Think about when you visit a new website; what page do you start on? What elements catch your eye first? How do these elements portray the brand message? Even if you’re not consciously thinking about these things, there’s always a concrete reason why you click away from a site to continue your search, and the same is true for your visitors. So, start at page one of your site and take notice of elements that need updating. Here are four suggestions:
- Your header. A website designer can integrate your brand colors and design elements to make a professional, eye-catching header that will (subconsciously) encourage people to keep reading your home page.
- Your headshot. Whether it’s included in the header or used in a sidebar, visitors are more at ease seeing a person’s face and knowing that you’re a real person. A professional headshot adds a personal touch to the site. Your visitors will see you as approachable and know that they can actually reach you if they call, instead of being put into a vicious voicemail cycle.
- Your opt-in box. Don’t be stuck with a boring old sign-up box design. Your web designer can easily integrate a design to make your opt-in stand out even more. (A word of advice: if you’re not building your list yet, you need to start!)
- Your author’s signature box. Utilize the end of every blog post to include both your author information and a call to action. Insert your brand colors and/or a different headshot photo that still conveys your brand message. Convince your readers why YOU are the coach they’ve been searching for. The key here is to keep the verbiage to a minimum but also include a link: to the opt-in offer, a waiting list, or to your signature product or book. Use a varied version of your author’s box, too, when you write articles for other companies, such as a guest blogger.