Nov 25

Content Creator’s Bonanza

The thing to know about content creation and content marketing is that you probably already have plenty of content to share with your audience—past blog posts, podcasts, videos, articles, and even past emails.

So, when you’re staring at that blank page, trying to come up with completely new content…stop. It’s better to spend some time organizing the content you already have, so you can “repurpose” and use it again. 

You can start by making a list of your past content. I use an Excel spreadsheet to  record all my blog posts with the date posted, title, and the URL link. That way, I can go back over the list to see which ones I might want to use again in a different format. (For example, I could take a past video tip and turn it into a blog post, or vice versa.)

Next, you should separate the content that’s on your list into topics. You probably have several main topics that you talk about. (For example, my topics include blogging, email marketing, content creation, social media posting, and sales page copywriting.)

Then decide how you could repurpose each of these items into a different format. Now, when you want to share content about a particular topic, you can go to your list, pick out an item, change the format, and share it.

If you’re worried that your audience may see that you already shared that content, remember: chances are they didn’t see it the first time, and if they did, they may not remember it anyway. Education consists of repetition, and sharing content is all about educating your audience on your topics and how you can solve their problems with your work.

Content Creator's Super Stack

Now I told you about the Black Friday special this week, The Content Creators Super Stack.

One of the products in this bundle is How To Update Your Past Blog Posts To Increase Your Traffic. In this course, you’ll learn how to:

  • Choose which blog post(s) to update
  • Use Google Search Console to strategically update content 
  • Increase audience engagement and conversions on your content
  • Properly delete any content that may be dragging your site traffic down
  • Revive your content beyond SEO

And that’s just one of the products in the super stack.

Another one is “The Complete Content Repurposing Formula.” It’s the perfect reference guide for content creators to amplify their content without doing more work. It shows you:

  • How to easily reshape your content into different formats to save you time creating content
  • 60 step by step formula to follow that will take the guesswork out of content repurposing
  • How to eliminate inconsistency so you can show up online to better serve your clients with regular content

These two courses alone can save you hours of time in repurposing content you already have. Worth $49? I think so.

Anyway, here’s my affiliate link for you to take a look: https://jkoczela–infostack.thrivecart.com/creators

(Please note that this website uses affiliate links. If you use them, I may get a commission, at no additional cost to you. I only recommend products from affiliates I know and trust.) 

Nov 17

7 Tips for Getting New Clients – Part 1

7 Tips for Getting New Clients This WeekJust as every client is different and every coach is different, so too are the various lead attraction methods that coaches can choose to use to get new clients.  Some will work for certain coaches; some will not.

Here are proven suggestions, all focused on building a solid networking and visibility base so you are able to get new clients quickly, whenever you need them.

  1. Offer Your Services on Coaching Sites

While sites like Coach.me are great for grabbing a little goal-setting coaching and accountability partnering. You can offer your services there.

And there are many other referral and directory sites on the net. Choose one suited to your particular field—and be sure to read reviews about the site before joining.

  1. Be Yourself

You may think this is one of the most overused and trite phrases, but if you are a wise coach, you will also realize it can be one of the most powerful. You won’t connect with the right people until you are coming from a place of total transparency and honesty. Listen, share and evaluate—yourself as well as others.

So, become even more self-aware. Get coaching specifically in areas you, yourself, feel “stuck” in.

When you are totally yourself, you will attract the right people—and that will make it much easier to not only gain clients, but build a strong relationship with them.

  1. Create New Packages

The premise behind this is simple: Offer a fresh coaching deal that has appealing benefits, tell your ideal audience about it—and sign up new clients.

The reality is not quite that easy. It involves coming up with:

  • The right offer for your ideal paying client
  • The right offer for you

The better you know your clients, the more you’ll accurately be able to guesstimate what your unique new package offer might be—but don’t leave it up to guesswork only: ASK your audience base. Create a simple survey asking your followers what they need help with, or what topic they are most interested in hearing more about, and send an email, as well as publicizing it in other Pages and Groups you own on social media.

When you get the responses to your questions, create a package that offers new benefits in tune with their answers. And provide a simple but irresistible incentive to get your ideal clients to check it out.

  1. Use Press Releases

Have you been creating press releases? If not, why? They haven’t gone out of fashion—particularly if you are guesting (or want to guest) on radio shows; or you are planning to run a local event. (If there’s an angle that benefits the community, your local newspaper will be interested.)

Just be sure to read and follow the guidelines of each organization you send the releases to (or—better yet—have your assistant do that while you get back to coaching!)

  1. Learn to Listen

As a coach, this is not news to you. Listening is part of your stock-in-trade. But immerse yourself in conversations everywhere and with everyone: Not just in your office. Focus on listening, acknowledging and sharing.

And listen more than you talk.

When you do talk, learn to say only what is needed. Hone the fine art of asking the right questions. After all, it’s about gently prompting clients to think up the solutions themselves (except for when you show them a safe path over a particularly rocky or dangerous set of rapids).

  1. Make Yourself Visibly Available for Interviews

It’s not enough to be available for interviews: You also need to assertively let people know you are.

Put it on your website. Have a separate section with archives of your interviews. Use calls to action at the end of emails and in sidebars.

  1. Automate and Outsource

Don’t get carried away with strategies. Instead, automate and outsource anything that drains your energy and leave yourself alert and free for those precious moments and opportunities for real, live connection.

It’s the fashion to complain about the time we spend online nowadays, but don’t waste your energy there, either: Instead, use all the wonderful resources, apps, software and services that are available for you to discover and use them to free yourself from the more mundane parts of building your business.

