When planning out your year, you’ll want to include these 3 areas. Watch the video tip to find out what they are.
Learn to Love the P Word—PLANNING
Keeping all the aspects of a coaching business organized and running smoothly is difficult at best. And, if you don’t have a system or a plan of what to do when, organizing it all can be overwhelming. Even if you have an overall vision of where you want to be in five years, you still need a quarterly, monthly and daily plan to coordinate admin tasks, marketing activities, and content creation.
Let me tell you from experience, “winging it” just doesn’t work. Sitting down to write a blog post, facing a blank screen with no idea what to write is an awful, deflating feeling. You have a LOT to say and your audience wants to hear from you, so don’t be afraid of the P word—PLANNING!
WHAT TO PLAN
There are 3 kinds of business planning:
- Planning your goals
- Planning out your marketing strategy
- Planning out daily tasks
Setting business goals is always the first step for either starting a business, or starting a new phase/year in your business. Your business goals will be the basis for the rest of your business planning. Once you decide on say, an annual income goal, you’ll want to plan out action steps to take throughout the year in order to achieve that goal. When business actions are based on goals, they provide structure and meaning to daily activities, they strengthen social connections, and they help people weather difficult times.
Your content marketing strategy planning starts with what you want to promote. Most businesses know a year in advance what they want to promote. You may only have one coaching program to start out with, and that’s OK. Start by planning out when, where, and how often you will promote it. You’ll also want to think about different kinds of promotions for the same program, for example, a lead magnet, a challenge, a webinar, or an email series.
Later on you may add additional coaching programs for your advanced clients and/or digital products that you sell for additional income. Then you’ll need to plan out when and how you will promote each of those items.
Now that you have a plan for what you will be promoting and when, you need to break down the admin tasks necessary for your promotions to get implemented. For example, a webinar will need a registration and thank-you page, a series of follow-up emails, time to script the webinar (and record it, if it’s evergreen), and time to make slides, if you’re using them.
You’ll need certain amounts of content to go along with each of your promotions. So content planning needs to become a part of your daily schedule. You won’t have to create content every day, but you will at least need to schedule for when you will create it. Think about how often you want to share new content, and that will tell you how often you need to spend time creating it.
When I started writing blogs, I would designate every Monday morning for writing a weekly article. Sometimes it only took a few minutes and sometimes it took several hours. But it got done!
Creating a plan of action or a daily task list will help keep you organized and focused from the moment you sit down to work. You’ll know exactly what has to get done, without question. You’ll know when you need to write blog posts, when to send emails, when to write new content, when to do your billing, and when to schedule your client calls.
Some entrepreneurs like to use a 90-Day planner to schedule their quarterly events, promotions, and overall tasks. This gives them the big picture. Then they break down tasks into monthly, weekly, and daily.
HOW TO PLAN
Make Yourself a Client
Imagine you are working with a client who needs help planning out their business tasks. What process will you give them for this? Now apply that process to yourself as if you are your own client.
As much as you want a full coaching calendar, leave some space for yourself to complete your administrative tasks. Running your business is equally as important for sustainability as caring for your clients, so give your business tasks equal priority, including your content creation. Blocking out time is a popular way to schedule longer tasks, such as blog post writing, video or podcast recording, or email marketing.
Set aside an hour or two, write up those posts or emails, do the recordings, get them scheduled, then move on to the next list item. If you block out enough time often enough, eventually you’ll start having two or three (or more!) pieces of content ready to publish as needed, which can relieve some stress.
Eliminate Writer’s Block
Create a calendar that makes note of important topics or themes occurring throughout the year.
- What holidays inspire you to write content about?
- Is there a big event coming up in your city or in your niche? Write about it. Interview event panelists and speakers.
- Are you planning the launch of your signature product? Create and schedule special content around the launch date.
With all the organization that needs to be done in your business, it’s helpful to have what I call “mini planners.” These are planners that that help you focus on tasks that are specific to a particular project in your business. There are planners for creating a webinar, for producing a lead magnet, for creating a product or course, as well as planning out your content and your social media posts.
The International Association of Professional Life Coaches® provides planners as part of their product line, because it just makes so much sense to use a planner that’s designed to include only the tasks that you need to focus on for any given project.
The 90-Day Planner: plan out the next 90 days of blog posts, videos, social media posts, and email content. It includes pages for monthly and weekly action steps.
The Cash Content Planner: guides you to create profitable content by covering 5 different income sources for a coaching business and how to plan content to produce income from them.
The Product Creation Planner: guide you through the process of creating a product that you can either use as a digital product you can sell and get some passive income for, or give away as a freebie.
The Private Coaching Program Planner: walks you through the essential steps to turn your proven system into a sellable product that get your clients the results you promise.
In Conclusion: Planning out your business tasks, projects, and source(s) of income will significantly increase the odds of your business success. Using planners professionally designed by experts will save you time, organize your action steps to reach your goals, and make sure key elements of your business activities don’t slip through the cracks because you didn’t know all the necessary steps involved.
Being a life coach is a fulfilling way to make money doing what you love, while making a difference! But, what most life coaches don’t realize when they get into it is that life coaching is a BUSINESS, not a job.
The truth is that most life coaches are not successful. Even when they find the perfect niche and master the art of getting clients, they can only reach a certain level of income, because they are meeting one-on-one with clients. There is only so much time in a day, some of which is spent on marketing and other business-related-stuff.
