Grow Your List By Adding Content to YouTube

How to Grow Your List with YouTube

One of the first things you should do when creating an online business is to start your mailing list. The advantage of having an email list is that you can email your subscribers any time. You can share valuable tips and information with them and promote your own products. 

You may know that YouTube is now the third most popular search engine in the world (after Google and Google Images). That means that when most people want to learn something new or need help with a project, they’re highly likely to go to YouTube.

So, if you want to grow your subscriber list, you should be harnessing the power of YouTube—even if you’re a video marketing newbie. Here’s what you should consider doing:

1) Start with Existing Content 

If you’re dipping your toes into YouTube for the first time, try using some of your previous content. Take your most popular blog post and turn it into a video using PowerPoint or Canva. Narrate a slideshow and record it. Then you can upload your completed video to YouTube.

You can do the same thing with some of your longer content to populate your channel with lots of videos quickly. For example, you could grab an eBook you wrote and do a chapter-by-chapter series with each chapter being a separate video. When you’re done, create a playlist with the videos in the correct order, so users can find all of your content at a glance. In the description of each video in the series, be sure to include links to the other videos.

2) Add a Link in the Description

When you’re uploading your videos to YouTube, write a description that makes them want to view it. Then make sure you put a link back to your website to your freebie, so that users who liked your video can sign up for your mailing list. For example, you could say, “For more changing your career success secrets, go to my website and download my cheat sheet today.”

You can also include testimonials in your description. This will give first time viewers the social proof they need to help build trust for you.

3) Use Annotations

Adding annotations (text which can include links) to your videos allows you to put a specific call to action at a chosen point in the content. Therefore, if you’re creating a video that expands on a previously published blog post, for example, you can put the link to the post in the video as you talk about it. 

You can also use annotations in the video to link to your website. For example, if you mention in your video that you have a checklist for couples planning a wedding , you can add an annotation in that section of the video, so your subscribers can click through to your website. There are various videos on YouTube about adding annotations such as this one.

4) Don’t Forget Cards

The only downside of annotations is that they don’t work on mobile devices. So, if someone is viewing your video on a cell phone, none of your annotations show. 

Fortunately, there’s a substitute you can use called YouTube Cards. These are small boxes in the right-hand corner of the video that will display even on mobile devices. You can put a small description in the white box, and when users click on it, it’ll expand with all the information. 

Don’t forget to post regularly to YouTube. You want your channel to be freshly updated so your viewers will click through, watch your videos, and sign up for your mailing list.

You can watch over 100 videos that I’ve made on YouTube by going to: 

https://youtube.com/@JeannetteKoczela