomes habitually, we dis-empower ourselves – and our body, mind, and spirit will be affected negatively...(Read more.)

Read the rest of this post, “Negative Self-Talk,” by Gabriela Eikeland, by clicking  HERE.

 

Please Note: We only accept guest posts by IAPLC members.

 

 

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