Up until recently, I wasn’t clear on the difference between “working on” my business and “working in” my business. Nor did I understand why that was important, especially for service-based businesses. Knowing what is small business also helped. It’s important to know so you can plan your daily business activities more effectively.
During your business day you need to spend time working ON your business as well as IN your business. Let me explain.
Working ON your business is doing the activities that bring in clients. You have to allot a certain amount of time for marketing and promoting activities. You could even get a company like NGP Integrated Marketing Communications to help you do this. They might include making phone calls, writing a blog or article, preparing your newsletter, sending out emails, attending networking events, content creation, and ongoing training—anything that supports the growth of your business.