Jeannette Koczela

Author's posts

Video Tip: Making 3-D covers

Learn an easy way to making 3-D covers graphics for your ebooks, templates, freebies with Canva and EcoversAuthority. This is how I make all my covers and other graphics for my trainings.  

5 Tips on Shared Content Vs. Paid Offers

How to strike a balance between free and paid content

Successful email marketing is a balancing act between shared content vs. paid offers. You share content that shows your readers that you know what you’re talking about, and you balance that with offers for paid products that allow you to earn a living. Let’s talk about how you can find the right balance, and come up …

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The Email Equivalent of an Open Door Policy

open door policy

One question that I hear a lot is, “How can I get more engagement from my subscribers?” You’ve heard of an “open door” policy, right? You may even have had a boss, a manager, or a teacher with that policy in place. If so, you know first-hand that this changes the culture of the workplace. …

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Use Content Upgrades To Grow Your List Faster – Part 1

Using content upgrades-part 1

Introduction What if you could up your email list subscription rate just by using a little bit of extra content? Well, you can. The answer is content upgrades. Content upgrades are a simple way to increase your email list growth in a more targeted way. In this article, you’ll learn what content upgrades are, why …

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Setting and Meeting Expectations

Here are some things you can do with your email marketing to create a little buzz and get subscribers looking for your emails.

Video Tip: How to Make Your Business More Exciting

Do you feel overwhelmed at times with your business and all the daily business tasks that need to be done?  Well part of the solution is in methods for time management and working more efficiently. But another part of it is attitude—watch this video for some tips on how to switch from feeling overwhelmed, to …

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Ten Email Audit Tips


To Run a More Profitable Campaign Follow these ten tips to ensure you run effective email audits and to create more profitable email marketing campaigns: Tip #1: Keep It Consistent Establish a proper routine for your audits. Weekly and monthly audits are a normal baseline to follow but should be adjusted depending on your niche, …

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What to Audit in Your Email Process

what to audit - email marketing

An email marketing audit is the process of reviewing your content, infrastructure, goals, marketing process, deliverability, and performance to ensure you are on the right path to running a successful campaign. To successfully run an email marketing audit, you must focus on auditing the following areas:   1-Marketing Goals and Company Values Reviewing your goals and company …

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Guide to Email Marketing Audits

Introduction  Marketing using email has been shown to be the most effective and budget-friendly way to communicate to your target audience. Businesses can expect to see around forty-two dollars in return for every email marketing dollar spent.  What’s more surprising is that, according to, email marketing produces more sales than social media marketing, with …

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Video Tip-Are You Unwilling to Stand Out from the Crowd?

Are you unwilling to stand out from the crowd? Would you rather stay behind your computer? Well there are ways to interact with people that aren’t intimidating and can be  fun. This video presents five marketing ideas that can transform your business into one of relationship-building with your audience.