In keeping with this month’s focus on email engagement, this article is about planning products for multiple sales, so you can sell them to existing customers. Fact: It’s easier to sell another product to an existing customer than it is to find a new customer. With that in mind, it makes sense to plan out …
Tag: product creation
Sep 02
Video Tip: Low-End Offers
Here’s a video tip on a new business model for coaches. If you’re trying to sell a high-end price point coaching program because that’s what everybody says you should be doing, but you’re struggling to make sales…it’s time to change your strategy and expand your business model to include low-end products. Check out my …
May 05
IAPLC Masterclass: “Finding Your Product Within”
A common denominator among coaches is a passion, desire, or longing to reach, teach, inspire and support more people beyond 1 to 1 coaching. There is valuable information inside you, but how do you find and capture it and ultimately turn it into an array of products to increase your outreach and income while working …