This is Part 5 of a series Business Building Blocks from Brendon Burchard’s book, “The Millionaire Messenger.” This article focuses on a different way of approaching marketing. Step 7: Campaign Your Products and Programs Brendon Burchard likes to substitute the word “campaign” for “promotion” because “campaign” includes more value. He defines a value-added campaign as …
Tag: Entrepreneur
Jul 11
Business Building Blocks: Burchard’s 10 Steps-Part 3
This article is part of a series of articles about Brendon Burchard’s 10 steps to building an “empire” from his book, “The Millionaire Messenger.” These are very helpful to know if you are a new coach. But if you are a seasoned coach who needs more clients, it’s helpful to revisit these steps periodically to refine your marketing. …
Jun 05
Work vs. Play
In speaking with a fellow coach recently, I was reminded of how many coaches think that marketing is too much work. This coach said that she hated to do marketing and her bank account reflected it! That is, she had run out of clients and money. If there’s any common theme among coaches—it’s that they …
May 03
Blogging for Fun & Profit
Do you blog? Many coaches tell me they don’t have time to blog. Or they don’t know what to blog about. Or they aren’t getting anyone to read their blog. When I started my online business, the first tactic I used was blogging. And there were two good reasons why I did it, and why …
Apr 11
Burchard’s Business Building Blocks-Part 2
Let’s continue to explore Brendon Burchard’s 10 business building blocks for an expert empire. Step 2) Pick your audience This is what we call your target market or who you are going to serve. Many new coaches try to resist this by saying that they can help anyone. But as Brendon says, you do not …
