When people ask you what you do, you tell them you are a life coach. I’m proud of my job and I spent years learning how to be a great life coach. I did some NLP certification training and I’ve got many years of experience working with real clients too. But unless you are a life coach for someone else’s company, you’re also an entrepreneur. The problem is that coach’s training programs do not include entrepreneurial training. Yes, they may teach you a few things about marketing, mindset, and sales conversations, but there is an entrepreneurial way of thinking and acting that make some businesses wildly successful. It’s the mindset that created companies like Intel, Apple, Adobe, Google, eBay, PayPal, YouTube, Craigslist, Twitter, Facebook, and LinkedIn.
One thing that these companies have in common is that they took bold risks to accomplish something outstanding.
The majority of life coaches that I have talked to personally say the same thing to me about their risk tolerance. It usually sounds like, “I’ve spent so much money on this business.” Or, “I’m not going to spend anymore money on this business until it starts making money.” In other words, they have a very low tolerance for risk. What they need to know is that if you’re going to start-up a business, you will need to take on some risk. But it should be calculated, strategic, intelligent risk.