(Don’t feel guilty about outsourcing these either: Remember—what is mundane or draining to you, can set others who specialize in those areas on fire.)

Nov 08

The Virtues of Virtual Workshops

How can you fill your courses and programs in just 90 minutes? With a Virtual Workshop!

A virtual workshop is probably THE quickest (and most fun) way of generating more ideal clients than any other avenue.

And all it takes is 90 minutes of training.

The advantage of holding a virtual workshop instead of just posting on social media, buying adds or other lead generation activities, is that you get to have a personal connection and interact with your participants. It’s also a great way to go deeper on a topic and help people get a result during the workshop. Then if you have a product offer, it will be the next logical step to an ultimate goal.

Once they can see you, hear you, and feel the rapport of being in a “live” event, they will be much more likely to want to take the next step with you—i.e. your product or service that you are promoting. And it doesn’t have to be a daunting task to put a workshop together.  You probably have all the content you need to create a workshop on several topics your target audience would love to dive deeper into.

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Nov 01

Know Your Why:

Know your why5 Questions to Help You Discover Your ‘Why’ and Motivate You in Business and in Life

Are you experiencing progress in your career or business? Or does it feel like you’re just drifting along, moving in circles?  

Getting what you want out of life is about more than just hard work and determination. If you don’t know where you’re going or why you’re headed there, all the persistence in the world won’t help.

When we look at the big picture, we usually think about WHAT we do and HOW we do it. But if you feel like you’re adrift, there’s another important question lurking in the shadows – WHY.

You have to know your ‘why’ before you can figure out the ‘how’. A clear understanding of your ‘why’ is a major factor in your success both in life and in business.

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Oct 18

Six Live Streaming Marketing Tips

Marketing is just as important to your live streaming business as it is to any other business. Due to the format, it can be easy to see this business model as different. However, it is not separate, and, if you don’t plan ways to market it, you won’t be successful. The days are gone where you can expect “drive-by traffic.” You need to get your content in front of your target audience yourself, and that is only through proper marketing. 

The following are tips to help market and promote your live streams: 

1- Use E-mail Campaigns

Create a newsletter or free opt-in that your viewers will enjoy in exchange for their e-mail address. This way, you can always send them notifications when you go live or share content on your website or social media pages.

This is also a great way to form a more personal connection with your audience, as each e-mail you send can be somewhat personalized to individual viewers. 

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Oct 11

Why Consistency Is Key for Live Streaming

Consistency is key for all businesses, but especially for live streaming. Consistency is doing things on a repeated, predictable basis. For live streaming, consistency means creating a fixed schedule and sticking to it.

The fixed schedule should be realistic in order to achieve consistency. This means you should dive into your target audiences’ habits and determine the best time for them. 

To pick the right schedule. Find a way to compromise. For example, if you know your audience is available from 7 to 11 every morning, and you know you can’t do it that early, then adjust and start around  eight or nine in the morning instead.

You still have time to grab their attention, and if they like you, they may be able to stick around for longer or adjust more to your time frame. 

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Oct 02

Leverage Your Customers To Grow Your Reach

leverage existing customers to grow your reachHow to Leverage Your Customers

If you have a good product and you take care of your customers, you will quickly attract a group of people who love what you do and aren’t shy about telling others about you and your products. This type of word-of-mouth advertising is one of the best ways to leverage your customers to grow your reach and your business.

While some customers will start to recommend you on their own, others need a little encouragement from time to time. Here are a few different things you can do via email to get your customer to help you grow your business and make more sales.

1) Ask Them To Share Your Content On Social Media

One of the easiest things to do is to invite your customers to share any content you create via social media or email. You’d be amazed to find out how many people have no idea that it’s ok to share a blog post, article, or free short report.

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Oct 01

How Live Streaming Can Improve Any Business

How Live Streaming Can Improve Your BusinessLive streaming is a powerful marketing tool. Studies show nearly 64% of consumers more likely to purchase a product after watching a video about it, and almost 80% wanting to see more social media content from their favorite brands. All of which means:

If you want to make more money, take advantage of live streaming content.

Four ways live streaming can improve your business:  

1-Allows You to Better Engage Your Audience

Engagement is vital in any business. You need to know how to interact successfully with customers to make them followers of your brand. “Going live” gives you a chance to show a unique side of yourself and create true engagement.

Going live also allows you to learn more about your audience. Not only can your viewers ask you questions, but you can (and should) ask them plenty of questions too. Getting them talking about themselves helps to make them feel special, heard, and a real part of something. So, attend to your audience. They are your business, and the main point of live streaming is to engage them.

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Sep 22

Video Tip: 10 Ways to Show Up

Are you looking for ways to put yourself out there? I know how challenging it can be to get online exposure so Watch this video to get 10 ways to show up & get the attention of your audience.

Plus, you can download the cheat sheet below, which explains the 10 ways and gives you resources for further exploration, here:  https://iaplifecoaches.org/10-ways

 

Sep 20

5 Ways To Turn Existing Customers Into Repeat Buyers

5 ways to turn existing customers into repeat buyersHow to Get Repeat Buyers

The most valuable list you can build as an online marketer is your customer list. On average, you will see much higher sales rates when you’re emailing an offer to a customer list than if you send that same email to a free subscriber list. It only makes sense, then, to email your existing customers on a regular basis to get them to buy again and again—thus turning them into repeat buyers.

Here are 5 ways you can turn existing customers into repeat buyers.

1- Email Your Customers About New Product Launches

The first thing to do is email your customer list anytime you launch a new product. So, as you think about creating new products and service, keep your current customers in mind. What can you create (or offer to serve) to help them reach that next step toward their goals?

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