Attend the Live-Only IAPLC Masterclass, “Compelling Copywriting That Leaves Them Wanting More”

Do you wish you could write like a pro?
Does your e-marketing stand out from the crowd?
Is the real you coming through in your marketing copy?

Learn how to write more authentic copy in the next live-only IAPLC masterclass: “Compelling Copywriting That Leaves Them Wanting More,” by Debra Gilroy. March 20th, 2013, 4pm EST.  Call-in details here:

Deb’s in-demand, content packed presentation includes:
•    Marketing copy as a Visibility tool
•    10 tips on writing copy
•    5 ways to overcome writer’s block
•    Resources to help with marketing copy

Words of marketing  messages can be cheap, they can be misused, misunderstood, meaningless, jumbled, dull and lack clarity. We are saturated with them every single day in the media, in our e-mails, smart phones, ipods, the internet, not to mention everyone we meet. Which messages stand out for you in this mountain of mayhem? It is the message that has a true voice behind it, that is real, heartfelt, well thought out, and touching in an authentic way.

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How to Manage your Time, Set Goals, and Be Successful! By Vicky Scrivner

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How to Manage your Time, Set Goals, and Be Successful!
By Guest Blogger Vicky Scrivner

Time Management is a useful tool for all of us in the business world. But how does time management, setting goals, and planning fit together?

Individually the three have different meanings, but collectively they take on a new perspective. Time management is keeping a calendar, being organized down to the hour, and staying focused on the tasks at hand. Goal Setting is yearly planning, deciding on specific goals, and the tasks, or actions to accomplish those goals in your business.

However, if we look at them collectively, we have a powerful tool that can support us daily, hourly, monthly, and yearly.  This tool can help us move our business forward to grow our income (or sales), and create a wonderful experience for customers as they come into our business and we help them solve problems.

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The Evolving Entrepreneur

English: Gandhi during the Salt March, March 1...

Gandhi during the Salt March, March 1930. (Photo credit: Wikipedia)

One of my mentors once said that if you really want to experience fast spiritual growth, become an entrepreneur.  Just like being in any long-term relationship, as an entrepreneur, all of your issues will come up to be dealt with.

One common issue is your relationship with money…how much you deserve, how much you can ask for, how much you can keep, and how you treat money in your personal life.

Another issue that comes up is how you show up.  For example, if your clients don’t show up on time or aren’t fully prepared for your coaching sessions, are you late to meetings, events, etc. or not always fully prepared?  What kind of clients are you attracting?  Do they have qualities that you don’t like?  Are they also qualities that you have and don’t like?

A third issues that can come up is in how you handle stress.  Do you stay calm and strong when a client is venting on a stressful experience or do you get caught up in their drama?  Do you leave the office and your business behind you at the end of the day and relax with family/friends, or do you “take your business with you” and think and strategize on your off time?

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Do you have an operations manual?

The best businesses run well because of systems.  How do they get their systems?  They document daily procedures and update them as needed. The documentation can be called an operations manual.  Even a solopreneur uses systems and if you ever want to go on vacation, hire a VA, or sell your business, an operations manual is essential.

I started mine when I hired my first VA.  I wrote down exactly what I wanted her to do, just in case she didn’t work out and I had to hire someone else.  That did eventually happen and the second time around, I didn’t have to start all over.  I already had my documents of what to do.  It saved me a lot of valuable time.

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NYC 2013 Planning Workshop


Sheri and me

Last week I attended a live 2013 planning workshop with coach Heather Dominick and Sheri Mortko in Manhattan of New York City.  We started by talking about marketing consistently and then how to plan that marketing.  By planning out your marketing activities, you make it easier to market consistently because you just follow the plan.

A marketing plan can include activities you do daily, weekly, biweekly, monthly, and annually.  Defining the marketing activities by the calendar timing helps you to see the overall picture of your marketing plan.  Then you can take the year calendar and sketch in your launches, JV programs, email campaigns, etc.  By having them all on one yearly calendar, it’s easier to schedule everything and avoid scheduling conflicts.

Part of planning your year is about setting up a system to track the money coming in and the money going out.  Then you can see the connection between the inflow and outflow in relation to your overall yearly goal.  It’s good to include money in your plans, especially if you intend to make money!

bowling3aWe finished the day with a cocktail party at a spiffy bowling alley and then a few of us had a delicious dinner around the corner at a very fine Ethiopian restaurant.

