How to use Facebook Live as a marketing strategy to attract clients.
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Online marketing is always changing, and it’s important to keep up with what’s going on. So, last week I attended a live weekend event (in L.A.) on marketing skills.
Of course, if you have a strategy that’s working, or you’re satisfied with your current income level, my suggestion is—just keep doing what you’re doing.
But if you want to improve your results, you will need to try new ways of marketing. And attending a live event can not only help with that, but also be your secret success strategy!
So in this post, I’d like to share a few main points from my event attendance.
1-Don’t underestimate the power of having a high-end program.
This was probably the most emphasized point of the whole weekend. You simply can’t have a 6-figure and beyond income without a $3000-$10,000 coaching program. Your main goal is to get prospects into a conversation where you can offer them your high-end program. Establish a system of getting high-end clients consistently, before creating lower-end products.
How do you create the life you want? As a spiritual life coach, I want to suggest that you start by living the life you want. What do I mean by that? I mean, that you don’t have to wait for the life you want—you can begin living it right now. Here are some steps you can take to live the life you want while you’re in the process of creating it.
1- Imagine it first.
You can start living the life you want by imagining it. It is a matter of vision. How do you envision your future? What do you want to accomplish? You must be able to imagine yourself doing what you want to do, and being the person you need to be in order to do that thing. If you can picture yourself as a winner, it’s easier to become one.
If you have trouble imagining your own future, find someone who is already doing what you want to do and imagine what it’s like for them. You may even want to contact that person and ask them what it’s like, telling them that you aspire to be like them. Or you may have a coach who can help you.
Here is a commentary on the last step in Brendon Burchard’s Business Building Blocks from his book, “The Millionaire Messenger.”
Step 10: Rinse and Repeat
In his final step, Burchard emphasizes that a Millionaire Messenger is always working through his business building blocks – it should be ongoing, not a one-time affair. He also stresses that you keep in mind three values.
Always be mindful of how what you bring to the market is different from what others are offering. You have to know your own value and how you specifically help people, and how that is unique. In marketing your service, how do you stand out from the crowd? By being yourself — by being different.
It’s also critical that you keep up with what’s going on in your market so your information and products can measure up to what else is in the marketplace at any given time. You need to belong to groups, or a mastermind on your topic, and visit your competitors’ sites.
Here is the next step in Brendon Burchard’s Business Building Blocks from his book, “The Millionaire Messenger.”
Step 9: Get promotional partners
You can go only so far with your business by yourself. Coaches who make multiple 6 and 7-figure incomes solicit the support of joint venture and affiliate partners. This is where you find opportunities to share your message with other people’s audiences.
One of the biggest advantages of this is that by having someone recommend you to their audience, they are in effect, endorsing you. And with their endorsement that audience is more likely to listen to what you have to say.
There are many different ways to do that. You could have a partner…
Last month we talked about giving free content to nurture your list. And you need to set that up before you try to get traffic to your site. Now we’ll discuss how to get people to subscribe to that list.
Step 8: Post Free Content
Free content to those on your list is essential, but posting on the Internet is also necessary in order to get the word out about your message and your work. Search engines are looking for content and so are the people who are your ideal prospects, and you can get both of them to notice you through posting your free content online.
This means posting blogs, articles, podcasts, videos, and social media posts full of tips, resources, and advice. You should be putting out your best, high-quality content as an up-front attractor. If people find your free stuff to be incredible, they will be much more likely to buy your paid services.