Guest Post: “How Using Pinterest For Business Has Helped Me Get More Clients”

By Ruby McGuire

Using PinterestI LOVE Pinterest! In fact, if you pop on over to my boards you might say that I spend a bit too much time over there!  It’s colourful, pretty, informative and inspiring and I can happily spend loads of hours pinning!

I started using Pinterest a few years ago, mostly for card making ideas and crafty yumminess. Over time, I realised that it can be a great way to drive traffic back to your website. I was recently asked by one of my clients where to start with Pinterest. I thought it might be useful to share a few things with you as to how using Pinterest for business has helped me get more clients;

1. Set up a board specifically for your area of expertise – I have a board for Coaching where I save lots of different quotes, infographics and links to coaching topics online. You could get a lot more specific with it and break it down into several boards–– i.e. relationship coaching, teens coaching, stress coaching, self-esteem coaching and more.  I have chosen not to do that because I want to build my single board up and use it as a way to engage my ideal clients. By splitting it, I feel (maybe wrongly) that it might not drive as much traffic…

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