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May 04

The 3 Stages of Content Marketing

Are you in love with marketing or do you hate it? I used to hate it! But here’s the rub…Marketing is the key to EVERY business’s long-term success—even coaching!

If you think about it, all marketing is content marketing—your sales page, your blog, your website, your message, your emails, your videos, your podcasts—they’re all content.

Yet, why do so many coaches (and other solopreneurs) cringe at the thought of having to market their business?

  • They don’t like creating content, or they don’t feel confident about it.
  • They don’t feel like they have enough time to create content.
  • And/or they don’t know how to distribute content for maximum efficiency, in the crucial areas of their business.

So, successful marketing is all about how well you can produce and distribute content. And many solopreneurs are just not producing enough content to market their business effectively. Plus, they often don’t know about the critical areas of their business where that content needs to be put.

In short, they are engaging in content marketing without knowing how to do it. Sound familiar? Since I think it’s so important, I’m going to give you a quick summary of content marketing: Continue reading

Mar 31

Insert Branding Throughout Your Website

Think about when you visit a new website; what page do you start on? What elements catch your eye first? How do these elements portray the brand message? Even if you’re not consciously thinking about these things, there’s always a concrete reason why you click away from a site to continue your search, and the same is true for your visitors. So, start at page one of your site and take notice of elements that need updating. Here are four suggestions:

  1. Your header. A website designer can integrate your brand colors and design elements to make a professional, eye-catching header that will (subconsciously) encourage people to keep reading your home page.
  2. Your headshot. Whether it’s included in the header or used in a sidebar, visitors are more at ease seeing a person’s face and knowing that you’re a real person. A professional headshot adds a personal touch to the site. Your visitors will see you as approachable and know that they can actually reach you if they call, instead of being put into a vicious voicemail cycle.
  3. Your opt-in box. Don’t be stuck with a boring old sign-up box design. Your web designer can easily integrate a design to make your opt-in stand out even more. (A word of advice: if you’re not building your list yet, you need to start!)
  4. Your author’s signature box. Utilize the end of every blog post to include both your author information and a call to action. Insert your brand colors and/or a different headshot photo that still conveys your brand message. Convince your readers why YOU are the coach they’ve been searching for. The key here is to keep the verbiage to a minimum but also include a link: to the opt-in offer, a waiting list, or to your signature product or book. Use a varied version of your author’s box, too, when you write articles for other companies, such as a guest blogger.

Continue reading

Mar 22

Why You Should Be Blogging

Do you blog?  Many coaches tell me they don’t have time to blog.  Or they don’t know what to blog about.  Or they aren’t getting anyone to read their blog.

When I started my online business, the first tactic I used was blogging. And there were  two good reasons why I did it, and why you should be blogging.

1-Increase your page ranking

2-Help people get to know you

How does blogging increase your page ranking?

Google loves sites that post new content on a regular basis. They especially like it if you post at the same time and day of the week. (That may not be possible for you, but it’s a good goal to have.)

Now, another thing that will also help increase your page ranking is to use keywords in your blog posts. Create a list of keywords—specific to your niche—that you can draw from whenever you write a blog.

Continue reading

Mar 15

Video Tip: Your Irresistible Offer

The best way to build your list is with an irresistible offer. Here’s the skinny on what qualifies as one and how to create one.

Mar 01

Why Use Instagram?

Why You Should Use Instagram to Promote Your Coaching Business

With over 25 million businesses utilizing Instagram, the question arises: should YOU be using it for your business? Well, if you’re happy with your current platform, the answer is no—stick with what’s working. But, if you want to expand your social media presence, Instagram has a lot going for it.  Let’s take a closer look.

In just 10 short years, Instagram has grown into a powerhouse marketing tool that savvy entrepreneurs are embracing. As of December, 2020…

  • Instagram has over 1 billion active users—which means that your market is almost certainly using Instagram—and your competitors are, too.
  • 67% of US adults use Instagram, so, while it doesn’t have the reach of Facebook (yet) it’s definitely a platform worth leveraging.
  • A younger crowd—more than half of Instagram users are between 18 and 29—if that’s your market, Instagram is the place to be.
  • 63% of users check their Instagram feed at least daily—that’s a lot of eyes on cell phones!

Not only that, but the platform has enjoyed double-digit annual growth, and it shows no signs of slowing down. Clearly,  it’s time to embrace Instagram and the power it promises as a part of your overall marketing plan. Continue reading

Feb 24

Video Tip: Find Clients Through Content

Back in 2008 Seth Godin, considered by many as the “godfather of modern marketing,” made the bold statement that “Content marketing is all the marketing that’s left.” By this, he meant that marketers should create content that gives their audience relevant, compelling value, instead of content that only contains thinly-veiled sales pitches. In this video tip, learn how to find your ideal clients through content marketing.

Most solopreneurs who market online do not create content consistently. Nor do they have a strategic plan for distributing their content. With “The Ultimate Content Creation Toolkit” you will have everything you need to create and schedule 6-12 months’ worth of content. 

Just go to: https://contentcreationtoolkit.com

 

Feb 07

Content Creation 101

For coaches, a big barrier to getting sales is not creating enough of the right content, on a regular basis, to help your target audience understand why they should hire you.

Content marketing has been shown to be one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales.

When you don’t share content regularly, your audience can either forget about you, or not put their trust in you—or both.

Why is content marketing important?

According to Hubspot.com….

“Content marketing is important because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today’s age, customers expect high-quality, consistent content from their favorite brands…Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.”

Content is how you do that and so many coaches lack the focus necessary to create and plan out content strategically.

Content marketing is absolutely vital, but if you don’t have a system for creating it, you’re wasting your time. So, here’s something that may help—nine steps on how to create content for your business.

Continue reading

Feb 02

Video Tip: Marketing Mindset

How do you overcome the “I hate marketing” syndrome? Or maybe you just put it off because it’s not as much fun as coaching. Here are some insights on your marketing mindset that should help.

 

Jan 12

Video Tip: 3 Ways to Plan

When planning out your year, you’ll want to include these 3 areas. Watch the video tip to find out what they are.

Jan 01

The “P” Word

Learn to Love the P Word—PLANNING

Keeping all the aspects of a coaching business organized and running smoothly is difficult at best.  And, if you don’t have a system or a plan of what to do when, organizing it all can be overwhelming. Even if you have an overall vision of where you want to be in five years, you still need a quarterly, monthly and daily plan to coordinate admin tasks, marketing activities, and content creation.

Let me tell you from experience, “winging it” just doesn’t work. Sitting down to write a blog post, facing a blank screen with no idea what to write is an awful, deflating feeling. You have a LOT to say and your audience wants to hear from you, so don’t be afraid of the P word—PLANNING!

WHAT TO PLAN

There are 3 kinds of business planning:

  1. Planning your goals
  2. Planning out your marketing strategy
  3. Planning out daily tasks

Continue reading