Video Tip: Trademarks

Do you need trademarks for your business or programs? This tip explains what to do and what not to do.

The trademark URL is https://www.uspto.gov/trademark

Video Tip: Lumpy Mail

There is so much emphasis on online marketing that we tend to forget about offline marketing—which has been around a lot longer! Here’s a video tip on one strategy that works wonders.

How Many Hats Are You Wearing?

own laneIt’s inevitable. As a small business owner, you will wear many, many hats: Marketing manager, Bookkeeper, Content developer, Coach, Technical support staff, customer support staff.

But while this type of task juggling is to be expected, you have to be aware that not all of your hats are created equal. Marketing outweighs bookkeeping, for example, because without marketing, there will be no cash to manage.

Not only that, but you have to consider how much time you’re spending in each area as well. If you spend all day tweaking the design on your website and put off sending an email to your list, what have you gained?

Sure, you might have a prettier website, but you lost an opportunity to drive traffic to your offer.

In an ideal world, you’d simply put on your CEO hat and delegate the rest, but here in the real world, we don’t always have that option. Instead, we have to work smarter, and take care how we’re spending our time.

Here are some suggestions: 

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Video Tip: PDF Tool

Here’s a handy free tool that compresses your PDFs (as well as many other functions). Watch it in action.

New webclass

My most recent webclass is “5 Reasons Why Managing Your Business Can Be Overwhelming And How to Fix It.

Download the webclass handout HERE.

Stay in Your Own Lane

Overwhelm is a real thing in online businesses. There is always more that could be done.  And it can be really hard to “stay in your own lane.” More products to create, more blogs to write, more opt-in pages to build, more clients to connect with, more, more, more.

And one of the biggest contributors? Shiny object syndrome.

Every time you’re tempted to buy that new, must-have tool, or to test out a new marketing method, or even to switch business models entirely, you’re falling victim to this business killer.

Here’s the problem with shiny object syndrome:

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Video Tip: Announcement Letter

Whenever you’re in a slump and need more clients, here’s a tried and true strategy for getting more clients and referrals. It’s also the best first step in getting clients if you are a new coach. Watch below for the details.

Pricing Your Coaching

One of the biggest hurdles for a new coach is how to price your coaching. There are several variables involved that can complicate this endeavor. So I want to give you some guidelines to follow. 

By the Hour
Many coaches start out by pricing by the hour. But let’s take a look at why that’s not the best choice.  Let’s say you figure your time is worth $50 an hour and your monthly income goal is $3000. If you are giving each client 2  1-hour coaching sessions a month, you’re receiving $100 per client and that means you need 30 clients a month to reach your income goal. 

That’s a lot of clients to handle every month and it’s not counting the time you need to do the marketing to get those clients. Think about it this way: if your conversion rate is 33%, you need to do 90 free consultations a month to get those 30 clients—not very practical…

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Video Tip: Your Transformation

Here’s a mindset tip on how to not lose sight of your business goals.

Sales Question #3

Here is another essential question that you should be asking prospects on your sales calls.