Tag: Marketing

Oct 16

Biz Building Blocks: Part 6

Last month we talked about giving free content to nurture your list. And you need to set that up before you try to get traffic to your site. Now we’ll discuss how to get people to subscribe to that list. Step 8: Post Free Content Free content to those on your list is essential, but …

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Sep 26

Get More Clients: Tip #2

Here’s another tip for getting more coaching clients.   Download the “playsheet” HERE

Sep 04

Biz Building Blocks: Part 5 – Marketing

This is Part 5 of a series Business Building Blocks from Brendon Burchard’s book, “The Millionaire Messenger.”  This article focuses on a different way of approaching marketing.  Step 7: Campaign Your Products and Programs Brendon Burchard likes to substitute the word “campaign” for “promotion” because “campaign” includes more value. He defines a value-added campaign as …

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Aug 21

Video Series: How to Get More Clients #1

There are many factors when you want to get more clients, but this is the first step.   Download the Playsheet for this video HERE    

Jul 11

Business Building Blocks: Burchard’s 10 Steps-Part 3

This article is part of a series of articles about Brendon Burchard’s 10 steps to building an “empire” from his book,  “The Millionaire Messenger.” These are very helpful to know if you are a new coach.  But if you are a seasoned coach who needs more clients, it’s helpful to revisit these steps periodically to refine your marketing. …

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Jun 11

Video Tip: PowerPoint for Webinars

We know that webinars are a proven way to spread your message, build your list, and get new clients. Here’s a video tip on how you can use PowerPoint slides to create webinars.  

Apr 23

Video Tip: Stand Out From the Crowd

There is more competition all the time in almost every industry, but especially in the coaching field.  So how do you get people’s attention and stand out from the crowd. Here’s some tips:

Apr 11

Burchard’s Business Building Blocks-Part 2

Let’s continue to explore Brendon Burchard’s 10 business building blocks for an expert empire. Step 2) Pick your audience This is what we call your target market or who you are going to serve. Many new coaches try to resist this by saying that they can help anyone. But as Brendon says, you do not …

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Mar 26

Video Tip: LinkedIn Leads

Learn how you can use LinkedIn to get ongoing leads every week.   Have you tried this feature on LinkedIn?  If so, how did it work for you?  Leave a comment below.  Please Note: We only accept guest posts from IAPLC members.

Jan 30

Is this an important question for you?

I recently did a survey asking coaches what was the most pressing question they needed answered. Here’s one response: “How do I define a really narrow niche AND a super-compelling need so people ignore all the rest and sign up with ME?” Many coaches need help with this and it may be a question you …

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