Tag: Email marketing

Using Foreshadowing To Improve Your Email Open Rates

Using Foreshadowing

How to Use Foreshadowing Email marketing can help make a living. It can sell your own products, or those you are an affiliate for. It can also help get more traffic to your blog and thus improve your advertising income. In other words, email marketing is a cornerstone of any online business.  Remember that the …

Continue reading

Planning Products for Multiple Sales

planning products for multiple sales

In keeping with this month’s focus on email engagement, this article is about planning products for multiple sales, so you can sell them to existing customers.  Fact: It’s easier to sell another product to an existing customer than it is to find a new customer. With that in mind, it makes sense to plan out …

Continue reading

5 Tips on Shared Content Vs. Paid Offers

How to strike a balance between free and paid content

Successful email marketing is a balancing act between shared content vs. paid offers. You share content that shows your readers that you know what you’re talking about, and you balance that with offers for paid products that allow you to earn a living. Let’s talk about how you can find the right balance, and come up …

Continue reading

The Email Equivalent of an Open Door Policy

open door policy

One question that I hear a lot is, “How can I get more engagement from my subscribers?” You’ve heard of an “open door” policy, right? You may even have had a boss, a manager, or a teacher with that policy in place. If so, you know first-hand that this changes the culture of the workplace. …

Continue reading

Setting and Meeting Expectations

Here are some things you can do with your email marketing to create a little buzz and get subscribers looking for your emails.

Ten Email Audit Tips

10-email-audit-tips

To Run a More Profitable Campaign Follow these ten tips to ensure you run effective email audits and to create more profitable email marketing campaigns: Tip #1: Keep It Consistent Establish a proper routine for your audits. Weekly and monthly audits are a normal baseline to follow but should be adjusted depending on your niche, …

Continue reading

What to Audit in Your Email Process

what to audit - email marketing

An email marketing audit is the process of reviewing your content, infrastructure, goals, marketing process, deliverability, and performance to ensure you are on the right path to running a successful campaign. To successfully run an email marketing audit, you must focus on auditing the following areas:   1-Marketing Goals and Company Values Reviewing your goals and company …

Continue reading

Guide to Email Marketing Audits

Introduction  Marketing using email has been shown to be the most effective and budget-friendly way to communicate to your target audience. Businesses can expect to see around forty-two dollars in return for every email marketing dollar spent.  What’s more surprising is that, according to OptinMonster.com, email marketing produces more sales than social media marketing, with …

Continue reading

Email Deliverability

Start Engagement From Day One  Email marketing is a great way to grow your business and make sales, but, the first hurdle in email marketing is email deliverability, or making sure that your emails are reaching your subscribers and they are opening them. There are ways to make that happen and the following is one …

Continue reading

Email Marketing Tips

Email marketing tips

  How to Get Subscribers To Open Your Emails Email marketing is one of the best ways to nurture your audience, share your content, and grow your business. Statistics show that you get more people to see your content with emails than to depend on social media algorithms. In this article, I’ll share some insights …

Continue reading