Aug 20
The success of a business depends on the ability to find and connect with buyers. To do this, we generate new leads through marketing. But not all leads are created equal. Some are the perfect fit for your products and services, while others disappear. So, how do you identify high-quality leads and focus your resources …
Aug 18
Lead generation is the cornerstone of any successful business. And it is crucial for a business because it actively attracts potential clients, creating a consistent stream of interested individuals who can be converted into paying clients, ultimately driving sales and facilitating business growth; essentially, without leads, a business struggles to generate revenue and expand its customer base. Effective lead generation strategies can …
Aug 13
Public speaking is almost an essential for success nowadays—and definitely a major factor in creating a powerful brand. Those who take their courage into their hands and accept or seek speaking engagements outstrip their competitors in branding, authority and reach. Plus, public speaking can be an incredibly lucrative supplement to one’s income. With that in …
Aug 05
Fear of public speaking seems to be universally man’s greatest phobia—ahead of even fear of death, according to Psychology Today. Yet glossophobia can be overcome (or at least, greatly reduced). Here are 3 tips to help you achieve your goal as painlessly as possible.
Jul 27
Ah, social media. It’s everybody’s favorite way to interact with others around the world and to market their products and services. Some people reach the elevated status of Social Media Darling, while others post day in and day out without any nibbles whatsoever. What’s the difference between the Darling and the Wannabe? Most importantly, the …
Jul 13
The rise of remote work and virtual interactions has redefined the landscape of building rapport. But don’t let geographical distance or screen barriers deter you. You can cultivate strong connections even in the digital realm with a few conscious tweaks. 1-Master the Virtual Meeting Space Technology can be your ally or your enemy. Familiarize yourself …
Jul 09
When we think about improving our business – or “de-junking it”, one powerful way to do that is to; Change Your Habits. It isn’t just spaces or software that don’t really work for us sometimes: It’s habits too. What are you doing that is unnecessarily complicating your business? Do you habitually lose money by waiting …
Jul 06
Building Rapport or Cultivating Connection in Professional Settings Building rapport or cultivating connection in professional settings goes beyond polite small talk. It’s about forging genuine connections that foster collaboration and success. Whether negotiating with a client, leading a team, or navigating office politics, mastering the art of rapport can foster connection. 1-Active Listening is the …
May 31
Whether you’re a freelancer, consultant, or small business owner, one challenge remains constant: finding and keeping clients. The good news is that growing your client base isn’t a matter of luck — it’s a repeatable process built on the right foundations. In this article, you’ll discover seven proven steps that take you from the very …
Feb 04
Introducing the new IAPLC membership framework Over the past several years in the IAPLC membership, I’ve had thousands of conversations with certified life coaches at very different stages of their journey. Some are newly certified and asking, “Where do I even start?” Some have been trying for years and are quietly wondering why nothing seems …
