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Time Management Struggles by Sharon Ball

Sharon Ball

Guest Post by Sharon Ball

“A goal without a plan is just a wish.” ? Antoine de Saint-Exupéry

Since a goal without a plan is just a wish, I actually began the year by writing down a Business Plan. I began with a description of my ideal client. Unfortunately, my target market has always been too broad. Mentors have been telling me for years to narrow it down. So I looked at the situation again and decided my ideal client was actually three ideal clients. So I listed the three ideal clients and designed a focus for each. The second ideal client will require their own website but instead of spending my time designing and creating the website, I am delegating it.

Of course, delegation costs money but if I put more hours each week into making that money I can afford to hire a webmaster. And I will pay him half of what I can make doing what I do best. And since he knows what he is doing, he is not going g to waste hours figuring things out as I would do. Ok, that’s on its way. Ideal client three is on hold until the future. So now it is time to concentrate on ideal client one.

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Laughter is the Best Medicine

English: Publicity photo of Larry Hagman and B...

English: Publicity photo of Larry Hagman and Barbara Eden from I Dream of Jeannie. (Photo credit: Wikipedia)

One of my favorite childhood books was the Mary Poppins episode where she took Jane and Michael to visit her Uncle who laughed so hard that he floated up to the ceiling and they did with him.  I thought that was so cool!  Then when the movie “Mary Poppins” came out I was delighted to see that they included that scene with Ed Winn as the laughing uncle.  It was one of the best scenes in the movie!

Decades later when I went through my lovorce (amiable divorce) and moved halfway across the country, I knew that being alone for the first time in 17 years might be a bit trying, so I enrolled in a video club and bought reruns of past TV shows I knew would make me laugh. I knew that laughter would be the best medicine for sadness and loneliness. Shows such as Hogan’s Heroes, F Troop, and I Dream of Jeannie, still make me laugh.

Then one day I decided that I didn’t like my laugh.  It didn’t have as much “ring” to it as others did. So I listened to lots of people’s laughs until I found one that I liked and started imitating it until I developed my own version that I liked.  I changed my laugh so it was more delightful to the ear!

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Great Resource for Life Coaches: The Coaching Tools Co.

I love to share great discoveries with colleagues and here’s one you may not know about.  It’s a website that carries coaching tools that life coaches can use for themselves and with their clients.  So instead of spending your valuable coaching time, creating templates, tools, and other materials from scratch, you have access to hundreds of ready-to-go coaching tools you can use over and over again.

What are some of the benefits of having ready-to-go tools?
For one thing, ready-to-go coaching tools help you appear professional and organized in all sorts of situations.  These tools are crafted so you can brand them with your own logo and other details.  They are all developed as MS Word documents so you can easily make changes in them to suit your needs. Having a branded tool certainly looks more professional.

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Get Paid What You’re Worth

This week’s IAPLC masterclass is called, “Get Paid What You’re Worth: How to Boost Your Credibility, Visibility, Hireability AND Profitability for Ambitious Life Coaches” by Annemarie Cross and will be held Thursday, May 30, 12-1pm EDT. Attend the class live-only.

Are you struggling to raise your profile as a specialist in your field so you can attract high-quality clients who will pay you what you’re worth?

Are you still following the typical “trading-hours-for-dollars” business model and end up with limited income potential? Sick of being stuck in the unpredictable feast-or-famine cycle?

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Email Marketing: How to keep subscribers on your list

The Rock of Gibraltar is the symbol of TRUST.

You want to keep people on your list so you can build relationships.  When you first meet someone, you don’t expect him or her to ask you for something.  You expect them to give you their time to get to know you.  The same is true in today’s online marketing world.  You want to give your subscribers time to get to know you.

Some of the things that you want to convey to your audience include what kind of person you are, how much you care about them, and what you can do for them.  This is how you build the “know, like, and trust” factor into the relationship.

First show them what kind of person you are by giving them gifts.  Your generosity will win their interest in you.  The gifts you give them will show how you care about them.  And they will plant the seeds for what you can do for them.  In this way you develop their knowledge, likeability, and trust in you.

How your gifts build the Know, Like, and Trust factor
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A Lesson in Business from Curiosity

Mars rover, Curiousity’s self-portrait

Recently I went to a lecture by Elsa Jensen, the woman who was in charge of the cameras on the rover, Curiosity, which landed on Mars in August 2012. Her story was inspiring because she had always wanted to be an astronaut but grew up in Denmark where there aren’t any space programs. After moving to Nebraska, she altered her goal to be a part of a space mission and 24 years later, she realized her goal.

You may think that’s a long time to realize a goal. But Elsa pointed out that everything she did in those 24 years prepared her for her part NASA’s Curiosity mission. What a great attitude to have! No regrets, just gratitude.

I was especially moved by her story of the “7 Minutes of Terror.” Did you know that after the landing of the rover on Mars there were 7 minutes before they knew if the landing was successful? That’s because the signal from Mars takes 14 minutes to reach Earth, and the final descent took 7 minutes so that’s 7 more minutes to wait.

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Next Masterclass: May 2-Discover Your Energy Type

My before and after

This week’s IAPLC masterclass will be “Discover Your Energy Type: To Boost Your Self-confidence and Self-esteem” by Jeannette Koczela, Thursday, May 2nd, 12-1pm EDT.  We are changing the masterclass time to Thursdays at the earlier time so all of our new Bronze members around the world can attend the classes live.

In this week’s class we will explore the fascinating field of Energy-Profiling. My experience with it literally changed my life.  It boosted my self-confidence, my self-image, and helped me be more understanding of others so I could improve my relationships.

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List Building Strategy: Get Higher Ranking Videos

After listening to all the excellent speakers at Vrinda Normad’s “List Building Telesummit,” I discovered a lot of valuable tips to build my list. Here’s a great strategy from Don Crowther on how to get higher rankings on your YouTube videos.

youtube-logo

youtube-logo (Photo credit: www_ukberri_net)

Make a two-minute video tip about your services and load it to YouTube. Talk about the same tip in a blog post and post it with the YouTube link in it. Then immediately after you have posted the video and blog, send out an email to your list with the link to the blog so they will read the blog and click on the video link.

Because you’ve sent this to your list all at once, you should get a larger number of views within the first 24 hours of posting.

This will get you higher rankings on YouTube (now the #3 most used search engine). This is because YouTube likes it when a new video gets lots of views right after it’s been posted.

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Masterclass: Going Green: Recycling Your Content for a Better World

Are you spending most of your time coaching or do you just wish you were?  The only way to make that happen is to automate systems so that your marketing is going on 24/7 without much time being spent on it by you.

The coaches that are the most successful are the ones that have super systems in place.  And one system you can put into place is with social media.

One of the newest social media sites can be used to automate most of your social media tasks, and that’s Pinterest, boasting more than 28 million visitors each month.

Did you know that more money is being made through Pinterest than through Facebook, YouTube, or LinkedIn combined?
Are you using Pinterest in your social media platform?
Would you like to learn how to use it to automate your social media?

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List Building Strategy: How to get more opt-ins

Recently, I listened to over 10 speakers in a list-building telesummit and I want to share some tips on how to build your list more effectively. Here’s the first one.

First of all why do you want to build your list?

You want to build a list so you have an audience—people to build a relationship with so they will want to hear from you and want what you have to offer.  By having a way for you to give them a free taste of your service, you can attract your ideal clients.

Your gift will be unique to you and they will give you their email address in exchange for it.  They are also saying yes to receiving more from you, including your marketing messages.

Email marketing is an inexpensive way to reach people in large numbers. 

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