The best part of attending a live, all-day workshop is the energy I get from being in the same room with 2 powerful coaches and over 20 other amazing men and women who have come here for the day to get energized for the coming year.  There’s really nothing else like it.  Connecting with other like-minded individuals who are on the same business-success path is an incredible experience that every business owner should have.

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Benefits Of Guest Blogging by Lynn Jordan


BLOG IDEAS (Photo credit: owenwbrown)

What exactly is guest blogging and why should you care? Don’t confuse guest blogging with posting comments on blogs. Posting comments is good to establish your authority in your field. It’s also a good way to create a relationship with blog owners in your niche.


Guest blogging is when you actually write a blog post specifically for a blog that owned by someone else. This post is an example of a guest blog post.

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Heart’s Desire Goals Can Be Realistic Too

It signifies the analysis of a possible goal f...

It signifies the analysis of a possible goal for for further description (Photo credit: Wikipedia)

Goal-setting seems to be a hot topic right now, especially at the beginning of the year. Recently I posted a blog about choosing heart’s desires goals versus realistic goals and received over 100 responses on LinkedIn regarding that subject.

The main consensus was that they need to be a little of both.  When you are setting a goal you start with the true heart’s desire.  It’s the big picture goal.  As one coach said, “…setting goals that are founded on my core values have proven to have a longer shelf-life within my motivation because they support what I believe is primary to who I am as a person. These “core values” are truths and beliefs that I would defend vigorously…”

Another coach agrees, “…goals which are aligned with our core values even though they require effort, flow far more easily.”

So you start by identifying the dream and the “why” behind it.  The “why” is directly related to your core values and your life purpose.  Sometimes you discover these things by the very act of identifying the dream.  As one of my colleagues suggests, “Suppose your dream is to be a pitcher for the NY Yankees. But you are over 40 and haven’t played baseball since college, so the dream isn’t “practical.” HOWEVER, let’s explore WHY that is the dream. What is appealing about being a pitcher for the NY Yankees? It is the love of baseball? Is it the fame and glory of being on a winning team? Is it the physical challenge? It is the WHY that is your heart’s desire.”

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New Masterclass open to the public

Leads lead to Clients

Leads lead to Clients

The members of the International Association of Professional Life Coaches™ (IAPLC) present Masterclasses twice a month to its members and we’ve decided to open them up to the public on a live-only basis. That means you can attend the classes live if you’re not a member.  Only IAPLC members get access to the recordings.

These masterclasses teach life coaches various business skills so they can run profitable coaching businesses. And if you are a life coach and want access to all the masterclass recordings , you can become a member here.

The next masterclass, “Get More Coaching Clients: The 7-Step Client-Attraction Formula” by E.G. Sebastian, will be Jan. 23rd, 4-5pm EST.

In this content packed webinar you’ll learn to do all of the above and more. You’ll learn about a 7-Step process that you’ll be able to implement over and over again to grow a tribe of 1000s of true followers, develop a relationship with the people in your “tribe,” and learn how to effortlessly generate an income when you have the right puzzle pieces in place.

Learn to market your coaching like a pro & make 2013 your most profitable year ever! Join E.G. Sebastian as he presents effective ways to attract potential coaching prospects and find out how to develop a relationship with your prospects, convert prospects into paying clients, & keep them as life-long customers.

Join us and come prepared with questions. For call-in details go here:

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Can you hear me now? by Debra Gilroy

be seenTry this: cover your mouth and talk.  That’s what most marketing sounds like.  Chatter.  Noise pollution.

Combine that with the competition – all those emails, ezines, audios, haranguing us from all directions.  More chatter.  Louder, but not better, noise.

Does it frequently feel that despite your meaningful message and mission, your productive services, all those trainings you’ve invested in, your generosity of spirit and passion for your business, few hear you or really see you?  Are your messages perceived as marketing chatter?

Maybe your client funnel is a trickle.  Perhaps you’re working too hard for too little money.  Or your results are mediocre.  You feel frustrated and maybe even burnt out. Sometimes you even look at — just in case.

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Should Goals Be Realistic Or Your Heart’s Desire?

Joy is Measurable

Joy is Measurable (Photo credit: Funkybug)

The New Year is coming up and we’re supposed to be setting goals…30-day goals; 90-day goals; one-year goals.  But as I ponder what I want to write down for my goals some questions arise that I can’t answer.

For instance, do I write down what I really want, or what I think is realistic?  By what criteria do I determine what is realistic?  Is it based on past experience? (I hope not.)  Is it based on other’s achievements? (Shouldn’t be.)  Is it based on what I think I can do? (This would just be a guess.)

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