Here is a commentary on the last step in Brendon Burchard’s Business Building Blocks from his book, “The Millionaire Messenger.”
Step 10: Rinse and Repeat
In his final step, Burchard emphasizes that a Millionaire Messenger is always working through his business building blocks – it should be ongoing, not a one-time affair. He also stresses that you keep in mind three values.
Always be mindful of how what you bring to the market is different from what others are offering. You have to know your own value and how you specifically help people, and how that is unique. In marketing your service, how do you stand out from the crowd? By being yourself — by being different.
It’s also critical that you keep up with what’s going on in your market so your information and products can measure up to what else is in the marketplace at any given time. You need to belong to groups, or a mastermind on your topic, and visit your competitors’ sites.
Excellence is about doing your best and making sure that you bring the most value to your market that you can. You want it to be equal or better than anything else out there. So, it’s also about mastering what you do, and striving to be a leader in your field.
You can also challenge your clients to be their best. Push yourself and your clients to grow as persons. Few people get that kind of support. Since you are their inspiration and motivation, so you must rise to the occasion by constantly improving your expertise.
The higher the standard you set for yourself and others, the more value your work will have.
The foundation of the coaching industry is serving others. As Zig Ziglar used to say: “You can make a great income, if you can help enough people.”
You need to be coming from a mindset of service. Millionaire Messengers genuinely care about others. They have a deep desire to help others solve their problems and reach their potential. They always take good care of their customers.
Additionally, another part of service is to deliver what you promised, stand by your guarantees, and provide outstanding value to your clients. This is the kind of integrity all coaches should have, and what Burchard urges us to operate by.
In Summary, this is the end of this series.
To review, here are the 10 steps again:
- Claim and master your topic
- Pick your audience
- Discover your audiences’ problems
- Define your story
- Create a solution
- Put up a website
- Campaign your programs
- Post free content
- Get promotional partners
- Rinse and Repeat