There's nothing wrong with launches and promotions. But there are other less stressful ways to promote your business and still make waves. One of those ways is content marketing.
Once out there content simply continues to work day after day, year after year. Old content still generates leads on a regular basis. When you have a lot of content, over time the momentum just builds to a point where leads and sales are almost automatic.
But in order to market your content effectively, you need to plan it out.
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Jeannette Koczela, a certified Spiritual Life, Entrepreneur, and Business Coach, is the Founder/ President of the International Association of Professional Life Coaches®, an online life coach directory and professional organization supporting life coaches with visibility, credibility, community, marketing strategies, business tools, and cash flow training. She curates content so coaches have the marketing skills to make a profit without the overwhelm or unnecessary expenses.