Many new coaches want to know if they need to get certified. It can be costly and time consuming, especially if you are already qualified. Here are some insights on the topic.
Why create products?
I’m a big believer in creating passive income for a coaching business, but many coaches either don’t know what to offer, or hope that their one-on-one coaching services are enough to sustain their lifestyle.
Sure, your clients hire you for your specific skillset and specialty, but wouldn’t you like to earn more in your business? Wouldn’t you like to reach more of your target audience who aren’t quite ready to purchase your big ticket coaching packages? And, how about some passive income—cashing in on the phrase, “Make money in your sleep”?
This is why you need products to sell, in addition to your coaching services.
But What Will They Buy?
If you have client agreements that you’re sending to your clients to sign, it’s kind of a hassle to do it “paper-wise”—even if you’re sending it digitally—because the client still has to print it out, sign it, scan it, and send it back to you. But thanks to the internet, we now have online signing software. This video is a demonstration of one of those esign software programs.
Here are links to some free esign tools:
Have you heard the phrase, “Make money while you sleep”? It’s a common phrase that describes the power of passive income. Make a product one time but reap the rewards for years to come.
Passive income can benefit absolutely everyone, no matter what type of business you have or what type of coach you are. The key is to make your product creation as simple and as inexpensive as possible. This doesn’t mean that your product will be cheap; it means that you should focus on your area of expertise and solve a common problem among your audience.
First, let’s review why coaches need to create a stream of passive income:
- Supplement your income when a client cancels their contract. No one wants to think about losing a client (or two!) but it happens. Instead of panicking at the idea of finding a new client to fill that space, you can approach the task calmly, knowing you have passive income to fill that gap temporarily.
Worried about ruining your eyes from looking at your computer screen all day? Here’s what can happen and what you can do to prevent that from happening.
Are you in love with marketing or do you hate it? I used to hate it! But here’s the rub…Marketing is the key to EVERY business’s long-term success—even coaching!
If you think about it, all marketing is content marketing—your sales page, your blog, your website, your message, your emails, your videos, your podcasts—they’re all content.
Yet, why do so many coaches (and other solopreneurs) cringe at the thought of having to market their business?
- They don’t like creating content, or they don’t feel confident about it.
- They don’t feel like they have enough time to create content.
- And/or they don’t know how to distribute content for maximum efficiency, in the crucial areas of their business.
So, successful marketing is all about how well you can produce and distribute content. And many solopreneurs are just not producing enough content to market their business effectively. Plus, they often don’t know about the critical areas of their business where that content needs to be put.
In short, they are engaging in content marketing without knowing how to do it. Sound familiar? Since I think it’s so important, I’m going to give you a quick summary of content marketing: Continue reading
Think about when you visit a new website; what page do you start on? What elements catch your eye first? How do these elements portray the brand message? Even if you’re not consciously thinking about these things, there’s always a concrete reason why you click away from a site to continue your search, and the same is true for your visitors. So, start at page one of your site and take notice of elements that need updating. Here are four suggestions:
- Your header. A website designer can integrate your brand colors and design elements to make a professional, eye-catching header that will (subconsciously) encourage people to keep reading your home page.
- Your headshot. Whether it’s included in the header or used in a sidebar, visitors are more at ease seeing a person’s face and knowing that you’re a real person. A professional headshot adds a personal touch to the site. Your visitors will see you as approachable and know that they can actually reach you if they call, instead of being put into a vicious voicemail cycle.
- Your opt-in box. Don’t be stuck with a boring old sign-up box design. Your web designer can easily integrate a design to make your opt-in stand out even more. (A word of advice: if you’re not building your list yet, you need to start!)
- Your author’s signature box. Utilize the end of every blog post to include both your author information and a call to action. Insert your brand colors and/or a different headshot photo that still conveys your brand message. Convince your readers why YOU are the coach they’ve been searching for. The key here is to keep the verbiage to a minimum but also include a link: to the opt-in offer, a waiting list, or to your signature product or book. Use a varied version of your author’s box, too, when you write articles for other companies, such as a guest blogger.
Do you blog? Many coaches tell me they don’t have time to blog. Or they don’t know what to blog about. Or they aren’t getting anyone to read their blog.
When I started my online business, the first tactic I used was blogging. And there were two good reasons why I did it, and why you should be blogging.
1-Increase your page ranking
2-Help people get to know you
How does blogging increase your page ranking?
Google loves sites that post new content on a regular basis. They especially like it if you post at the same time and day of the week. (That may not be possible for you, but it’s a good goal to have.)
Now, another thing that will also help increase your page ranking is to use keywords in your blog posts. Create a list of keywords—specific to your niche—that you can draw from whenever you write a blog.
The best way to build your list is with an irresistible offer. Here’s the skinny on what qualifies as one and how to create one.
Why You Should Use Instagram to Promote Your Coaching Business
With over 25 million businesses utilizing Instagram, the question arises: should YOU be using it for your business? Well, if you’re happy with your current platform, the answer is no—stick with what’s working. But, if you want to expand your social media presence, Instagram has a lot going for it. Let’s take a closer look.
In just 10 short years, Instagram has grown into a powerhouse marketing tool that savvy entrepreneurs are embracing. As of December, 2020…
- Instagram has over 1 billion active users—which means that your market is almost certainly using Instagram—and your competitors are, too.
- 67% of US adults use Instagram, so, while it doesn’t have the reach of Facebook (yet) it’s definitely a platform worth leveraging.
- A younger crowd—more than half of Instagram users are between 18 and 29—if that’s your market, Instagram is the place to be.
- 63% of users check their Instagram feed at least daily—that’s a lot of eyes on cell phones!
Not only that, but the platform has enjoyed double-digit annual growth, and it shows no signs of slowing down. Clearly, it’s time to embrace Instagram and the power it promises as a part of your overall marketing plan. Continue reading