Category: Business Coaching

A Guide to Writing Attention-Getting and Result-Oriented Emails

Writing attention-getting and results-oriented emails

So You Can Build Relationships With Your Subscribers Marketers will tell you that “the money is in the list” and they’re not joking. It’s true.  In fact, according to McKinsey & Company, email marketing is almost 40 times better at new customer acquisition than Facebook and Twitter combined. The Direct Marketing Association reports that marketing …

Continue reading

Video Tip: Recession-Proof Your Business – Tip #3

How to Recession-Proof Your Business - Tip #3

There are many strategies that life coaches can implement to recession-proof their business and achieve long-term success.  By implementing these strategies and adapting to changes in the industry, life coaches can build a successful and sustainable coaching practice that provides value to clients and helps them achieve their goals. In this video tip, we’ll explore …

Continue reading

Free vs Paid Offers

Free-vs-paid offers

Which makes the most sense in your sales funnel? The way a sales funnel boosts sales is by presenting a series of offers that qualify leads and move them towards a core offer. ( See this article to learn more about a sales funnel of offers.) At each stage of your funnel, there are a …

Continue reading

Video Tip: Recession-Proof Your Business – Tip #2

How to recession-proof your business - tip #2

In times of economic uncertainty, it can be difficult to maintain a steady flow of income for any business. The coaching industry, in particular, can be vulnerable to economic downturns as people tend to cut back on discretionary spending during tough times. However, there are steps that life coaches can take to recession-proof their businesses …

Continue reading

How Long Should Your Sales Funnel Be?

How long should your sales funnel be

Creating a sales funnel can sound like a formidable task but a necessary one if you want to be in business online. I discussed what a sales funnel of offers is and why business owners need one in this past post. One of the questions many businesses struggle with when building their first sales funnel  …

Continue reading

What Is a “Sales Funnel of Offers” and Why Do You Need One?

What is a sales funnel of offers

Selling products and services online may give you access to a worldwide audience, but this doesn’t automatically result in massive sales or a successful business.  Securing customers and making sales takes hard work. That’s why it can be especially frustrating when you dedicate time, energy, and resources into promoting your offers but then see minimal …

Continue reading

Video Tip: 6 Techniques to Improve Your Group Coaching

6 Ways to Improve Group Coaching

Are you doing a group coaching program? Or maybe you already have done one and want to improve it next time.   Group coaching is quite different from one-on-one coaching, because you have to learn more about group dynamics, such as  how to facilitate relationships among group members, handle any conflicts, and make sure everyone …

Continue reading

How to Create Your Own Group Coaching Program

Create your won group coaching program

Group coaching is a powerful and highly effective way to help people overcome the challenges they face. You can use it to grow your audience, earn money, or simply help others with your unique expertise. It takes a bit of work and planning to set up your first group coaching course, but once it’s up …

Continue reading

Grow Your List By Adding Content to YouTube

How to Grow Your List with YouTube One of the first things you should do when creating an online business is to start your mailing list. The advantage of having an email list is that you can email your subscribers any time. You can share valuable tips and information with them and promote your own …

Continue reading

7 Essential Elements for Your Lead Magnet

Do you use a lead magnet?

  Do you use a lead magnet? There are some essential elements that can help ensure your lead magnet is doing a good job. Here are a few things to keep in mind as you create the most effective lead magnet possible for your potential customers. 1-Quick Usability – Effective lead magnets should be available …

Continue reading