Transform Your Coaching From Intangible To Irresistible

Selling the Invisible MasterclassThe IAPLC is starting a new masterclass series. Every month we’ll hear from experts on a topic that is vital to your life coaching business. The first one is from a branding expert.

You can be the best coach in the world, but sometimes it’s hard to communicate your brilliance in a way your ideal clients understand.

That’s something all coaches struggle with.

Why is that?

Because when you’re selling something as intangible as coaching, it’s hard for people to grasp the true value of your services.

Think about it.

You can see a product. And in many cases, you can taste it, feel it and hear it.

Your clients don’t want to have to work to figure out if you’re the coach for them.

It’s up to YOU to clearly explain what makes your services tangible, credible and unique. Or you’ll get overlooked and lumped in with the crowd. And you definitely don’t want that.

What if you could transform your coaching from the invisible into something your ideal clients can see, taste, feel and hear?

So they can truly understand what you do and the benefits of your services.

Do you think it would be easier for them to, and say “yes” to working with you?

You bet!

That’s exactly what my colleague, Cindy Schulson, is going to show you how to do in her free Masterclass, Wednesday, July 24 at 12pm ET:

“Selling the Invisible: How to Transform Your Coaching from Intangible to Irresistible”

This is the first of a series of masterclasses I’m hosting by bringing you the best experts on topics to help you grow your coaching business.

If you’re ready to rise above the noise and get more clients, then you don’t want to miss this.

Click here to reserve your spot now!

Strategic Planning for Growing Your Life Coaching Business

Strategic Planning for Growing Your Life Coaching Business

In a life coaching business, several areas require strategic planning to ensure success and sustainability. Here are 12 key areas that need attention:

1) Business Strategy

   – Vision and Mission: Define the long-term vision and mission of your business.

   – Goal Setting: Establish short-term and long-term goals.

   – Market Analysis: Understand your target market, competition, and industry trends.

2) Client Acquisition and Retention

   – Target Audience: Identify and understand your ideal clients.

   – Marketing Strategy: Develop a comprehensive marketing plan to attract new clients.

   – Sales Process: Create a streamlined process for converting leads into clients.

   – Client Retention: Implement strategies to retain clients, such as loyalty programs and regular follow-ups.

3) Service Offering and Pricing

   – Service Packages: Design various coaching packages tailored to different client needs.

   – Pricing Strategy: Set competitive and profitable pricing for your services.

   – Value Proposition: Clearly articulate the value and benefits of your services.

4) Marketing and Promotion

   – Branding: Develop a strong brand identity, including logo, colors, and messaging.

   – Content Marketing: Plan and create valuable content to engage and educate your audience.

   – Social Media Strategy: Develop a strategy for maintaining an active presence on social media platforms.

   – Advertising: Plan and budget for paid advertising campaigns.

5) Social Media Management

   – Content Calendar: Create a content calendar to schedule posts in advance.

   – Post Scheduling: Utilize tools to automate posting and ensure consistency.

   – Engagement: Plan for regular interaction with followers and timely responses to comments and messages.

6) Client Onboarding and Management

   – Onboarding Process: Develop a smooth onboarding process to welcome new clients.

   – Client Management Tools: Use CRM systems to keep track of client interactions and progress.

   – Session Scheduling: Plan and manage client sessions efficiently.

7) Financial Planning

   – Budgeting: Create a budget to manage income and expenses.

   – Cash Flow Management: Monitor cash flow to ensure financial stability.

   – Tax Planning: Plan for taxes and ensure compliance with regulations.

8) Operations and Administration

   – Scheduling: Use tools to manage your schedule and appointments.

   – Record Keeping: Maintain organized records of client sessions, contracts, and financial transactions.

   – Technology: Invest in technology and tools that streamline operations (e.g., scheduling software, communication tools).

9) Professional Development

   – Continued Education: Plan for ongoing training and development to enhance your coaching skills.

   – Certifications: Pursue relevant certifications to establish credibility.

   – Networking: Attend industry events and join professional organizations.

10) Legal and Compliance

   – Contracts and Agreements: Use legally sound contracts and agreements with clients.

   – Data Privacy: Ensure client data is protected and comply with data privacy laws.

   – Insurance: Consider liability insurance to protect your business.

11) Metrics and Evaluation

   – Performance Metrics: Identify key performance indicators (KPIs) to measure success.

   – Client Feedback: Regularly collect and analyze client feedback to improve services.

   – Business Review: Conduct regular reviews of your business strategy and operations to identify areas for improvement.

12) Scaling and Growth

   – Expansion Plans: Develop strategies for expanding your business, such as adding new services or entering new markets.

   – Team Building: Plan for hiring and training additional coaches or support staff as your business grows.

By planning in these areas, you can create a solid foundation for your life coaching business and increase your chances of long-term success.

