The most valuable list you can build as an online marketer is your customer list. On average, you will see much higher sales rates when you’re emailing an offer to a customer list than if you send that same email to a free subscriber list. It only makes sense, then, to email your existing customers on a regular basis to get them to buy again and again—thus turning them into repeat buyers.
Here are 5 ways you can turn existing customers into repeat buyers.
1- Email Your Customers About New Product Launches
The first thing to do is email your customer list anytime you launch a new product. So, as you think about creating new products and service, keep your current customers in mind. What can you create (or offer to serve) to help them reach that next step toward their goals?
When you take the time to create products that serve your current customer base, you should see good conversion rates anytime you email that list with a new offer.
2- Set Up Special Deals For Your Customers
Show your customers how much you appreciate them by setting up special deals for things you already have in your product funnel. Look through the products you’ve created, and either create a special coupon for your customer list, or create a low cost bundle of a few related products. Not only will your customers get a great deal, but also you’re showing them how much they are appreciated.
3- Promote Related Affiliate Products
If you only have one product, or you’re running out of things of yours that are a good fit for your customer list, look around for related affiliate products. Do the legwork and find the best products and deals for your customers. Not only are you doing them a great service, but you’re growing your income at the same time. As an added side benefit, you can make connections with other marketers who will in turn promote you to their customer lists.
4- Create Upsells And One-Time-Offers When Someone Buys A Product
To put more money in the bank with every sale you make, consider adding an upsell or a one time offer to your sales funnel. The basic idea is that once a customer gets through purchasing product “A”, they come to an offer for product “B” at a discounted rate. You want to make sure the offers are closely related, and you’re promoting something your customers could also use. If they pass it up, you can follow up a day or two later via email, extending the offer one last time. Overall you should see a fair percentage of customers taking you up on the offer, thus increasing your income and average dollar amount you make per new customer.
5-Create a membership
Another way to have customers paying again and again is to create a monthly membership, where you provide regular content/training/live calls, etc. This way your customer is paying you every month for a product and you can spend less time launching it because you’ve already “sold” it.
And those are 5 ways you can sell more products to existing customers and create more repeat buyers.