With all that’s going on this summer, many of us have had to cancel our summer vacation plans. But that doesn’t mean you can’t take a vacation—you can take a home vacation, or staycation. Here are some tips on how to do that.
Jul 06
Always Ask for the Sale
Be Confident in Your Business and Always Ask for the Sale
Let’s be clear: you’re in business to earn money. Yes, you want to help others as well, but you want to make a profit with your business, right? In order to make a profit, you need to sell your products and services. But is it enough to just create products and wait for people to make a purchase? Not at all. I like to call that “wishful marketing” and it simply doesn’t work.
That’s a very passive approach to running a business as opposed to a proactive approach, which includes finding people in your target market, forming a relationship with them, introducing them to your business, and then asking for the sale.
Find Your Confidence
It sure is discouraging when people say “no” when you ask for a meeting or for the sale but there’s also a popular thought in the sales community that you need to hear 100 no’s before you hear a yes. Your business and your services won’t appeal to everyone; or they might appeal to someone who doesn’t have the money to spend right now. That doesn’t mean your business idea is awful; it simply means you haven’t found the right people yet.
Continue reading
Jun 23
Essential List Building
Ask any successful online business owner what their biggest business asset is and they will tell you—their list. The reason is that you have a list of people who have come to you for your expertise and products. And they are a warm audience, meaning that they know who you are, are consuming your content, and are most likely or already have bought from you.
I strongly agree that the most important business activity you can engage in is list building. So I want to share with you some tips for doing that so you can build your business with a solid foundational asset.
- Take Action
First of all, you need to be proactive when building your list. There should be action steps in place that you take every day—although they can be fully automated. Aim to tackle at least one action step per day to start and as it becomes more of a habit, add two action steps to your day. You won’t move toward your goals if you’re standing still waiting for things to happen.
Jun 19
Our Community
Dear Friends of IAPLC, 6/7/20
I have been following news events of the past weeks, and have been deeply saddened by what has occurred. We here at the IAPLC, reach out to the family of George Floyd in deepest sympathy for their loss. And, through them, to all Black families across the country for the unconscionable losses and pain they have endured for hundreds of years. We also want to state clearly that we condemn all forms of racism, including police brutality, in our country.
To our IAPLC members of color, we honor you and your contribution to society. To all people of different races, please know that we stand with you, and pledge to do whatever we can to support you, to keep you safe, and to create an even more inclusive community for you. We adhere to the principle that “the world is my family.”
We are encouraged by the solidarity support that has been shown in the past week, and we hope at this time that the American people can find the inner resources of strength and wisdom to channel their creative energies into peaceful and unified action that safeguards justice for all, and ends racism for good.
– Jeannette Koczela
Jun 11
Video Tip: When you feel like a fraud
We all have those moments when we feel like a fraud—but what can you do about it? Watch this video for my insights on this.
Jun 02
Places You’re Using Copywriting
Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It)
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?
You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copywriting.
1-Facebook
Sure we all like to hang out on Facebook and chat with friends, catch up on the latest funny videos, and enjoy a mindless “quiz” or two. But for coaches, Facebook is much more than that. It’s a place to connect with potential clients, and that means that when you’re sharing your latest blog post or program with your business friends, you have to keep good copywriting in mind.
May 13
Video Tip: Outcome Goals
Are your goals “outcome goals”? Find out the difference between tactical goals and outcome goals, as well as what outcome goals are and how to use them.
To help you set some outcome goals (as well as the tactical ones), I’ve created a goal-setting planner that you can use to determine the best goals for you and create a plan of action to reach those goals. See below.
May 04
Webinar Magic
Been on a webinar lately? I bet you have.
The fact is, webinars are one of today’s hottest marketing trends. Each and every week, you’ll find small business owners hosting webinars about book publishing, blogging, and even how to sell T-shirts online. No matter what your niche or industry, webinars are a great option for growing your market.
3 Powerful Benefits Every Webinar Offers
- List Building
Perhaps the number one reason to host a webinar—especially if you partner with another business owner in a complementary niche—is to grow your list. Here’s why it works so well.
As a business owner with resources and information to share, you’re in demand, and there are plenty of others out there looking to partner with you. Find a colleague in a related niche to host your event. Ask her to mail her list with an offer to join you both on the call. Collect emails in your mailing list system. Any sales you make from the event will pay your partner an affiliate commission. That way you both win: You build your mailing list, and she earns cash for her time.
Apr 27
Video Tip: Virus Coaching
Here’s a Facebook live video I did last week for a FB group. I was inspired to talk about the current Corona Virus situation after hearing a coach say that they were thinking of quitting because they were worried about the pandemic. In this video, I explain my reasons as to why now is one of the best times to get coaching clients. I hope this serves as encouragement for you in these uncertain times.
What are you doing differently to market yourself during the pandemic? Tell us in the comments below.
Apr 22
Why Set (and Re-set) Goals?
Goals can change as life circumstances change. In these fast changing times, it may be necessary to readjust your goals for your business as well as your personal life. So, if you haven’t reset your goals recently, here are some reasons why it’s important not only to have them but also to keep them current.
Goals push you forward. Without them, you will stay stuck where you are. Everyone likes to be in their comfort zone, but the nature of life is to evolve and grow. Almost everyone has a deep desire that they would like to manifest. If they are serious, they will make it a goal.
