Apr 20
When it comes to search engine rankings, being small doesn’t mean being invisible — and with the right strategy, it can actually be your greatest advantage. Large websites (think Wikipedia) and those that have been around for a long time often have a leg up in the competition for the top search result spots in …
Feb 04
Introducing the new IAPLC membership framework Over the past several years in the IAPLC membership, I’ve had thousands of conversations with certified life coaches at very different stages of their journey. Some are newly certified and asking, “Where do I even start?” Some have been trying for years and are quietly wondering why nothing seems …
Jan 27
Before asking for the sale, clarify what changes immediately when she says yes—not someday. She needs to know why you’re the one who can finally help her move from stuck to successful. When she feels seen, your solution becomes credible. Your biggest benefit isn’t information. It’s clarity, structure, and support from someone who understands exactly …
Nov 20
You’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent email deliverability rate. If those emails land in your potential customers’ spam folders, you don’t have much of a chance of making a sale or building …
Nov 01
Does this sound familiar: You begin to write a blog post, and before you know it, your “quick update” has turned into a rambling, 3,000 word novelette that covers everything from where to find a graphic designer to how to design a business card. Now, a 3,000-word blog post can be great for traffic, but …
Oct 20
Have you considered an affiliate program as a way to earn more passive income? I want to encourage you to consider creating one, if you haven’t already. Why? Affiliates are individuals who actively market and sell other people’s products and services. This can work very well if your business offers something online that does NOT …
Oct 08
The best way to market your business on Facebook is through a Facebook Page dedicated to that business. However, your personal Facebook Profile presents some marketing opportunities of its own. First and foremost, using your personal profile starts with personal relationships in building business relationships. Here are 10 tips for marketing your business through your …
Oct 01
How do you practice strategic thinking in coaching? The coaching world is packed right now. Seriously packed. There are coaches for everything—career transitions, relationships, wellness, productivity, you name it. So, how do you ensure that potential clients choose you over the coach down the street (or across the internet)? That’s where your competitive edge comes …
Sep 02
The Great This is a story about my website hosting migration. My summer started wonderfully. Due to planning ahead, I was able to take a 5-week road trip getaway, leaving my business running smoothly on its own. When I came back, I spent another two weeks on a meditation retreat. By mid-July, I was …
Aug 27
Tired of trying to grow your coaching business alone? Let’s be honest—getting coaching clients these days can feel like shouting into the void. You post. You promote. You tweak your offers. And still… crickets. The problem isn’t your passion, your coaching skills, or even your website. The real problem? You’re doing it all alone. You …
