Email marketing is a great way to grow your business and make sales, but, the first hurdle in email marketing is email deliverability, or making sure that your emails are reaching your subscribers and they are opening them. There are ways to make that happen and the following is one that you can easily do.
I’m sure you’ve heard that readers have to “know, like, and trust” you before they’ll consider spending money with you.
That’s why it is so important to write engaging emails, ones that start a conversation between you and your target audience.
And the best time to start that conversation is on day one. Not only will it help you build your business and learn more about your customers, but it will also help with email deliverability. I don’t have to tell you that spam filters catch more and more emails, particularly if you’re marketing a product or service in them. Add to that the Gmail promotions tab, and it’s a wonder that anyone actually sees and reads your emails.
So, here’s the key to higher deliverability rates into the main inbox: get your subscribers to hit reply and email you back. This starts a conversation and, in the eyes of email providers, makes you a more legit and trustworthy contact. In other words, the chances of future emails landing in the main inbox are much higher if you can convince your readers to reply to one (or more) of your messages.
Can you take a guess what your most read email message is? It’s the first one you send to your readers after they sign up. This is often called the “welcome email”, where you thank your readers for signing up, and deliver your lead magnet or opt-in freebie. Because it is the most opened email and the first message your readers see from you, it’s the perfect place to start engaging with your readers.
Getting them to hit reply to this email is a lot easier than you may think. All you have to do is ask your readers a question. Seriously, that’s it. What you ask them depends on your market, your niche, and what you plan on emailing them about.
Keep it simple. Ask them to hit reply and ask a question or share a little something about themselves. Make sure that it’s relevant to what your emails and lead magnets are about. For example, if you’re in the weight loss niche and are teaching them about eating low carb, you could ask them if they have any experience eating this way, share their favorite low carb food, or email you their biggest question or concern about this diet and lifestyle.
In addition to helping with email deliverability and subscriber engagement, you’ll also be pleasantly surprised how much you’ll learn about your future customers in these emails. Pay attention to them and learn from them.
Want to get started on the right foot? Planning your emails will ensure you get a variety of targeted messages out to your list. You can create a spreadsheet or you can use our handy “Email Marketing Planner.” It comes with 23 worksheets to help you organize the growth of your list, plus create, monetize and send profitable emails to your subscribers. ANd—it’s only $17. To get your copy, click on the image below.