The Email Equivalent of an Open Door Policy

open door policyOne question that I hear a lot is, “How can I get more engagement from my subscribers?”

You’ve heard of an “open door” policy, right? You may even have had a boss, a manager, or a teacher with that policy in place. If so, you know first-hand that this changes the culture of the workplace.

It helps you build a stronger relationship with that person, and it can create a greater amount of trust and cooperation. In other words, an open-door policy can be a very positive thing.

So, why not adapt it to your online business? At first glance, you may be wondering how this could possibly be done, but it’s actually simple via email.

Starting on day 1, and throughout your mailings, encourage readers to hit “reply” to ask you a question, share a story, contribute a tip etc. In other words, encourage subscribers to engage with you.

This may look like a way to create a lot more un-productive work for yourself, but hang in there. There’s method to the madness. The first thing I want you to realize is that you don’t all of a sudden get swamped with emails. Because few people will take you up on your offer, in any given email, it won’t take you long to reply to each message.

When you do, however, some pretty amazing things start to happen. You get to know your ideal customers and clients much better. Not only does it give you a chance to build a better relationship with highly-interested people, but also it helps you write better emails and higher converting copy for everyone else on your list. 

And guess what… chances are good that they will turn out to be your best customers. Isn’t that alone worth spending a few minutes a day responding to emails?

Give it a try and you’ll notice something else that will happen. Content creation suddenly becomes easier. You don’t have to try so hard to figure out what to blog or write about. Because you’re constantly “talking” to your customer base, you know a lot more about what they need and want.

They’re sharing their problems and objections with you, and won’t take long before you start to see common trends and what they will need to know next to reach their goals. No matter what niche you’re in, that information is priceless!