Guest Post by Sharon Ball
“A goal without a plan is just a wish.” ? Antoine de Saint-Exupéry
Since a goal without a plan is just a wish, I actually began the year by writing down a Business Plan. I began with a description of my ideal client. Unfortunately, my target market has always been too broad. Mentors have been telling me for years to narrow it down. So I looked at the situation again and decided my ideal client was actually three ideal clients. So I listed the three ideal clients and designed a focus for each. The second ideal client will require their own website but instead of spending my time designing and creating the website, I am delegating it.
Of course, delegation costs money but if I put more hours each week into making that money I can afford to hire a webmaster. And I will pay him half of what I can make doing what I do best. And since he knows what he is doing, he is not going g to waste hours figuring things out as I would do. Ok, that’s on its way. Ideal client three is on hold until the future. So now it is time to concentrate on ideal client one.