In times of economic uncertainty, it can be difficult to maintain a steady flow of income for any business. The coaching industry, in particular, can be vulnerable to economic downturns as people tend to cut back on discretionary spending during tough times. However, there are steps that life coaches can take to recession-proof their businesses …
Tag: branding
Mar 31
Insert Branding Throughout Your Website
Website design is imperative for any company or business. No matter what you are selling or what services you are offering, you must have the tools and skills to draw in your customers with visual marketing and tactical words. And this is through website design. Think about when you visit a new website; what page …
Jul 21
Guest Post: Building Your Visibility and Authority
“Building Your Visibility and Authority in three simple steps” by Guest Blogger, Annemarie Cross (Note from Jeannette Koczela: I found this article to be so valuable that I wanted to use it as a guest post.) Building visibility so you become a well respected and trusted authority in your field is something every ambitious entrepreneur should be …
Sep 02
Are you really an entrepreneur?
When people ask you what you do, you tell them you are a life coach. I’m proud of my job and I spent years learning how to be a great life coach. I did some NLP certification training and I’ve got many years of experience working with real clients too. But unless you are a …
Apr 29
Next Masterclass: May 2-Discover Your Energy Type
This week’s IAPLC masterclass will be “Discover Your Energy Type: To Boost Your Self-confidence and Self-esteem” by Jeannette Koczela, Thursday, May 2nd, 12-1pm EDT. We are changing the masterclass time to Thursdays at the earlier time so all of our new Bronze members around the world can attend the classes live. In this week’s class …
Apr 22
List Building Strategy: Get Higher Ranking Videos
After listening to all the excellent speakers at Vrinda Normad’s “List Building Telesummit,” I discovered a lot of valuable tips to build my list. Here’s a great strategy from Don Crowther on how to get higher rankings on your YouTube videos. Make a two-minute video tip about your services and load it to YouTube. Talk …
Apr 01
Masterclass: “How To Create Your Brilliant Authentic Brand”
Would you like to attract more of your ideal clients? Are you confused about your brand? How can you create a rich and compelling brand? IAPLC presents Masterclass, “How To Create Your Brilliant Authentic Brand and Attract More Of Your Ideal Clients” by Kimberley Lovell, April 3rd, 2013, 4pm EST. Join Kimberley Lovell—Spiritual Intuitive Healer …
Jan 17
Can you hear me now? by Debra Gilroy
Try this: cover your mouth and talk. That’s what most marketing sounds like. Chatter. Noise pollution. Combine that with the competition – all those emails, ezines, audios, haranguing us from all directions. More chatter. Louder, but not better, noise. Does it frequently feel that despite your meaningful message and mission, your productive services, all those …