Jeannette Koczela

Author's posts

7 Essential Elements for Your Lead Magnet

Do you use a lead magnet?

  Do you use a lead magnet? There are some essential elements that can help ensure your lead magnet is doing a good job. Here are a few things to keep in mind as you create the most effective lead magnet possible for your potential customers. 1-Quick Usability – Effective lead magnets should be available …

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Video Tip: Recession-Proof Your Business

10 Ways to recession-proof your life coaching business

In times of economic uncertainty, it can be difficult to maintain a steady flow of income for any business. The coaching industry, in particular, can be vulnerable to economic downturns as people tend to cut back on discretionary spending during tough times. However, there are steps that life coaches can take to recession-proof their businesses …

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Tip for Closing the Sale

Talk Up the Results

Talk Up the Results The goal of a sales conversation is to help the potential client envision the positive changes that can be achieved through your coaching program and then ask him/her to make a commitment. Your potential client wants to know how your coaching program can change her life. Here are some easy steps …

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4 Ways To Deal with Self-Doubt

Everyone has to deal with self-doubt from time to time. It’s part of life. The important thing is that when you do experience it, you handle self-doubt in the right way. This will ensure that you get back on the road to success in no time at all. To find a few ways to deal …

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Setting Up Highly Targeted Opt-In Offers to Grow Your List Quickly

Fast-Track-Guide summary

If you are just starting out in business, this guide is designed to show you how to start growing an email list of potential clients that you can turn into paying ones. It covers all the basics. (If you are a more seasoned entrepreneur, revisit this blog for more advanced strategy posts.) One advantage of …

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How Learning Something New Helps Our Brain

How learning something new helps our brain

Learning something new isn’t always easy, and can seem to take a lot of your energy. On the other hand,  it’s been proven that learning new things benefits your brain in the following ways: 1- Learning Programs the Brain According to Psychology Today, learning is actually the way that your brain gets “programmed”. Think of …

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Video Tip: Create a Marketing Map

By defining your big, bold goals and creating projects for completing those goals, you can build a marketing plan that maps out the steps you need to take monthly, weekly, and daily. It also allows you to track your progress and measure your success. This video walks you through the steps of creating a marketing …

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Mastering Your Goals

Bold Goals Marketing Map

The Art of Breaking Down Large Objectives into Bite-Sized Projects   When it comes to achieving your goals, it can be overwhelming to think about all the tasks involved. But there’s an effective way to make progress towards your goals: break them down into smaller projects, each with its own set of action steps. How …

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Start Work at the Same Time Every Day

Start Work at the Same Time Every Day

Even if you’re self-employed and you live to be flexible, keep yourself to one set time slot—and that’s starting work at the same time every day. No matter how flexible you are the rest of the day, getting yourself into the habit of sitting down to work at the same time every day will help …

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7 Steps to Create Your Ideal Customer Profile

7 Steps to Create Your ICP

It can be challenging to identify your ideal customer.  It takes work, research, and patience. Some business owners are hesitant to even start.  Their concern is that it may not be wise to limit their audience: Isn’t it just a “numbers game”, and therefore better to target everybody and see who bites? Unfortunately, unless you …

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