Sep 04

Biz Building Blocks: Part 5 – Marketing

This is Part 5 of a series Business Building Blocks from Brendon Burchard’s book, “The Millionaire Messenger.”  This article focuses on a different way of approaching marketing. 

Step 7: Campaign Your Products and Programs

Brendon Burchard likes to substitute the word “campaign” for “promotion” because “campaign” includes more value. He defines a value-added campaign as a “sequence of promotions that leads to a desired consumer behavior.” The idea is to deliver a lot of real value before you ask for the sale. And there’s no place where that practice works better than in the coaching industry.

As a coach you are working very closely with people. And because of that, more time is needed for the customer to feel comfortable enough with you to hire you and share personal parts of their lives. You wouldn’t want to do that with a stranger, and neither would they. Continue reading

Aug 21

Video Series: How to Get More Clients #1

There are many factors when you want to get more clients, but this is the first step.

 
Download the Playsheet for this video HERE
 
 

Aug 06

Biz Building Blocks: Part 4-website

website on computer screen3 Things you need Your Website to Do

Continuing with Brendon Burchard’s 10-step process for creating a successful business, we come to: 

Step 6: Put Up a Website

I don’t think I need to impress upon you the importance of having a website, but I would like to share some great tips about them from Brendon’s section on it.

1) Add Value
First and foremost, your website should add value.  It’s not just there to sell something, and it isn’t just a fancy brochure either.  It’s a golden opportunity to add value to those who visit it, not only to support them, but also to keep them coming back.

Continue reading

Jul 31

Video Tip: A Better Business Model

Try this business model for more passive income.

Jul 11

Business Building Blocks: Burchard’s 10 Steps-Part 3

This article is part of a series of articles about Brendon Burchard’s 10 steps to building an “empire” from his book,  “The Millionaire Messenger.” These are very helpful to know if you are a new coach.  But if you are a seasoned coach who needs more clients, it’s helpful to revisit these steps periodically to refine your marketing. (Read about the first 4 steps in the previous newsletters.)

Continuing with Brendon Burchard’s 10-step process for creating a successful business, we come to: 

Step 5: Create a Solution

Once you know whom you can help and how you can help them with your services, you need to create a solution for them.  As a coach, you may be thinking, but I don’t need a product, I’ll just coach the client on whatever they need help with. And that’s fine if you just want to coach people. But if you want to make money coaching you need to have a product or program you can market to potential clients.
Continue reading

Jun 25

Video Tip- Refunds

How do you deal with refunds? Here are some tips:

 
Any comments?

Jun 11

Video Tip: PowerPoint for Webinars

We know that webinars are a proven way to spread your message, build your list, and get new clients. Here’s a video tip on how you can use PowerPoint slides to create webinars.

 

Jun 05

Work vs. Play

In speaking with a fellow coach recently, I was reminded of how many coaches think that marketing is too much work. This coach said that she hated to do marketing and her bank account reflected it! That is, she had run out of clients and money.

If there’s any common theme among coaches—it’s that they don’t like marketing…they just want to coach. But, when it comes to bottom lines, the reality is that you don’t make money from coaching—you only make money from marketing. So, the question becomes how can we make marketing enjoyable and even fun so we will actually do it?

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May 22

Video Tip: Follow-up

This video tip is about how to follow-up to nurture your list. It’s one thing to build a list but it’s another thing to nurture the people on your list so that you are building relationships. Most people buy from people they know and since you are marketing on the Internet, most of those people on your list don’t know you yet. The follow up process is strategically designed to help them get to know you so that when they are ready to buy, they will think of you! Watch this video for some tips on how to do your follow-up.

What are you doing to follow-up with your list? Tell me in the comments below.

May 03

Blogging for Fun & Profit

Do you blog? Many coaches tell me they don’t have time to blog. Or they don’t know what to blog about. Or they aren’t getting anyone to read their blog.

When I started my online business, the first tactic I used was blogging. And there were two good reasons why I did it, and why you should be blogging.

1-Increase your page ranking

2-Help people get to know you

How does blogging increase your page ranking?

Google loves sites that post new content on a regular basis. They especially like it if you post at the same time and day of the week. (That may not be possible for you, but it’s a good goal to have.)

So if you post a blog once a week—or even once a month—your site will come up higher on the searches. Now, another thing that will also help increase your page ranking is to use keywords in your blog posts. Have a set of keywords that you can draw from whenever you write a blog.

Continue reading