Author's posts

Always Ask for the Sale

Be Confident in Your Business and Always Ask for the Sale Let’s be clear: you’re in business to earn money. Yes, you want to help others as well, but you want to make a profit with your business,  right? In order to make a profit, you need to sell your products and services. But is …

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Essential List Building

Ask any successful online business owner what their biggest business asset is and they will tell you—their list. The reason is that you have a list of people who have come to you for your expertise and products. And they are a warm audience, meaning that they know who you are, are consuming your content, …

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Our Community

Dear Friends of IAPLC,                                                                                                        …

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Places You’re Using Copywriting

Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It) When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business …

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Video Tip: Outcome Goals

Are your goals “outcome goals”? Find out the difference between tactical goals and outcome goals, as well as what outcome goals are and how to use them.   To help you set some outcome goals (as well as the tactical ones), I’ve created a goal-setting planner that you can use to determine the best goals …

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Webinar Magic

Been on a webinar lately? I bet you have. The fact is, webinars are one of today’s hottest marketing trends. Each and every week, you’ll find small business owners hosting webinars about book publishing, blogging, and even how to sell T-shirts online. No matter what your niche or industry, webinars are a great option for …

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Video Tip: Virus Coaching

Here’s a Facebook live video I did last week for a FB group. I was inspired to talk about the current Corona Virus situation after hearing a coach say that they were thinking of quitting because they were worried about the pandemic. In this video, I explain my reasons as to why now is one …

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Why Set (and Re-set) Goals?

Goals can change as life circumstances change. In these fast changing times, it may be necessary to readjust your goals for your business as well as your personal life. So, if you haven’t reset your goals recently, here are some reasons why it’s important not only to have them but also to keep them current.  …

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10 Tips for Virtual Coaching

Most of us coaches are lucky at this time because we are used to working from home. But if you have another job and are suddenly needing to work from home, or you haven’t worked your coaching business at home, being productive and efficient while working remotely is one of the bigger challenges you may …

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