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Video Tip: Find Clients Through Content

Back in 2008 Seth Godin, considered by many as the “godfather of modern marketing,” made the bold statement that “Content marketing is all the marketing that’s left. By this, he meant that marketers should create content that gives their audience relevant, compelling value, instead of content that only contains thinly-veiled sales pitches. In this video tip, learn how to find your ideal clients through content marketing.

Most solopreneurs who market online do not create content consistently. Nor do they have a strategic plan for distributing their content. With “The Ultimate Content Creation Toolkit” you will have everything you need to create and schedule 6-12 months’ worth of content. 

Just go to: https://contentcreationtoolkit.com

 

Content Creation 101

For coaches, a big barrier to getting sales is not creating enough of the right content, on a regular basis, to help your target audience understand why they should hire you.

Content marketing has been shown to be one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales.

When you don’t share content regularly, your audience can either forget about you, or not put their trust in you—or both.

Why is content marketing important?

According to Hubspot.com….

Content marketing is important because it answers your audience’s questions. With content marketing, you can build trust with your audience, improve conversions, connect with your customers, and generate leads. Additionally, in today’s age, customers expect high-quality, consistent content from their favorite brands…Consistent, high-quality, and engaging content impacts audience decision-making more than any other technique.

Content is how you do that and so many coaches lack the focus necessary to create and plan out content strategically.

Content marketing is absolutely vital, but if you don’t have a system for creating it, you’re wasting your time. So, here’s something that may help—nine steps on how to create content for your business.

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Video Tip: Marketing Mindset

How do you overcome the “I hate marketing” syndrome? Or maybe you just put it off because it’s not as much fun as coaching. Here are some insights on your marketing mindset that should help.

 

Video Tip: 3 Ways to Plan

When planning out your year, you’ll want to include these 3 areas. Watch the video tip to find out what they are.

The “P” Word

Learn to Love the P Word—PLANNING

Keeping all the aspects of a coaching business organized and running smoothly is difficult at best.  And, if you don’t have a system or a plan of what to do when, organizing it all can be overwhelming. Even if you have an overall vision of where you want to be in five years, you still need a quarterly, monthly and daily plan to coordinate admin tasks, marketing activities, and content creation.

Let me tell you from experience, “winging it” just doesn’t work. Sitting down to write a blog post, facing a blank screen with no idea what to write is an awful, deflating feeling. You have a LOT to say and your audience wants to hear from you, so don’t be afraid of the P word—PLANNING!

WHAT TO PLAN

There are 3 kinds of business planning:

  1. Planning your goals
  2. Planning out your marketing strategy
  3. Planning out daily tasks

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Are You Doing Group Coaching?

group coachingBeing a life coach is a fulfilling way to make money doing what you love, while making a difference! But, what most life coaches don’t realize when they get into it is that life coaching is a BUSINESSnot a job.

The truth is that most life coaches are not successful. Even when they find the perfect niche and master the art of getting clients, they can only reach a certain level of income, because they are meeting one-on-one with clients. There is only so much time in a day, some of which is spent on marketing and other business-related-stuff.

Once a coach fills their schedule with clients, they reach the ceiling of their growth and income. Their only option is to raise their rates, but this isn’t always easy or even appropriate, in some cases.

The good news is that there is a way to serve more people and increase revenue at the same time. And that is, offering group coaching programs. Think about it, much of what you do with each client is exactly the same. If you say the same thing 10 times to 10 different people, why not say it to all of them at once? If you develop a program out of your coaching process, you can walk a group of people through the same coaching activities and steps, together.

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Seasons Greetings

May the blessings of this Season be with you throughout the New Year!

As 2020 comes to an end, many people are glad it’s over. But many people also have a renewed hope in the future for better future. As a coach you are the key to many people’s hopes for a transformation in their lives. You have the ability to change lives and there are many people in the world now who seek change. Your time has come. You just need to find these people.

So I want to inspire you to keep going, keep marketing, keep putting yourself out there and spreading the word as to how you can transform these people’s lives.

I will be here to support you and inspire you on this mission with resources, tips, and trainings that will help you build your business, without you having to spend thousands of dollars on bright shiny objects that may or may not help. 

Now is the time to start planning 2021. What will you promote? When will you promote it? How much lead time do you need to marketed effectively and efficiently? What content will you need to generate leads? What transformation will you offer? These are items that need to be thought out and planned in advance so you don’t stress out with a hit or miss approach. Dive into your calmness and inner energy and find the answers you need to plan out a super successful 2021!

Let’s use our community here to inspire and motivate each other to find the people who need us!

Video Tip: New Niche Angle

If you need to define your niche, but don’t want focus on a problem, this video gives you a different angle for approaching your market with your message.

Don’t Sit in the Shadows

Tell Your Message to the World

When was the last time you actually talked about your business and what you do for people on Facebook? Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parent friends from your kids’ school?

I know you know this but it bears repeating: If you don’t toot your own horn once in a while, nobody else will do it for you. Don’t sit back and wait for people to find you. Be proactive and step out from behind your computer and TELL people what your business is all about.

True, you don’t want every single post to be self-promotion because that definitely gets old and could turn followers away from you. Instead, develop a social media plan so your posts are a good balance between personal, business, and fun.

Facebook allows at least three different ways to reach your audience and if you’re on Facebook for business, you should utilize all three because not everyone will see every single post you publish. Using three different avenues raises your odds that the people in your target market will see something of interest.

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Video Tip: Lead Magnets

The best way to build your list is to offer a lead magnet here are some ideas for what’s trending in the lead magnet arena right now.