So You Can Build Relationships With Your Subscribers
Marketers will tell you that “the money is in the list” and they’re not joking. It’s true.
In fact, according to McKinsey & Company, email marketing is almost 40 times better at new customer acquisition than Facebook and Twitter combined. The Direct Marketing Association reports that marketing managers, on average, earn an ROI of 38 dollars per every 1 dollar spent on email marketing.
If you’re thinking that social media is still better, here’s another statistic: 90% of emails reach their intended destination, but only 2% of a business’ Facebook followers see the particular company’s post in their news feed. (The Manifest)
When you have a healthy, targeted email list where you promote relevant products and services, your income will continue to grow. However, you need to learn to write attention-grabbing, result-oriented emails that are opened, read, and acted upon.
In this guide, you’re going to learn how to:
- Get your audience to open your emails
- Write effective email copy that your audience wants to read
- Create results-oriented calls to action
- Use strategic copywriting to enhance your messages
The good thing about succeeding with email marketing is that you don’t have to reinvent the wheel. You can follow the steps that have already been proven to work and write effective emails. Continue reading
