Success Tip: Consistent, regular emails are important at every stage in your customer and client journeys—starting with new subscribers. Plan for regular emails, otherwise you risk them looking at your name and saying: “Who’s she? I don’t remember subscribing.” And in the trash you go, even if they don’t actually unsubscribe.
If your tracking shows a problem with this, do two things:
- Narrow the gap between your download email and the next email in your series
- Make sure your “From” line clearly identifies not only who you are but what you do (e.g. “Mary Flinnerty—Personal Growth Coach for Entrepreneurs”)
Here are some examples of email signatures:
Notice that they all say what they do and have a link for more info.
What’s your email signature? IF you don’t have one, it’s time to make one. Make it attractive, on brand, and have fun with it.
