A Guide to Writing Attention-Getting and Result-Oriented Emails

So You Can Build Relationships With Your Subscribers

Writing attention-getting and results-oriented emails

Marketers will tell you that “the money is in the list” and they’re not joking. It’s true. 

In fact, according to McKinsey & Company, email marketing is almost 40 times better at new customer acquisition than Facebook and Twitter combined. The Direct Marketing Association reports that marketing managers, on average, earn an ROI of 38 dollars per every 1 dollar spent on email marketing.

If you’re thinking that social media is still better, here’s another statistic: 90% of emails reach their intended destination, but only 2% of a business’ Facebook followers see the particular company’s post in their news feed. (The Manifest)

When you have a healthy, targeted email list where you promote relevant products and services, your income will continue to grow. However, you need to learn to write attention-grabbing, result-oriented emails that are opened, read, and acted upon.

In this guide, you’re going to learn how to:

  • Get your audience to open your emails
  • Write effective email copy that your audience wants to read
  • Create results-oriented calls to action
  • Use strategic copywriting to enhance your messages

The good thing about succeeding with email marketing is that you don’t have to reinvent the wheel. You can follow the steps that have already been proven to work and write effective emails.  Continue reading

Video Tip: Recession-Proof Your Business – Tip #3

There are many strategies that life coaches can implement to recession-proof their business and achieve long-term success. 

By implementing these strategies and adapting to changes in the industry, life coaches can build a successful and sustainable coaching practice that provides value to clients and helps them achieve their goals.

In this video tip, we’ll explore a third strategy (in a series of 10) that you can use to make your life coaching business recession-proof. 


Exercise 3: Focus on Niche Markets

Identify a niche market that you would like to target. Describe the unique needs of this market and explain why your coaching services are uniquely suited to meet those needs.

[Missed Tip #1? Watch it HERE.]

[Missed Tip #2? Watch it HERE.]


Free vs Paid Offers

Free-vs-paid offersWhich makes the most sense in your sales funnel?

The way a sales funnel boosts sales is by presenting a series of offers that qualify leads and move them towards a core offer. ( See this article to learn more about a sales funnel of offers.)

At each stage of your funnel, there are a variety of offer types you can make, such as:

  • Lead magnet
  • Low-cost offer
  • One-time-offer
  • Order bump
  • Upsell
  • Downsell

But should these offers be mostly free or mostly paid products?

Continue reading

Video Tip: Recession-Proof Your Business – Tip #2

In times of economic uncertainty, it can be difficult to maintain a steady flow of income for any business. The coaching industry, in particular, can be vulnerable to economic downturns as people tend to cut back on discretionary spending during tough times.

However, there are steps that life coaches can take to recession-proof their businesses and ensure that they continue to thrive even in a challenging economic climate. In this video, we’ll explore a second strategy that you can use to make your life coaching business recession-proof.

Here’s an exercise you can do to build a stronger brand.

Exercise 2: Build a Strong Brand

Develop a brand statement that communicates the unique value that you provide as a life coach. This should be a brief, one-sentence statement that captures the essence of your coaching business and what sets you apart from other coaches.

[Missed Tip #1? Watch it HERE.]


How Long Should Your Sales Funnel Be?

How long should your sales funnel beCreating a sales funnel can sound like a formidable task but a necessary one if you want to be in business online. I discussed what a sales funnel of offers is and why business owners need one in this past post. One of the questions many businesses struggle with when building their first sales funnel  offer is “How long should it be?”

This is difficult, because there is no easy answer. It needs to be just long enough to accomplish your objective, which is to get people to buy your core offer and stick with you. 

Continue reading

Becoming a Professional Life Coach review

Becoming a Professional Life Coach book review
This is a review of the book, “Becoming a Professional Life Coach.” Even the introduction to this book is essential reading for life coaches.  Citing the men, women,  theories, and techniques that form the basis of what is today known as life coaching, the introduction skillfully summarizes the knowledge that we all—to one degree or another—now depend on.

For me, it was fascinating to learn that the history of coaching dates back as far as ancient Greece, with philosophers such as Socrates and Plato. “The unexamined life is not worth living.” (Socrates). And I was astonished at how many theorists, writers, and scientists have contributed to the wealth of knowledge we now have about life coaching.

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What Is a “Sales Funnel of Offers” and Why Do You Need One?

What is a sales funnel of offersSelling products and services online may give you access to a worldwide audience, but this doesn’t automatically result in massive sales or a successful business. 

Securing customers and making sales takes hard work. That’s why it can be especially frustrating when you dedicate time, energy, and resources into promoting your offers but then see minimal results. 

It’s not enough to inundate your audience with messaging and links to your offer in the hopes that they’ll click and buy. 

Successful internet-based businesses rely on the power of sales funnels to move their products and services. And they know that the best sales funnels are fueled by offers that are: valuable, targeted, and well-timed. 

Continue reading

10 Ways to Develop Creativity

10 ways to develop creativitiyWhen you think of creative people, you tend to think of people who create things such as artists, musicians, dancers, architects, and designers. But entrepreneurs are creative too. They create businesses!

But many entrepreneurs believe that they aren’t creative. The fact is, creativity is not just a special quality that some people are born with. It’s a faculty we all have and use daily.  And, the creative mind can be developed!

The way to do that is through practice. The more you regularly do things that flex your creative “muscle”, the more you develop your natural ability to be creative. 

Developing your creative “muscles” helps reduce stress and improves your problem-solving ability. To develop and enhance your creativity, begin with these 10 steps:

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Planting the Seeds

garen landscape

Photo by JR Harris on Unsplash

About a month ago, my husband and I attended a lecture by Doug Tallamy, entomologist (insects), on how we are losing insects and birds in the U.S. because there aren’t enough native plants left to feed them. Birds and insects are pollinators which are an essential part of the human food chain.

Our parks and wildlife reserves aren’t enough. He is encouraging people to set aside part of their lawn for native plants. This project is called “Homegrown National Park,” and you can read more about it here.

Continue reading

Video Tip: 6 Techniques to Improve Your Group Coaching

Are you doing a group coaching program? Or maybe you already have done one and want to improve it next time.  

Group coaching is quite different from one-on-one coaching, because you have to learn more about group dynamics, such as  how to facilitate relationships among group members, handle any conflicts, and make sure everyone gets to participate. You want all members to progress and get the intended results from your program. 

This video tip goes over 6 ways to improve your group coaching.