When it comes to search engine rankings, being small doesn’t mean being invisible — and with the right strategy, it can actually be your greatest advantage.
Large websites (think Wikipedia) and those that have been around for a long time often have a leg up in the competition for the top search result spots in your favorite search engines.
That doesn’t mean you don’t have a shot, though. In an effort to bring their users the best results possible, search engines like Google are weighing relevancy quite heavily. And that’s what you can use to your advantage, even as a small business.
Here’s how:
Be Specific – Go After The “Long Tail” And Niche Down
Don’t go after a top keyword for your niche. Let’s say you’re selling blue widgets. Don’t go after the term “blue widgets”. Yes, it gets the highest search volume, but not everyone searching will be ready to buy blue widgets from you.
Maybe they are looking for blue widget images because they are curious what they look like. Maybe they are looking for instructions on making their own blue widgets, or they want to find someone who can manufacture a lot of these blue widgets for their own shop.
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