May 31
So You Can Build Relationships With Your Subscribers Marketers will tell you that “the money is in the list” and they’re not joking. It’s true. In fact, according to McKinsey & Company, email marketing is almost 40 times better at new customer acquisition than Facebook and Twitter combined. The Direct Marketing Association reports that marketing …
May 26
Which makes the most sense in your sales funnel? The way a sales funnel boosts sales is by presenting a series of offers that qualify leads and move them towards a core offer. ( See this article to learn more about a sales funnel of offers.) At each stage of your funnel, there are a …
May 09
Creating a sales funnel can sound like a formidable task but a necessary one if you want to be in business online. I discussed what a sales funnel of offers is and why business owners need one in this past post. One of the questions many businesses struggle with when building their first sales funnel …
May 01
Selling products and services online may give you access to a worldwide audience, but this doesn’t automatically result in massive sales or a successful business. Securing customers and making sales takes hard work. That’s why it can be especially frustrating when you dedicate time, energy, and resources into promoting your offers but then see minimal …
Apr 18
Are you doing a group coaching program? Or maybe you already have done one and want to improve it next time. Group coaching is quite different from one-on-one coaching, because you have to learn more about group dynamics, such as how to facilitate relationships among group members, handle any conflicts, and make sure everyone …
Apr 17
A mind map is a power-tool for organizing thoughts and ideas. They are visual representations of concepts and information. They help make complex topics more accessible and easier to understand. And, since about 80% of the population is visually oriented, it makes sense to use mind maps, especially in business. Here are some of the …
Apr 01
Group coaching is a powerful and highly effective way to help people overcome the challenges they face. You can use it to grow your audience, earn money, or simply help others with your unique expertise. It takes a bit of work and planning to set up your first group coaching course, but once it’s up …
Mar 24
Do you use a lead magnet? There are some essential elements that can help ensure your lead magnet is doing a good job. Here are a few things to keep in mind as you create the most effective lead magnet possible for your potential customers. 1-Quick Usability – Effective lead magnets should be available …
Mar 21
In times of economic uncertainty, it can be difficult to maintain a steady flow of income for any business. The coaching industry, in particular, can be vulnerable to economic downturns as people tend to cut back on discretionary spending during tough times. However, there are steps that life coaches can take to recession-proof their businesses …
Mar 20
Talk Up the Results The goal of a sales conversation is to help the potential client envision the positive changes that can be achieved through your coaching program and then ask him/her to make a commitment. Your potential client wants to know how your coaching program can change her life. Here are some easy steps …
