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Author's posts

5 Reasons Why You Need Passive Income Stream

Have you heard the phrase, “Make money while you sleep”? It’s a common phrase that describes the power of passive income. Make a product one time but reap the rewards for years to come. Passive income can benefit absolutely everyone, no matter what type of business you have or what type of coach you are. …

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Video Tip: Blue Light Syndrome

Worried about ruining your eyes from looking at your computer screen all day? Here’s what can happen and what you can do to prevent that from happening.

The 3 Stages of Content Marketing

Are you in love with marketing or do you hate it? I used to hate it! But here’s the rub…Marketing is the key to EVERY business’s long-term success—even coaching! If you think about it, all marketing is content marketing—your sales page, your blog, your website, your message, your emails, your videos, your podcasts—they’re all content. …

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Insert Branding Throughout Your Website

Think about when you visit a new website; what page do you start on? What elements catch your eye first? How do these elements portray the brand message? Even if you’re not consciously thinking about these things, there’s always a concrete reason why you click away from a site to continue your search, and the …

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Why You Should Be Blogging

Do you blog?  Many coaches tell me they don’t have time to blog.  Or they don’t know what to blog about.  Or they aren’t getting anyone to read their blog. When I started my online business, the first tactic I used was blogging. And there were  two good reasons why I did it, and why …

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Video Tip: Your Irresistible Offer

The best way to build your list is with an irresistible offer. Here’s the skinny on what qualifies as one and how to create one.

Why Use Instagram?

Why You Should Use Instagram to Promote Your Coaching Business With over 25 million businesses utilizing Instagram, the question arises: should YOU be using it for your business? Well, if you’re happy with your current platform, the answer is no—stick with what’s working. But, if you want to expand your social media presence, Instagram has …

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Video Tip: Find Clients Through Content

Back in 2008 Seth Godin, considered by many as the “godfather of modern marketing,” made the bold statement that “Content marketing is all the marketing that’s left.” By this, he meant that marketers should create content that gives their audience relevant, compelling value, instead of content that only contains thinly-veiled sales pitches. In this video tip, learn …

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Content Creation 101

For coaches, a big barrier to getting sales is not creating enough of the right content, on a regular basis, to help your target audience understand why they should hire you. Content marketing has been shown to be one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales. …

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Video Tip: Marketing Mindset

How do you overcome the “I hate marketing” syndrome? Or maybe you just put it off because it’s not as much fun as coaching. Here are some insights on your marketing mindset that should help.