There is so much emphasis on online marketing that we tend to forget about offline marketing—which has been around a lot longer! Here’s a video tip on one strategy that works wonders.
It’s inevitable. As a small business owner, you will wear many, many hats: Marketing manager, Bookkeeper, Content developer, Coach, Technical support staff, customer support staff.
But while this type of task juggling is to be expected, you have to be aware that not all of your hats are created equal. Marketing outweighs bookkeeping, for example, because without marketing, there will be no cash to manage.
Not only that, but you have to consider how much time you’re spending in each area as well. If you spend all day tweaking the design on your website and put off sending an email to your list, what have you gained?
Sure, you might have a prettier website, but you lost an opportunity to drive traffic to your offer.
In an ideal world, you’d simply put on your CEO hat and delegate the rest, but here in the real world, we don’t always have that option. Instead, we have to work smarter, and take care how we’re spending our time.
Here are some suggestions:
Here’s a handy free tool that compresses your PDFs (as well as many other functions). Watch it in action.
Overwhelm is a real thing in online businesses. There is always more that could be done. And it can be really hard to “stay in your own lane.” More products to create, more blogs to write, more opt-in pages to build, more clients to connect with, more, more, more.
And one of the biggest contributors? Shiny object syndrome.
Every time you’re tempted to buy that new, must-have tool, or to test out a new marketing method, or even to switch business models entirely, you’re falling victim to this business killer.
Here’s the problem with shiny object syndrome:
Whenever you’re in a slump and need more clients, here’s a tried and true strategy for getting more clients and referrals. It’s also the best first step in getting clients if you are a new coach. Watch below for the details.
One of the biggest hurdles for a new coach is how to price your coaching. There are several variables involved that can complicate this endeavor. So I want to give you some guidelines to follow.
By the Hour
Many coaches start out by pricing by the hour. But let’s take a look at why that’s not the best choice. Let’s say you figure your time is worth $50 an hour and your monthly income goal is $3000. If you are giving each client 2 1-hour coaching sessions a month, you’re receiving $100 per client and that means you need 30 clients a month to reach your income goal.
That’s a lot of clients to handle every month and it’s not counting the time you need to do the marketing to get those clients. Think about it this way: if your conversion rate is 33%, you need to do 90 free consultations a month to get those 30 clients—not very practical…
Here’s a mindset tip on how to not lose sight of your business goals.
Here is another essential question that you should be asking prospects on your sales calls.
Do you feel like you are good enough? Recently I heard a talk by mindset coach, celebrity therapist, and best-selling author of 4 books, including “Ultimate Confidence,” Marisa Peer, who has helped thousands of people overcome all sorts of problems with her mindset training. Her approach is simple.
Marisa says that she can usually tell what someone’s problem is within the first 2-3 minutes of a conversation. That’s because it’s usually one thing—somewhere along the line they acquired the belief that they weren’t good enough. And this one belief plays out in symptoms ranging from meltdowns, attempted suicides, depression, and multiple marriages, to bad behaviors, eating disorders, and lack of success.
This belief that you aren’t good enough can be triggered by something that happened to you as a child. Perhaps one of your parents left the family, and you felt abandoned. Perhaps you were told that you weren’t good enough by a teacher in school. Or perhaps you had an abusive sibling that made you feel that way. In any case, it happened, and you created that belief.