Do you use a lead magnet? There are some essential elements that can help ensure your lead magnet is doing a good job. Here are a few things to keep in mind as you create the most effective lead magnet possible for your potential customers.
1-Quick Usability – Effective lead magnets should be available quickly and easily.
2-Comprehensible – The offers and lead magnets must be clear and easy for the target audience to understand.
3-Quick Results –The best lead magnets quickly provide a certain degree of relief from specific pain points related to a problem or question.
4-Targeted – Offers, solutions, and information must be targeted to the audience that you want to sign up for your email list.
5-Funnel Vision – Whether you do it at the end of the lead magnet document or in a follow up email, give your new subscribers a hint of what action they should take next.
6-Brand Consistent – It’s important for your opt-in offers to be brand consistent. This means the visual branding and the quality of the items should be the same as your paid products.
7-Dedicated Opt-in Landing Pages – Your landing pages can be short or long, but each should focus on one topic, solution, and offer.
Setting up highly targeted opt-in offers, in order to grow your list, is the key to your online business success. But do you have a lead magnet that is converting well for you?
This is an excerpt from the “Fast Track Guide: Setting Up Highly Targeted Opt-In Offers to Grow Your List Quickly.” Download your free copy in our resource library at: https://iaplifecoaches.org/free-resources
