Are you in love with marketing or do you hate it? I used to hate it! But here’s the rub…Marketing is the key to EVERY business’s long-term success—even coaching!
If you think about it, all marketing is content marketing—your sales page, your blog, your website, your message, your emails, your videos, your podcasts—they’re all content.
Yet, why do so many coaches (and other solopreneurs) cringe at the thought of having to market their business?
- They don’t like creating content, or they don’t feel confident about it.
- They don’t feel like they have enough time to create content.
- And/or they don’t know how to distribute content for maximum efficiency, in the crucial areas of their business.
So, successful marketing is all about how well you can produce and distribute content. And many solopreneurs are just not producing enough content to market their business effectively. Plus, they often don’t know about the critical areas of their business where that content needs to be put.
In short, they are engaging in content marketing without knowing how to do it. Sound familiar? Since I think it’s so important, I’m going to give you a quick summary of content marketing: Continue reading