What exactly is guest blogging and why should you care? Don’t confuse guest blogging with posting comments on blogs. Posting comments is good to establish your authority in your field. It’s also a good way to create a relationship with blog owners in your niche.
Guest blogging is when you actually write a blog post specifically for a blog that owned by someone else. This post is an example of a guest blog post.
One great benefit of writing guest blog posts is to get your work and knowledge in front of an audience of interested people who may not have known about you before. The blog owner has already build up a group of folks who are interested in the subject. You can take advantage of this well-targeted audience by providing great information to them.
A second benefit of guest blogging is to network with other leaders in your field. You can connect with these folks when you offer to provide a guest post. All blog owners are concerned with having good content added to their sites frequently. If your subject and style fits into the existing format of the blog, most blog owners will welcome your posts. You also might exchange posts so you’ll have good content for your own blog (you do have a blog, don’t you?) without having to write the post yourself.
A third benefit is that most blog owners will let you add a bio or resource box to your post. You can include a call to action and a way to let people have more contact with you. This will increase the traffic to your website. If you have an opt-in, you can offer a report or other beneficial item in exchange for their email address. This is a great way to increase your prospect list. The search engines will also pick up the backlink to your site. Because this link will be on a site that contains information related to your site, your page rank may increase. The more guest posts you do, the more relevant backlinks you’ll have.
If you approach the right website owners in the right way, you can soon become known as a leading expert in your niche by using guest blogging.
Lynn Jordan is a writing coach and publishing and marketing consultant who enjoys checking out the latest opportunities offered by technology. Contact her at Lynn@AuthorsTools.com.
PS. Did you see how I worked the link and the contact details into this blog post? The resource will change depending on the subject of your post and the audience.