I have found that there are very few really good books on online marketing. So I was eager to get my copy of Kathleen Gage’s “Power Up For Profits” because I knew it would be one of the good ones. Why? Because I’ve been following her for years and she always gives high-value content. Her book is no exception.
Although her chapters go through the usual suspects, such as choosing your niche, ideal client, creating products, building a list, etc., Kathleen adds to the mix her vast experience and many inside tips along the way. You get to see how SHE did it. Plus in her content, she also discusses why you should do this or that. It’s important to know the “why.”
She illustrates her strategies with charts that make it easy-to-understand and see at a glance the entire process. For example, in the chapter on information products, she illustrates her points with a chart on the “Product Life Cycle.” This is a very helpful chart that lays out the process that a product goes through. You can see at a glance where your product is in the cycle and also see what stages you might be leaving out.
Throughout the book Kathleen gives real-life examples from her or her clients’ experiences. These are helpful to illustrate different ways to use the strategies she teaches. And there are many strategies that Kathleen shares in her book.
For example, she has a 9-step process for “Article Development and Distribution Process,” including what needs to be included in a good article so you can position yourself as an expert. There’s a whole chapter on how to use blogging in your business with all the tips and techniques for getting the biggest bang for your buck.
Some of these strategies, I have heard before, but reading Kathleen’s book, gave me new insights to these and new information I didn’t have. You can always learn something new. I especially appreciated her chapters on affiliate marketing and joint venture partnerships, including techniques for getting interviews with high-profile industry leaders.
Kathleen Gage has built a very successful business and it’s worth your time to read about how she did it and what she recommends and doesn’t recommend. This book is the ultimate textbook on marketing your business in conversational, easy-to-understand language. It should be in your business library.
You can order this book HERE
Have you read it yet? If so, what did you think? Was the information helpful? Let me know in the comments below.
