Think ‘Easy’ when writing for mobile users. Short posts, graphics that fit … and don’t forget about QR codes. They’re not at all dead – but like anything else in marketing, however, you need to provide people with an incentive to check yours out (something ninety per cent of other marketers often don’t think to do).
- Make your QR code fun – incorporate it into a graphic
- USE A CTA. Ask a question or hint at a Big Promise or reward at the other end of the code.
- Tell them exactly how to scan
- Make sure that if they take the time to scan your QR code, what they find is either entertaining, irresistibly appealing or really helpful.
The good news is, people don’t have to download and learn how to use QR code scanners nowadays – most mobiles have these built-in.
As for your reward, that’s where even more creativity comes in. Depending on what people are used to from you or what they’re looking for, try things like:
- Secret Discount Code
- Extra resource
- Free digital download
- Joke of the Day or Horoscope (or whatever fits your brand)
- Extra juicy tip or recommendation
- Game or quiz
- Write your own! __________________________________
