Solve a Problem for Your Audience

Solve a problem for your audienceSolving problems is what you do. It may not always seem like it, but at the center of it all, this is what your role is. In order to solve a problem for your audience, though, the first thing you have to do is understand your audience.

A few years ago, a young entrepreneur had found the perfect product to promote. He was so excited. He dug in and created a beautiful website, a powerful landing page and sales funnel, and countless articles, blog posts, etc. about the product he was promoting to help children stop wetting their beds.

He couldn’t understand why his product wasn’t selling like hotcakes. He had no idea what he was missing. What his audience was hungry to hear.

Within minutes of him posting his perplexities on a forum for marketers, six women had chimed in with a single word.


Children wetting beds created mountains of frustrating laundry for women in the middle of the night. That was the pain point. That was the emotional trigger that would sell his products.

Promise to eliminate the unnecessary LAUNDRY.

Guess what? It worked. By making a few tweaks to address the pain point of laundry for his efforts, the payout was successful beyond even his initial hopes and expectations.

He promoted a product that solved a very real problem for his audience, and he was rewarded because he took the time to understand his audience better.

What about you? You may have a great product that can solve a problem for your audience, but haven’t hit on the most crucial problem that it solves. The best way to find out is to ask. That’s what forums and online groups are for – to help each other. So take advantage of it and find the emotional trigger for your audience.

By the way, James I. Bond and I are offering a limited number of free strategy sessions to show you how you can use emotional brain triggers to uncover your prospects’ deepest desires and get them to tell you exactly how to turn them into a client!

Book an appointment here: