By Ruby McGuire
I LOVE Pinterest! In fact, if you pop on over to my boards you might say that I spend a bit too much time over there! It’s colourful, pretty, informative and inspiring and I can happily spend loads of hours pinning!
I started using Pinterest a few years ago, mostly for card making ideas and crafty yumminess. Over time, I realised that it can be a great way to drive traffic back to your website. I was recently asked by one of my clients where to start with Pinterest. I thought it might be useful to share a few things with you as to how using Pinterest for business has helped me get more clients;
1. Set up a board specifically for your area of expertise – I have a board for Coaching where I save lots of different quotes, infographics and links to coaching topics online. You could get a lot more specific with it and break it down into several boards–– i.e. relationship coaching, teens coaching, stress coaching, self-esteem coaching and more. I have chosen not to do that because I want to build my single board up and use it as a way to engage my ideal clients. By splitting it, I feel (maybe wrongly) that it might not drive as much traffic…