Wisdom from My Late Mother-in-Law

If you’re in the US, Happy Fourth of July!

I spent most of June traveling on the East Coast visiting my husband’s relatives and attending a memorial for both his brother and mother (who died at age 101) that was combined with a family reunion luncheon with over 100 present.

During the memorial part of the event, our niece got up to say something about her late Grammy, Ruth. When our niece graduated from college, she was engaged to a med student here in the US, but her dream was to set up a school in Kenya for underprivileged children. She asked her Grammy what she should do.

My mother-in-law told her that she should follow her dream even if she had to leave her family and friends. So, she married the med student, then went to Kenya, and started several schools by herself. When her husband finished med school, he joined her and together they established several medical clinics.

She came from Kenya to the reunion with her third child who was 3 months old (and the star of the show!)

Ruth at her 100th Birthday Party

Since then I’ve been reflecting on her story, and admiring my mother-in-law for her sagacity. “Follow your dreams” is a recurring phrase we hear a lot in the life coaching industry. We as coaches encourage our clients to do that. But let’s make sure we also are following our own dreams.

Let’s make sure we understand what it will take to fulfill those dreams—of having a profitable coaching business, of having a lifestyle we enjoy, while helping our clients reach their dreams.

What does this take? It takes…
– listening to our intuition (perhaps the most important requirement for dream fulfillment),
– improving our coaching skills so we can give our clients the best guidance possible,
– and honing our sales and marketing skills so we can stay in business.

It takes being accountable and implementing the strategies and tasks that bring in sales. It takes not giving in to the “shiny object syndrome” and staying focused on your goal. It takes knowing how to motivate yourself when you’ve experienced a setback or have just had a bad day. And it helps to have your own coach who has your back.

Starting this month I’m going to be doing several things to help you with this. First, I’ll be starting a masterclass series, bringing in some experts to share their wisdom with you. Watch for details next week.

I’m also offering a limited number of complementary laser coaching sessions to my subscribers and members of my LinkedIn coaching group, on a first-come, first-serve basis. In your session, I’ll show you ways to address the accountability, motivation, and implementation issues. Book your free session here:

7 Ways To Fill Your Next Workshop Or Course

7 Ways to FIil Your Next Workshop or CourseSo, you’re ready to add an additional stream of income to your business. You have an idea for a workshop or course. You’ve got your outlines; you’ve hired people to assist with the production. Now you need is to get people in those seats.

A marketing plan is paramount to the success of your launch. The more you plan, the more people you can reach as opposed to just “winging it” and not being consistent with your promotions.

Now is NOT the time to hide behind your computer keyboard! Talk about your workshop or course with everyone in your circle. Be creative with finding new ways to market your product or event. Enlist those who already love you to share your offer within their own circles.

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Build Your Tribe with a Challenge

Build your tribe with a challengeYou know you need to build your tribe. Coaches all know what it means when someone refers to your “tribe”. And because we are familiar with the term, it’s easy to gloss over it and take its deeper connotations for granted.

In marketing and business today, “tribe” is often a synonym for “your ideal audience”—but it goes deeper than that.

A tribe gives as well as receives. You don’t only need your tribe to buy from you, you need them for inspiration, stimulation, validation, and a constant reality check. They help you get up in the morning and inspire you to re-ignite your passion. They provide feedback, comfort, and reciprocity.

Assuming that you already know who your tribe is, how can you build your tribe?

If your ideal community is driven to reach a measurable goal, such as losing forty pounds before summer, publishing a Kindle book, or landing their first client, then running a time-limited challenge may be the best strategy for you.

Challenges are wonderful because they attract people ready to break past long-term obstacles and take action. Once you understand the psychology of this, you have a captive audience that is not only eager but motivated to succeed.

Make sure that your Challenge both benefits and advances your ideal member in a transformative way.

For example:

  • Helps your challenge member achieve a specific goal or fulfill a dream
  • Empowers your challenge member with the confidence and/or skills to finally take the next step
  • Provides her with a knowledgeable community offering support and encouragement
  • Provides her with validation—from other members, as well as from you
  • Allows you to share in—and celebrate—her success

Challenges are exciting. They make people feel “in the moment” and alive. A common bond and goal draw together members of your Challenge—and they all look to you for guidance.


Reasons to use it:

For your own benefit, there is no more powerful testimony than one from a person you have directly helped to succeed in attaining a measurable goal or result. You will also receive priceless feedback in the form of questions, praises, and comments.

Because you are interactively engaged—with multiple members and potential clients at once— you will be able to learn:

  • What excites your typical member
  • What she still struggles with
  • What major obstacles she finds hard to overcome
  • What she finds easy
  • What she still needs
  • What she desperately wants next


How to Use it:

Setting up a Challenge can be done in several ways such as via a Facebook or LinkedIn Group, or through a membership site—whatever works best for you and your ideal audience.