Once a coach fills their schedule with clients, they reach the ceiling of their growth and income. Their only option is to raise their rates, but this isn’t always easy or even appropriate, in some cases.
The good news is that there is a way to serve more people and increase revenue at the same time. And that is, offering group coaching programs. Think about it, much of what you do with each client is exactly the same. If you say the same thing 10 times to 10 different people, why not say it to all of them at once? If you develop a program out of your coaching process, you can walk a group of people through the same coaching activities and steps, together.
By creating a group coaching program you can:
- Reach more people in less time
- Offer an easy-to-sell low-cost option
- Upsell your favoriteparticipants to one-on-one coaching
- Create a more predictable schedule and income
- Increase your per-hour revenue ($50 x 10 is greater than $150 x 1!)
Thousands of life coaches have used the group coaching model to increase their revenue while working less hours, and you can do the same.
Turn the process you use with your clients into a complete group coaching curriculum. Structure your offer, set your price, and create marketing campaigns that fill your groups.
A group-coaching program gives potential new clients a way to get to know you—and your coaching style—without a huge investment. And it gives you the opportunity to move those clients into higher end programs, such as your one-on-one coaching, a VIP day, or an exclusive mastermind retreat.
So not only can you server a larger audience, but you can fill your available high-end coaching slots with action taking clients who already know and love you, and who you know will find success.
Things to think about when designing a group program include:
- What will the focus or process be?
- What results will the program offer participants?
- What format will you use?
- How will you organize your content?
- What downloadables, supplementary materials, and bonuses will you provide?
- Will you have a private Facebook group to provide more support?
- Will you offer live Q & As?
- How will you launch your program?
All these moving parts need to be addressed and coordinated to have a successful group program.
Offering life coaching groups is a fun and rewarding way to diversify your income, create a thriving life coaching business, and increase your impact!
May the blessings of this Season be with you throughout the New Year!
As 2020 comes to an end, many people are glad it’s over. But many people also have a renewed hope in the future for better future. As a coach you are the key to many people’s hopes for a transformation in their lives. You have the ability to change lives and there are many people in the world now who seek change. Your time has come. You just need to find these people.
So I want to inspire you to keep going, keep marketing, keep putting yourself out there and spreading the word as to how you can transform these people’s lives.
I will be here to support you and inspire you on this mission with resources, tips, and trainings that will help you build your business, without you having to spend thousands of dollars on bright shiny objects that may or may not help.
Now is the time to start planning 2021. What will you promote? When will you promote it? How much lead time do you need to marketed effectively and efficiently? What content will you need to generate leads? What transformation will you offer? These are items that need to be thought out and planned in advance so you don’t stress out with a hit or miss approach. Dive into your calmness and inner energy and find the answers you need to plan out a super successful 2021!
Let’s use our community here to inspire and motivate each other to find the people who need us!
If you need to define your niche, but don’t want focus on a problem, this video gives you a different angle for approaching your market with your message.
Tell Your Message to the World
When was the last time you actually talked about your business and what you do for people on Facebook? Do the followers of your personal profile have any idea what you do for a living? Or are you on Facebook keeping up with college buddies and parent friends from your kids’ school?
I know you know this but it bears repeating: If you don’t toot your own horn once in a while, nobody else will do it for you. Don’t sit back and wait for people to find you. Be proactive and step out from behind your computer and TELL people what your business is all about.
True, you don’t want every single post to be self-promotion because that definitely gets old and could turn followers away from you. Instead, develop a social media plan so your posts are a good balance between personal, business, and fun.
Facebook allows at least three different ways to reach your audience and if you’re on Facebook for business, you should utilize all three because not everyone will see every single post you publish. Using three different avenues raises your odds that the people in your target market will see something of interest.
The best way to build your list is to offer a lead magnet here are some ideas for what’s trending in the lead magnet arena right now.
Spread Your Name Recognition with Boosted Posts on Facebook
While you’re putting in the time to spread your name recognition to grow your network on Facebook, there’s one more avenue you can use to reach a larger audience: boost your posts. Quite simply, this is a form of advertising which costs money but it’s a quick and more passive way to reach more people in a short amount of time.
Isn’t Posting Daily on Facebook Enough?
This answer depends on your end goal for your business. Posting and interacting daily will definitely grow your followers but if you want a quick jumpstart add in a boosted post and examine the results.
One friend recently boosted a post for a total of $30 and it brought in $202 in sales. It was a “set it and forget it” process and she set a monetary limit so as not to break the bank but she was very pleased with that result; so much so that she’s boosting the same post again.
Why Should I Boost a Post?
Are you afraid to launch? Do you have launch-fear? Here is a tip that I use to overcome that.
Let’s state the obvious: you’re in business to earn money. Yes, you want to help others as well, but you want to make a profit with your business, am I right? In order to make a profit, you need to sell your products and services. But is it enough to just create products and wait for people to make a purchase?
Not at all. I like to call that “wishful marketing” and it simply doesn’t work. That’s a very passive approach to running a business as opposed to a proactive approach, which includes finding people in your target market, forming a relationship with them, introducing them to your business, and then asking for the sale.
Find Your Confidence
It sure is discouraging when people say “no” when you ask for a meeting or for the sale but there’s also a popular thought in the sales community that you need to hear 100 no’s before you hear a yes. Your business and your services won’t appeal to everyone; or they might appeal to someone who doesn’t have the money to spend right now. That doesn’t mean your business idea is awful; it simply means you haven’t found the right people yet.