In times of economic uncertainty, it can be difficult to maintain a steady flow of income for any business. The coaching industry, in particular, can be vulnerable to economic downturns as people tend to cut back on discretionary spending during tough times.
However, there are steps that life coaches can take to recession-proof their businesses and ensure that they continue to thrive even in a challenging economic climate. In this video, we’ll explore a second strategy that you can use to make your life coaching business recession-proof.
Exercise 2: Build a Strong Brand
Develop a brand statement that communicates the unique value that you provide as a life coach. This should be a brief, one-sentence statement that captures the essence of your coaching business and what sets you apart from other coaches.
[Missed Tip #1? Watch it HERE.]