You can set up instant or mini-challenges in contest form. You can use challenges within challenges to keep your members fired up and moving forward. For example, while you are running your Sixty-Day-Finish-your-Novel Challenge, throw in weekly mini-challenges with prizes, such as “Best Title”; or a deal on software such as eCover Authority, “Best eCover Design”.

Mini-challenges give people small, attainable goals—and there’s no shame in deciding not to participate in optional mini-challenges. They also boost confidence and keep excitement levels high. And let’s not forget that large successes are often built on smaller successes.

That being said, make sure any Challenge you create is neither too easy nor too hard. It should feel like a “challenge” but inspire your participants with the feeling that if they follow your lead and stay in touch with the Challenge group, they can do it!

Create milestones, check-in points, and the mini-challenges mentioned above, and decide in advance:

  • if people will be permanently eligible for the next time you run the Challenge;
  • if they can put your Challenge “on hold” in case some life event throws a wrench in the works, or
  • if they have to pay full (or partial) price to start again.


TOP “CHALLENGE” TIP: Create a free mini-version of your challenge to inspire people, give them a taste of what you’re offering and create momentum.

Conclude this mini-Challenge with a paid version of a larger challenge with the same goal.

Challenges create focus for you, as well as for your members. They help you fast-track your members—and your reputation-building and visibility too.

Challenges help create a core community of loyal, engaged followers and subscribers.

If you need help organizing a challenge, check out my “How to Create and Launch a Challenge” planner at:

How to Create & Launch a Challenge

India Trip Update

Main-Hall-lectureIAPLC members and subscribers have expressed interest in an update since my trip to Hyderabad, India in January.

As I said in my previous blog post, my trip to India: was to attend a “10,000 for World Peace” Conference. The goal was to establish a permanent group of 10,000 people practicing the TM Sidhis techniques to foster world peace, prosperity, and goodwill for the 8 billion people on the planet. (See this reference

The conference attracted spiritual leaders from all over India.  And as a result of knowledge acquired about how this plan can bring about a better world, three of them have pledged to help create a permanent group.

I’m very excited about this because I know the scientific evidence that shows how this could work.

The trip to and from India last January was arduous for everyone I talked to. Plus those of us who live in  Fairfield, Iowa, where there is a group of 2000 TM meditators, came back to over two feet of snow and minus 5-10 degrees F temperatures. That was after spending two weeks in 80+ degree F weather. (It actually took my husband and I five days to return because of flight cancelations due to frozen fuel lines in planes.)

So, it was very gratifying to hear about the efforts of these Indian spiritual leaders and what it will mean to everyone in the world to have such  groups on a permanent basis. And that the amazing adventure that I undertook was worth the effort!

Attracting Clients Who Can Pay

Attracting potential coaching clients is one thing, but attracting clients who can pay is quite another.

So, before you get to the stage where you have to convince someone to say yes, let’s first review your process to ensure you are targeting people who can say yes if they want to.

There are three areas you need to address:

1-Tighten Up Your Messaging

Does the message on your website page use language that will appeal to those you are suited to help—and does that language actively repel those who can’t afford you, don’t have the right temperament, interests, or needs for your coaching, or who just aren’t ready for you yet?

If not, then tighten up your copy. Cut out vague words and generalizations. Don’t be afraid to use words you have been conditioned to think of as “negative”.

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How to Build Confidence Through Daily Achievements

How to build confidence through daily achievementsConfidence Through Achievement

Getting accredited or certified is only one strategy to help increase your coaching confidence. You can also build confidence through achievement.

The sort of achievements I’m talking about are achievements you accomplish yourself. For example, getting that eBook out or planning and setting up your list.

Achievements don’t have to be big. They can be as little as following up with one potential client each day, or going to the gym.

Plan to achieve three things per day as a minimum:

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How to Build Trust: Under-Promise and Over-Deliver Everything

How to Build Trust Under-Promise and Over-Deliver Everything

Want to know how to instantly build trust and keep your customers happy enough to brag about you to everyone who will hear them out? It’s simple: under-promise and over-deliver. This goes for everything you do in your business from sending emails and posting on social media to delivering your products and services.

Why It Pays To Under promise And Over deliver

There’s a reason why you always want to under-promise and over-deliver. It gives your customers a positive experience with you. Who doesn’t love getting something they bought a little sooner than expected. And who doesn’t love a little something extra.

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Video Tip: Using AI Tools for Content

Writing content every week can be time-consuming. And although it’s one form of outreach to potential clients, it’s not a big money-making activity. So it’s in your best interest to cut back on the content creation time and the AI tools now available can help you do that.  In this video tip, I show how I am using Chat GPT and Gemini to write content.


What AI tools are you using to create content?