Almost every life coach I talk to, admits that the biggest problem or obstacle they face in their business is not enough clients. But “not-enough-clients” is the RESULT of the problem, not the problem. I would like to propose that the problem is something much deeper.
And it has to do with basic self-worth, self-esteem, and self-confidence. This trio is the real culprit and I’m going to address 3 ways to overcome each of them so you can start attracting more clients and make more money. Last week we addressed low self-worth and 3 ways to remedy it. Now let’s talk about low self-esteem.
For coaches who suffer from low self-esteem, the common line of thought is something like, “Why did I start this business?” or “I don’t think I can help anyone, since I can’t even help myself.” Or they feel discouraged when they look at how far they think they need to go in their personal growth. These are all symptoms of low self-esteem. Here are 3 remedies for low self-esteem:
Remedy #1:
If you have issues with low self-esteem, it may be that it’s because you are feeling neglected. Sometimes we get so caught up in running our business that we forget about self-care. Maybe it’s time to stop and do something just for yourself. Take a hot bath, go out to lunch, and make a visit to the spa, your favorite masseuse. Or take a break from doing, and try just being. Make a list of things you can do that make you feel delightful, and when you are aware that your self-esteem needs some help, do one of those things.
Remedy #2:
Eliminate self-doubt by asking better questions. Instead of saying things like, “Why can’t I get more clients?” or “Why can’t I make this business work?” or “How could I be so stupid?”… ask more empowering questions, such as “How can I get more clients?” or How can I make this business work?” or “How can I improve my performance?” The Universe will answer your questions—your job is to ask the right ones.
Remedy #3:
Sometimes we need to do something more to raise our self-esteem. It may be helpful to read something inspiring. Have some inspirational books on hand for these times. Or, write down some affirmations about how you want to feel—or how you feel when you are peaking. Instead of focusing on your frustrated or disappointed feelings, stop and think about how you would like to feel. Then write down an affirmation in the present tense that says how you would like to feel.
If it’s too hard to say an affirmation like, “I am an amazing person and I feel awesome” when you’re feeling low, start with saying, “I’d like to feel like an amazing person and feel awesome.” Baby steps are the best approach.
The important thing is to nip it in the bud. Don’t allow yourself to wallow in low self-esteem—do something about it and get back into your groove. It’s the key to your success!


