Up until recently, I wasn’t clear on the difference between “working on” my business and “working in” my business. Nor did I understand why that was important, especially for service-based businesses. Knowing what is small business also helped. It’s important to know so you can plan your daily business activities more effectively. Once you have organized all the financials and protected your business, weighing up things like a revocable trust vs irrevocable trusts, security systems, and all the other elements that go into making the foundations of a business solid. You then need to decide on the ins and outs of the business, and what is going to make it more profitable to boost growth.
During your business day you need to spend time working ON your business as well as IN your business. Let me explain.
Working ON your business is doing the activities that bring in clients. These activities will differ depending on what type of business you have. For example, if you own a dental office, sending appointment reminders or using a patient referral program, which you can find out more about at https://www.blog.opencare.com/dentist/dentist-referral-programs, is a great way to engage clients, or in this case, patients. Working on your business is integral to the success of your company in the industry that you’re in. You have to allot a certain amount of time for marketing and promoting activities. You could even get a company like NGP Integrated Marketing Communications to help you do this. They might include making phone calls, writing a blog or article, preparing your newsletter, sending out emails, attending networking events, content creation, and ongoing training-anything that supports the growth of your business.