Do members of the media who need interviews with experts know about you or how to reach you? If you shrugged your shoulders to either of these questions, then it’s time to create your own media kit.
Years ago, the term “media kit” was a format where magazines published their advertising rates, along with the magazine’s stats, such as target demographics, number of subscribers, and the following year’s editorial calendar.
But today, media kits have become a must-have item for any business owner wanting media exposure. The kits also showcase your accomplishments to prospective clients and JV partners. All the elements of a magazine’s media kit remain the same, the only difference is that, instead of a magazine, YOU and your business are the focus.
This video tip is a demo on how to create a media kit in Canva.