Category: Business Coaching

Leverage Your Customers To Grow Your Reach

leverage existing customers to grow your reach

How to Leverage Your Customers If you have a good product and you take care of your customers, you will quickly attract a group of people who love what you do and aren’t shy about telling others about you and your products. This type of word-of-mouth advertising is one of the best ways to leverage …

Continue reading

How Live Streaming Can Improve Any Business

How Live Streaming Can Improve Your Business

Live streaming is a powerful marketing tool. Studies show nearly 64% of consumers more likely to purchase a product after watching a video about it, and almost 80% wanting to see more social media content from their favorite brands. All of which means: If you want to make more money, take advantage of live streaming …

Continue reading

Video Tip: 10 Ways to Show Up

10 Ways to Show Up

Are you looking for ways to put yourself out there? I know how challenging it can be to get online exposure so Watch this video to get 10 ways to show up & get the attention of your audience. Plus, you can download the cheat sheet below, which explains the 10 ways and gives you …

Continue reading

5 Ways To Turn Existing Customers Into Repeat Buyers

5 ways to turn existing customers into repeat buyers

How to Get Repeat Buyers The most valuable list you can build as an online marketer is your customer list. On average, you will see much higher sales rates when you’re emailing an offer to a customer list than if you send that same email to a free subscriber list. It only makes sense, then, …

Continue reading

Using Foreshadowing To Improve Your Email Open Rates

Using Foreshadowing

How to Use Foreshadowing Email marketing can help make a living. It can sell your own products, or those you are an affiliate for. It can also help get more traffic to your blog and thus improve your advertising income. In other words, email marketing is a cornerstone of any online business.  Remember that the …

Continue reading

Use Content Upgrades To Grow Your List Faster – Part 2

Content upgrades - 2

Last month I introduced the idea of content upgrades —freebies that you add to your blog posts to build your list and provide extra value. (Read it here.) In this article, you’ll learn: How to add upgrades to existing posts  Different ways of presenting the upgrades  How to track your results  Some short-cuts  If you …

Continue reading

Are You Planning Your Emails Or Just Winging It?

Email cheatsheet

Email marketing makes money.  According to,  80 percent of professionals say that email marketing drives their customer acquisition and retention.  For every $1 you spend on email marketing, you can expect an average return of $36, according to Litmus, or $43 according to the Direct Marketing Association.  That’s a higher return than you can expect …

Continue reading

The Art Of Setting Up Post-Purchase Email Series

post-purchase email series

What is a Post-Purchase Email Series? Marketers can spend a lot of time and effort making a new sale. But, once the purchase is done, they often just make sure the customer receives their product, and then call it a day, moving on to the next sale.  But that can be a mistake. Let me …

Continue reading

Planning Products for Multiple Sales

planning products for multiple sales

In keeping with this month’s focus on email engagement, this article is about planning products for multiple sales, so you can sell them to existing customers.  Fact: It’s easier to sell another product to an existing customer than it is to find a new customer. With that in mind, it makes sense to plan out …

Continue reading

Video Tip: Making 3-D covers

Learn an easy way to making 3-D covers graphics for your ebooks, templates, freebies with Canva and EcoversAuthority. This is how I make all my covers and other graphics for my trainings.