Creating a Roadmap for Your Business and Your Life

Creating a 2024 Roadmap for Your Business and Your Life

Setting goals is like creating a roadmap for your life—whether it’s your business life or your personal life. 

A goal is a result or objective you want or need to accomplish. Goals, which can be both long-term and short-term, provide direction and motivation to help you achieve a desired outcome. To help understand this concept, let’s go over what goals are and what they are not.

What Goals Are

Goals are the things you want and/or need to achieve. Goals provide a clear target to work towards and to track progress. 

Goals are specific, measurable, and time-sensitive objectives designed to help you measure progress and stay on track toward achieving your desired outcome. 

For example, a goal like this:

“I will lose 10 pounds in three months by exercising five days per week and cutting back on sweets and processed foods…”

…is a well-thought-out goal. 

It describes what the goal is: Lose 10 lbs. It explains how you will go about it, and it has a realistic time frame. You can use this goal’s information to design your action plan. 

Here is another example: “I will start a ghostwriting business for people who want to make money selling clean romance novels on Amazon Kindle.” 

From this large goal, you can create smaller goals, such as building a website, where potential customers will learn more about your services and find contact information. 

Then you will need a goal for creating content that highlights your talents and outlines the benefits of collaborating with you. 

Your next goal can be setting up marketing campaigns to reach out to romance authors who need assistance with their writing projects. 

All these steps lead to one end goal: establishing a successful ghostwriting business. I like to think of these steps as creating a roadmap so you have a “map” to help you see where you are going.


Goals Are Time-Sensitive 

A goal requires time sensitivity because that time limit creates a sense of urgency and motivates you to complete it. When setting a goal, it’s vital to have an end date that gives you a realistic timeline for completing the task. 

Being realistic here is critical as it helps you stay focused and on track to pursue your objectives without the frustration that might come from having a goal that’s too vague or large. 


Goals Need to Be Both Large and Small

Goals range from long-term objectives, such as purchasing a house or starting a business, to short-term goals, like saving for a vacation or learning a new skill.

Setting both big and small goals is beneficial because it helps create a sense of balance. 

Big goals provide the long-term motivation and direction you need, while

shorter-term goals provide a tangible tracking mechanism. And adding short-term objectives to reach along the way allows you to monitor your progress as you go. Both long and short goals help you stay motivated and focused. 


What Goals Are Not

Goals are not the steps, processes, or actions you take to achieve the goal. 

These steps are the means to an end and are separate from the goal itself. 

Think of a ball game. The goals are the scores, not the kicking, passing, and running needed to achieve the scores. 

Goals are the desired result of a particular activity or endeavor. They set the benchmark for success and provide guidance and motivation to reach that end.


Why setting goals is important:

  1. Clarity and Focus: Goals help you identify what you want to achieve, providing clarity amidst life’s distractions. They give you something to focus on and work towards.


  1. Motivation: Having a clear goal can be incredibly motivating. It gives you a reason to push yourself, stay committed, and take action.


  1. Measurement of Progress: Goals allow you to track your progress. When you have specific targets, you can measure how far you’ve come and adjust your efforts accordingly.


  1. Direction and Purpose: They provide direction, guiding your decisions and actions. When you know what you’re working towards, it’s easier to make choices that align with your objectives.


  1. Personal Growth: Pursuing goals often involves learning, adaptation, and growth. It pushes you out of your comfort zone, fostering personal development. 


  1. Time Management: Goals help you manage your time effectively. When you have a clear goal in mind, you’re more likely to prioritize tasks that contribute to its achievement.


Overall, setting goals is like giving your aspirations a shape and a plan. It provides a framework that allows you to move forward intentionally, shaping your future according to your desires and ambitions.

Setting effective business goals is crucial for success. Here are some tips to help you set and achieve them:

  1. Use the SMART Framework: Utilize the SMART (Specific, Measurable, Achievable, Relevant, Time-bound) criteria to evaluate your goals and ensure they meet these essential attributes. (See graphic below)
    SMART goals
  2. Be Specific: Goals should be clear and well-defined. Instead of a vague goal like “increase sales,” specify the target, like “increase monthly sales by 20%.”

  3. Make Them Measurable: Quantify your goals so you can track progress. Use metrics like revenue, customer acquisition, conversion rates, etc., to measure success.

  4. Set Achievable Targets: While it’s good to aim high, ensure your goals are realistic and attainable within a given timeframe. Unrealistic goals can be demotivating.

  5. Relevance and Alignment: Align your goals with your business’s overall mission and vision. They should contribute directly to both your company’s growth and objectives.

  6. Time-Bound: Assign deadlines to your goals. This creates urgency and helps in managing resources and efforts effectively.

  7. Break Them Down: Large goals can be overwhelming. Break them into smaller, manageable milestones. This makes the path to achieving them more feasible and less daunting.

  8. Flexibility and Review: Regularly review and adjust goals as needed. Business environments are dynamic, and sometimes goals may need tweaking based on market changes or internal factors.

  9. Involve Your Team: Engage your team in goal-setting. When employees understand and contribute to setting the goals, they’re more motivated to achieve them.

  10. Celebrate Milestones: Acknowledge and celebrate achievements along the way. It boosts morale and keeps everyone motivated.


Remember, setting goals is just the beginning of creating a roadmap. Execution and consistent effort are equally crucial. Regularly revisit your goals, track progress, and adapt strategies as needed to ensure your business stays on track toward achieving them.

To help you stay on track, I developed this new product, “Goal-Focused Living: A 12-Month Roadmap to Success and Growth.” 

  • It’s a 12-month program that sends you a weekly email on a goal-setting-related topic. These weekly emails are crafted to inspire and motivate you.
  • You also get a monthly report that dives deeper into some aspect of goal-setting that you may not be aware of.
  • Plus you get a monthly journal that you can print out and use to record your thoughts, ideas, and progress.
  • In addition, there is a monthly worksheet and checklist to help keep you on track and accountable.

I call it “Goal-Focused Living” because setting and achieving goals should be a way of life. Having some support to look forward to every week and month, will help you create the habits necessary to accomplish things you may not have thought possible.

If you are willing to commit to a 5-minute read once a week, and maybe a 15-20 minute exercise and read monthly, this program can help you maintain the momentum you need to set and reach your 2024 goals. You get a year’s work of goal-setting support for just $97.

To find out more or to get started, go to:

12-month Goals-mockup