Mar 31
Think about when you visit a new website; what page do you start on? What elements catch your eye first? How do these elements portray the brand message? Even if you’re not consciously thinking about these things, there’s always a concrete reason why you click away from a site to continue your search, and the …
Mar 22
Do you blog? Many coaches tell me they don’t have time to blog. Or they don’t know what to blog about. Or they aren’t getting anyone to read their blog. When I started my online business, the first tactic I used was blogging. And there were two good reasons why I did it, and why …
Mar 01
Why You Should Use Instagram to Promote Your Coaching Business With over 25 million businesses utilizing Instagram, the question arises: should YOU be using it for your business? Well, if you’re happy with your current platform, the answer is no—stick with what’s working. But, if you want to expand your social media presence, Instagram has …
Feb 24
Back in 2008 Seth Godin, considered by many as the “godfather of modern marketing,” made the bold statement that “Content marketing is all the marketing that’s left.” By this, he meant that marketers should create content that gives their audience relevant, compelling value, instead of content that only contains thinly-veiled sales pitches. In this video tip, learn …
Feb 07
For coaches, a big barrier to getting sales is not creating enough of the right content, on a regular basis, to help your target audience understand why they should hire you. Content marketing has been shown to be one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales. …
Feb 02
How do you overcome the “I hate marketing” syndrome? Or maybe you just put it off because it’s not as much fun as coaching. Here are some insights on your marketing mindset that should help.
Jan 12
When planning out your year, you’ll want to include these 3 areas. Watch the video tip to find out what they are.
Jan 01
Learn to Love the P Word—PLANNING Keeping all the aspects of a coaching business organized and running smoothly is difficult at best. And, if you don’t have a system or a plan of what to do when, organizing it all can be overwhelming. Even if you have an overall vision of where you want to …
Dec 24
Being a life coach is a fulfilling way to make money doing what you love, while making a difference! But, what most life coaches don’t realize when they get into it is that life coaching is a BUSINESS, not a job. The truth is that most life coaches are not successful. Even when they find the perfect niche …
