VIdeo Tip: DocuPub

Docupub is a nifty tool that converts Word docs into PDFs while keeping the hyperlinks intact. It also can compress a PDF into a smaller file—and it’s free! Watch the demo below.

 

Video Tip: Swipe Files

Are you using swipe files? Do you know what they are? Here’s a video tip on what they are and how to use them in your business.

Video Tip: A Marketing Truth

I’m going to tell you a marketing truth that you may not have heard from anyone else—but it’s true. Listen to find out.

You’re Leaving Money on the Table

3 Places You’re Leaving Money on the Table and How to Fix Them 

Good business coaches are able to look at a company objectively, ask pertinent questions, and guide the owner through the process of creating a plan for future growth.

Consider a business coach your objective third party, the one who can sort through the processes that work and those that don’t work and help mold the company into a profitable entity.

For any business owner with an online presence (and EVERY business should be online!) there are many passive ways to build income streams into your website and products that will bring in extra money while you focus on serving your current customers.

Passive income is good and will help your bottom line while you actively market your business. You’ve invested good money into your business and your website; why not make it work harder for you? Here are three considerations: Continue reading

Video Tip: Trademarks

Do you need trademarks for your business or programs? This tip explains what to do and what not to do.

The trademark URL is https://www.uspto.gov/trademark

Video Tip: Lumpy Mail

There is so much emphasis on online marketing that we tend to forget about offline marketing—which has been around a lot longer! Here’s a video tip on one strategy that works wonders.

How Many Hats Are You Wearing?

own laneIt’s inevitable. As a small business owner, you will wear many, many hats: Marketing manager, Bookkeeper, Content developer, Coach, Technical support staff, customer support staff.

But while this type of task juggling is to be expected, you have to be aware that not all of your hats are created equal. Marketing outweighs bookkeeping, for example, because without marketing, there will be no cash to manage.

Not only that, but you have to consider how much time you’re spending in each area as well. If you spend all day tweaking the design on your website and put off sending an email to your list, what have you gained?

Sure, you might have a prettier website, but you lost an opportunity to drive traffic to your offer.

In an ideal world, you’d simply put on your CEO hat and delegate the rest, but here in the real world, we don’t always have that option. Instead, we have to work smarter, and take care how we’re spending our time.

Here are some suggestions: 

Continue reading

Video Tip: PDF Tool

Here’s a handy free tool that compresses your PDFs (as well as many other functions). Watch it in action.

New webclass

My most recent webclass is “5 Reasons Why Managing Your Business Can Be Overwhelming And How to Fix It.

Download the webclass handout HERE.

Stay in Your Own Lane

Overwhelm is a real thing in online businesses. There is always more that could be done.  And it can be really hard to “stay in your own lane.” More products to create, more blogs to write, more opt-in pages to build, more clients to connect with, more, more, more.

And one of the biggest contributors? Shiny object syndrome.

Every time you’re tempted to buy that new, must-have tool, or to test out a new marketing method, or even to switch business models entirely, you’re falling victim to this business killer.

Here’s the problem with shiny object syndrome:

Continue reading