In many coaching circles, Linda Claire Puig is the newsletter queen. She just published her first book on the topic of newsletters, “The Six-Figure Newsletter.” I’d like to share one of her suggestions that I have been using that can help take some of the overwhelm out of writing newsletters and create a newsletter plan.
It is to plan out your newsletters for a year in advance. Why is this helpful? First of all, it will ensure that you will be more likely to get all of the newsletters out on time, in a regular fashion. One of the most important things about effective newsletter marketing is the regularity.
As newsletters are a form of direct mail when it comes to marketing, it is important to understand what it is you are trying to get across to your audience and why you have chosen this method compared to others. You want your newsletter to come out like clockwork, so your subscribers expect it. That makes you look more professional than coaches who send out a newsletter occasionally or erratically.
Planning your newsletter in advance helps you see the bigger picture of your business and your business year ahead. Plus, there’s less opportunity for you to put off your ezine. When you plan your newsletter year (or at least three months in advance), you’ll save yourself from the stress cycle of worry, procrastination, and self-judgment. You’ll know what you’re doing and you’ll have carved out time to do it! Continue reading