Many new coaches want to know if they need to get certified. It can be costly and time consuming, especially if you are already qualified. Here are some insights on the topic. Check out the IAPLC Certification Course HERE.
Category: Business Coaching
Jul 01
Creating Products People Will Actually Buy
Why create products? I’m a big believer in creating passive income for a coaching business, but many coaches either don’t know what to offer, or hope that their one-on-one coaching services are enough to sustain their lifestyle. Sure, your clients hire you for your specific skillset and specialty, but wouldn’t you like to earn more …
May 31
5 Reasons Why You Need Passive Income Stream
Have you heard the phrase, “Make money while you sleep”? It’s a common phrase that describes the power of passive income. Make a product one time but reap the rewards for years to come. Passive income can benefit absolutely everyone, no matter what type of business you have or what type of coach you are. …
May 04
The 3 Stages of Content Marketing
Are you in love with marketing or do you hate it? I used to hate it! But here’s the rub…Marketing is the key to EVERY business’s long-term success—even coaching! If you think about it, all marketing is content marketing—your sales page, your blog, your website, your message, your emails, your videos, your podcasts—they’re all content. …
Mar 31
Insert Branding Throughout Your Website
Think about when you visit a new website; what page do you start on? What elements catch your eye first? How do these elements portray the brand message? Even if you’re not consciously thinking about these things, there’s always a concrete reason why you click away from a site to continue your search, and the …
Mar 22
Why You Should Be Blogging
Do you blog? Many coaches tell me they don’t have time to blog. Or they don’t know what to blog about. Or they aren’t getting anyone to read their blog. When I started my online business, the first tactic I used was blogging. And there were two good reasons why I did it, and why …
Mar 01
Why Use Instagram?
Why You Should Use Instagram to Promote Your Coaching Business With over 25 million businesses utilizing Instagram, the question arises: should YOU be using it for your business? Well, if you’re happy with your current platform, the answer is no—stick with what’s working. But, if you want to expand your social media presence, Instagram has …
Feb 24
Video Tip: Find Clients Through Content
Back in 2008 Seth Godin, considered by many as the “godfather of modern marketing,” made the bold statement that “Content marketing is all the marketing that’s left.” By this, he meant that marketers should create content that gives their audience relevant, compelling value, instead of content that only contains thinly-veiled sales pitches. In this video tip, learn …
Feb 07
Content Creation 101
For coaches, a big barrier to getting sales is not creating enough of the right content, on a regular basis, to help your target audience understand why they should hire you. Content marketing has been shown to be one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales. …
