Tag: Marketing

Jul 11

Business Building Blocks: Burchard’s 10 Steps-Part 3

This article is part of a series of articles about Brendon Burchard’s 10 steps to building an “empire” from his book,  “The Millionaire Messenger.” These are very helpful to know if you are a new coach.  But if you are a seasoned coach who needs more clients, it’s helpful to revisit these steps periodically to refine your marketing. …

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Jun 11

Video Tip: PowerPoint for Webinars

We know that webinars are a proven way to spread your message, build your list, and get new clients. Here’s a video tip on how you can use PowerPoint slides to create webinars.  

Apr 23

Video Tip: Stand Out From the Crowd

There is more competition all the time in almost every industry, but especially in the coaching field.  So how do you get people’s attention and stand out from the crowd. Here’s some tips:

Apr 11

Burchard’s Business Building Blocks-Part 2

Let’s continue to explore Brendon Burchard’s 10 business building blocks for an expert empire. Step 2) Pick your audience This is what we call your target market or who you are going to serve. Many new coaches try to resist this by saying that they can help anyone. But as Brendon says, you do not …

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Mar 26

Video Tip: LinkedIn Leads

Learn how you can use LinkedIn to get ongoing leads every week.   Have you tried this feature on LinkedIn?  If so, how did it work for you?  Leave a comment below.  Please Note: We only accept guest posts from IAPLC members.

Jan 30

Is this an important question for you?

I recently did a survey asking coaches what was the most pressing question they needed answered. Here’s one response: “How do I define a really narrow niche AND a super-compelling need so people ignore all the rest and sign up with ME?” Many coaches need help with this and it may be a question you …

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Jan 09

Video Tip: How to Get in Front of the Right People

Knowing how to get in front of the right people is essential for getting ideal clients.  Ideal clients start out as ideal prospects. Find out how to connect with them in this video.  

Dec 09

It’s All in the Follow-up

A saying in the coaching industry is that the money is in the follow-up. And it’s so true. That’s because it’s much easier and more cost effective to sell a current or former client a new product than it is to find a new client.   Most of your marketing efforts and costs will go …

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Nov 09

Video Tip: LinkedIn Groups

LinkedIn is one of the hottest places to get leads with over 400 million users. In this video I talk about posting in LinkedIn groups to create a presence and get more leads.  

Sep 14

Guest Post: Marketing With the Help of the Brain

By Dr Simone Ravicz Consumer Neuroscience: Marketing With the Help of the Brain The application of neuroscience, or the study of the nervous system and the brain, is springboarding from the realm of research and medicine to many other areas, from economics (neuroeconomics) to marketing (consumer neuroscience). While it might just all sound too far-fetched …

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