Jun 30
To Improve Leadership, Performance, and Sustainable Success High-performers are often perceived as people who have everything under control. Executives, business leaders, entrepreneurs, and top-performing professionals are expected to make difficult decisions quickly, lead teams effectively, and consistently deliver results under pressure. Yet behind many successful careers is a reality far more complex: chronic stress, decision? …
Jun 15
How many times have you gotten off of a phone call with a potential client who you thought was perfect for your program but didn’t enroll? It’s frustrating, isn’t it? You start going over the conversation and try to pinpoint where you failed to interest them, or what you said that didn’t compute with them, …
May 31
Whether you’re a freelancer, consultant, or small business owner, one challenge remains constant: finding and keeping clients. The good news is that growing your client base isn’t a matter of luck — it’s a repeatable process built on the right foundations. In this article, you’ll discover seven proven steps that take you from the very …
Apr 20
When it comes to search engine rankings, being small doesn’t mean being invisible — and with the right strategy, it can actually be your greatest advantage. Large websites (think Wikipedia) and those that have been around for a long time often have a leg up in the competition for the top search result spots in …
Feb 04
Introducing the new IAPLC membership framework Over the past several years in the IAPLC membership, I’ve had thousands of conversations with certified life coaches at very different stages of their journey. Some are newly certified and asking, “Where do I even start?” Some have been trying for years and are quietly wondering why nothing seems …
Jan 27
Before asking for the sale, clarify what changes immediately when she says yes—not someday. She needs to know why you’re the one who can finally help her move from stuck to successful. When she feels seen, your solution becomes credible. Your biggest benefit isn’t information. It’s clarity, structure, and support from someone who understands exactly …
Nov 20
You’re spending a lot of time each week crafting emails to your subscribers, but none of that will do you any good if you don’t have a decent email deliverability rate. If those emails land in your potential customers’ spam folders, you don’t have much of a chance of making a sale or building …
Nov 01
Does this sound familiar: You begin to write a blog post, and before you know it, your “quick update” has turned into a rambling, 3,000 word novelette that covers everything from where to find a graphic designer to how to design a business card. Now, a 3,000-word blog post can be great for traffic, but …
Oct 20
Have you considered an affiliate program as a way to earn more passive income? I want to encourage you to consider creating one, if you haven’t already. Why? Affiliates are individuals who actively market and sell other people’s products and services. This can work very well if your business offers something online that does NOT …
Oct 08
The best way to market your business on Facebook is through a Facebook Page dedicated to that business. However, your personal Facebook Profile presents some marketing opportunities of its own. First and foremost, using your personal profile starts with personal relationships in building business relationships. Here are 10 tips for marketing your business through your …
