This article is part of a series of articles about Brendon Burchard’s 10 steps to building an “empire” from his book, “The Millionaire Messenger.” These are very helpful to know if you are a new coach. But if you are a seasoned coach who needs more clients, it’s helpful to revisit these steps periodically to refine your marketing. (Read about the first 4 steps in the previous newsletters.)
Continuing with Brendon Burchard’s 10-step process for creating a successful business, we come to:
Step 5: Create a Solution
Once you know whom you can help and how you can help them with your services, you need to create a solution for them. As a coach, you may be thinking, but I don’t need a product, I’ll just coach the client on whatever they need help with. And that’s fine if you just want to coach people. But if you want to make money coaching you need to have a product or program you can market to potential clients.