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Tag: content creation

Video Tip: Find Clients Through Content

Back in 2008 Seth Godin, considered by many as the “godfather of modern marketing,” made the bold statement that “Content marketing is all the marketing that’s left.” By this, he meant that marketers should create content that gives their audience relevant, compelling value, instead of content that only contains thinly-veiled sales pitches. In this video tip, learn …

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Content Creation 101

For coaches, a big barrier to getting sales is not creating enough of the right content, on a regular basis, to help your target audience understand why they should hire you. Content marketing has been shown to be one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales. …

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