Here are 3 social media strategies you can use right now to get your message out there and find prospects that need your help.
Would it come as a surprise to you if I said we’re all sales people?
Every time you have a prospective client on a discovery call, you’re making a sales pitch. Every time you send an email or write a blog post with an offer, you’re making a sales pitch. Every time you write an opt-in page, you’re making a sales pitch.
And you’re probably pretty good at it, too, or you wouldn’t be where you are today, would you? So why do we continue to think we’re so bad at sales?
Sales Feels “Icky”
I hear this one a lot. You feel pushy or uncomfortable when talk turns to money. You don’t want to force anyone into a decision. You secretly think your rates are too high.
I’m going to be honest with you. This is one of those things that gets better only with practice. But the good news is, you don’t have to be on the phone with a prospective client to get that practice time in.
Instead, use the technique self-help gurus have been advocating for years: Look in the mirror and talk to yourself. Practice saying your rates out loud. Practice your segue from discovery to sales pitch. The more you do it, the more natural it will sound, and the less uncomfortable you will feel when on a real call.
Fix Your Mindset
What if you weren’t selling anything, but instead were simply chatting with a friend about the incredible new product that was going to change her life? You’re helping your friend to improve herself by sharing your experience with this new product.
That’s exactly how you should think about selling your coaching programs. You’re not trying to get your prospective client to spend money. Instead, you’re offering a solution to her problems. You’re genuinely helping her to overcome some obstacle in her life or business.
When you can turn your thinking around from “sales” to “helping” you’ll find it’s much easier to have the sales talk.
Don’t Be Afraid of the Follow Up
Most clients won’t say yes with the first call, and maybe not even with the second. But good coaches know that many sales can be closed if you simply take the time to follow up. Send a quick email and invite your prospect to:
- Schedule a follow-up call to answer her questions
- Read some of your testimonials
- Review your coaching program outline or sales page
- Or even join a different program of yours that might be a better fit
Don’t let that old “I’m not good at sales” thinking get in the way of making a real difference in people’s lives, and in growing your business and your profits. With these tips, you can quickly turn your sales blocks into a system for landing new clients consistently.
As marketing guru Dean Graziosi says, “If you don’t get your prospect’s credit card, you’re doing them a disservice.” Be of service by helping them become your client.
This video tip talks about doing how to use pre-content to build better relationships with prospects, that most other coaches aren’t doing. This will make you stand out from the crowd. Watch below:
Goal Setting for Entrepreneurs
If there’s one thing we know about goal setting, they have to be SMART, right?
After all, that’s what we’ve been told for years. The only thing that matters is that your goals are specific, measurable, attainable, realistic and timely.
While that looks great on paper—and clearly it’s easy to remember—it doesn’t go far enough for those who want to achieve big things.
Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, frequent international travel, and enough money to fund a mission trip (or three). Seems pretty clear that those safe, smart goals aren’t going to get you there.
Here’s a video on how to use Adobe’s Spark free tool for creating nifty graphics.
How Being in Group Books Can Grow Your Business
Writing a book might seem like a Herculean task, but even a chapter in a group book (such as the one the IAPLC is doing this year) can provide impressive results for the growth of your business with minimal effort on your part.
Here are a few ways you can grow your business by writing a chapter in a group book:
1. Gain New Clients, Followers, and Subscribers
There is a certain amount of prestige that goes along with writing a book. But even if you are a co-author in a group book, you will gain a great deal of respect within the coaching and business community simply for having a book available in the marketplace.
Docupub is a nifty tool that converts Word docs into PDFs while keeping the hyperlinks intact. It also can compress a PDF into a smaller file—and it’s free! Watch the demo below.
Are you using swipe files? Do you know what they are? Here’s a video tip on what they are and how to use them in your business.
I’m going to tell you a marketing truth that you may not have heard from anyone else—but it’s true. Listen to find out.
3 Places You’re Leaving Money on the Table and How to Fix Them
Good business coaches are able to look at a company objectively, ask pertinent questions, and guide the owner through the process of creating a plan for future growth.
Consider a business coach your objective third party, the one who can sort through the processes that work and those that don’t work and help mold the company into a profitable entity.
For any business owner with an online presence (and EVERY business should be online!) there are many passive ways to build income streams into your website and products that will bring in extra money while you focus on serving your current customers.
Passive income is good and will help your bottom line while you actively market your business. You’ve invested good money into your business and your website; why not make it work harder for you? Here are three considerations: Continue reading