Do you blog? Many coaches tell me they don’t have time to blog. Or they don’t know what to blog about. Or they aren’t getting anyone to read their blog.
When I started my online business, the first tactic I used was blogging. And there were two good reasons why I did it, and why you should be blogging.
1-Increase your page ranking
2-Help people get to know you
How does blogging increase your page ranking?
Google loves sites that post new content on a regular basis. They especially like it if you post at the same time and day of the week. (That may not be possible for you, but it’s a good goal to have.)
So if you post a blog once a week—or even once a month—your site will come up higher on the searches. Now, another thing that will also help increase your page ranking is to use keywords in your blog posts. Have a set of keywords that you can draw from whenever you write a blog.
You must also have great content. Google will penalize you if you are just throwing up crappy content to get better rankings.
Great content will be tailored perfectly for your audience, but at the same time be authentically you – it has to be something you would want to read yourself. You might want to make use of a tool like Grammarly just to ensure your posts look as great as you want them to be .
It’s not just about posting great content though, you will also want to make sure that you regularly share on different social media platforms as well, as this can help you rank up higher, as more people will see your posts.
But you need to make sure that your posts are of good quality. For example, if you use Instagram, then posting high quality photos is a great way to bring more bloggers to your website. Having a larger following means that you will get more traffic to your blog, and therefore your blog will rank higher.
There are of course many ways that your blog can rank highly, so the important thing is finding what works best for you.
How does blogging help people get to know you?
One purpose of a blog is to develop relationships with the people who are reading your blog. So you need to write about topics that will interest your audience so they will read it. But you also need to write authentically so they can get to know you.
The writing in a blog post tends to be more casual than an article you write for a ezine. You can be more relaxed and personal while still giving great content. You can add personal stories that add to the relationship building you are doing with your audience.
And if you can provide them with relevant, topical, and valuable ideas, resources, tips, or instructions, they will come back for more. You can also ask questions to get readers to comment. The more comments, the better the page ranking, and the more people will share your blog with others! All of this means more traffic to your site and more possible business and income for you.
Blogging Tips
1- I’d like to give you some tips about blogging. First of all, a blog post can be repurposed in different ways so you can leverage the time you took to write it. Here are some of them:
- Use the blog post as an article in your newsletter
- Submit it as an article to Medium.com
- Offer it as a guest post to other people’s blogs
- Make a video of it and post on YouTube
2- Once you have posted the blog, you can promote it in several ways:
- Send the link to your list
- Post the link on your social media platforms (Facebook, LinkedIn, Twitter, etc.)
- Post the link in LinkedIn and Facebook groups you are in
3- If you don’t like to write, or if you are more of a visual person, you can make video tips and embed them in your blog posts. Videos are the best way to help people get to know you. Many people report that they feel like they know the person just by watching their videos. You can also vary the format between writing and videos.
4- Make sure you have a good wifi connection in your home because this is vital for you to become a great blogger. Having a slow connection means blogs might not be uploaded and you may not be able to get any research done for your posts.
5- Have fun with it! Pretend you are talking to your favorite client and having an enjoyable conversation. If you don’t enjoy doing something, you won’t do it, so figure out a way to make it enjoyable and/or fun.
Use these tips and if you haven’t started blogging, challenge yourself to start. If you do blog, find more ways to repurpose your blog posts and also try finding places to guest blog. In either case, you can use your blog to build relationships, improve your search and page ranking, and get more business in the process.
Creating content for your blog can feel overwhelming, especially if you don’t have a plan. When you plan your content for your blog, strategically, it will feel less stressful. Blogging doesn’t have to feel like “too much” on your to-do list. Once you set the intention for your blog and begin to follow a working plan, you’ll be able to monetize your blog content in no time at all.
What about you? Do you blog? If not, what is stopping you from it? Please comment below.
