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Tag: Marketing

Creating Products People Will Actually Buy

Why create products? I’m a big believer in creating passive income for a coaching business, but many coaches either don’t know what to offer, or hope that their one-on-one coaching services are enough to sustain their lifestyle. Sure, your clients hire you for your specific skillset and specialty, but wouldn’t you like to earn more …

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Why You Should Be Blogging

Do you blog?  Many coaches tell me they don’t have time to blog.  Or they don’t know what to blog about.  Or they aren’t getting anyone to read their blog. When I started my online business, the first tactic I used was blogging. And there were  two good reasons why I did it, and why …

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Video Tip: Find Clients Through Content

Back in 2008 Seth Godin, considered by many as the “godfather of modern marketing,” made the bold statement that “Content marketing is all the marketing that’s left.” By this, he meant that marketers should create content that gives their audience relevant, compelling value, instead of content that only contains thinly-veiled sales pitches. In this video tip, learn …

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Video Tip: New Niche Angle

If you need to define your niche, but don’t want focus on a problem, this video gives you a different angle for approaching your market with your message.

Show Your Personality

Don’t Be Afraid to Show Your Personality on Facebook There’s so much more to life than working, don’t you agree? So if you do nothing but post about your business and become a pushy salesperson, you’re not doing yourself justice and your followers will soon get bored and abandon you. Instead, show them what a …

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10 Low Budget Marketing Tactics

Use These to Get More Leads Did you know that you can do marketing like the pros without breaking the bank? By leveraging some effective low-cost digital marketing tactics, any business no matter how small can spread brand awareness, generate leads, and make more sales. You don’t need a big marketing budget to have a …

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Essential List Building

Ask any successful online business owner what their biggest business asset is and they will tell you—their list. The reason is that you have a list of people who have come to you for your expertise and products. And they are a warm audience, meaning that they know who you are, are consuming your content, …

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Places You’re Using Copywriting

Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It) When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business …

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Webinar Magic

Been on a webinar lately? I bet you have. The fact is, webinars are one of today’s hottest marketing trends. Each and every week, you’ll find small business owners hosting webinars about book publishing, blogging, and even how to sell T-shirts online. No matter what your niche or industry, webinars are a great option for …

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Video Tip: Virus Coaching

Here’s a Facebook live video I did last week for a FB group. I was inspired to talk about the current Corona Virus situation after hearing a coach say that they were thinking of quitting because they were worried about the pandemic. In this video, I explain my reasons as to why now is one …

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