Almost every life coach I talk to admits that the biggest problem or obstacle they face in their business is not enough clients. And I think it’s safe to say that most entrepreneurs feel the same way. But “not-enough-clients” is not the problem, but is the RESULT of the problem. I would like to propose that the problem is something much deeper.
And it has to do with basic self-worth, self-esteem, and self-confidence. This trio is the real culprit and I’m going to address 3 ways to overcome each of them so you can start attracting more clients and make more money. For this post we’ll talk about the last of these: self-confidence.
For service providers who suffer from low self-confidence, the common line of thought might be something like, “Can I really help these people?” and “What if I can’t do this?” Or they feel like hiding out instead of reaching out in their marketing. These are all symptoms of low self-confidence.
Here are 3 remedies for low self-confidence:
Create a vision of your idea of success. Visualize yourself having the successful outcome of an important activity. For example, see yourself on stage addressing a large audience; they are all smiling, nodding their heads, you can feel their approval of what you’re saying; when you’re done there is a loud applause and some cheering. At the back of the room many people are rushing to sign up for your program.
Or imagine yourself, waking up in the morning, going to your computer, and seeing that overnight you have sold thousands of dollars worth of products.
Why does this help your self-confidence? It’s like priming the pump. The brain doesn’t distinguish the difference between real and imaginary. You are using that to your advantage by programing the brain to believe that you are a success—and that will give you more confidence. The mind just takes the situation (real or imagined) and starts to attract everything necessary to manifest that reality. Imagining what you want to come about triggers the mind to go into action to make it happen.
Watch your self-talk. What are you saying to yourself? Are you telling yourself that your desires are on their way to you, or are you telling yourself that you will never have enough money? Are you telling yourself that you can create your own success, or are you telling yourself that you can’t get out of the struggle mode?
You need to program yourself for success by training your mind to monitor and transform your self-talk from negative thoughts into positive ones, and thus into experiences that you desire. Your mind listens to your words and then creates that reality. That’s why your self-talk is so important. Your thoughts are powerful, and your internal dialogue is even more powerful. Whenever you catch yourself thinking negatively about yourself, stop and turn it around into a positive statement about yourself. When you find yourself asking, “What if I can’t?” turn it around and ask, “What if I can?” As you continue to break the old habit pattern, a new one will form and with it a new level of confidence.
Take action. The most effective way to build your self-confidence is to do the activities that need to be done in order to have a successful outcome. If that is more clients, then start making phone calls, reach out to people you should be following up with, send out an email campaign. Create opportunities for people to connect with you so you can make some sales.
So many coaches hesitate to do these things for fear of rejection, i.e. failure. And yes, you will experience some of that. But as you grow in confidence about what you’re doing, you will learn to take the failings in stride—as part of the process. It may not be easy, but if you really want to be successful, you’ll change your attitude. You will look on every challenge and obstacle as an opportunity for growth because you know you cannot fail if you just keep going.
In conclusion, raising your level of self-worth, self-esteem, and self-confidence so they are in full alignment with your deepest desires is an ongoing process and doesn’t happen overnight. These are feelings rather than facts. But you can change how you feel in an instant by shifting your attention and focus. The remedies I offer do just that—they shift your focus from what you don’t want to what you do want.
So although your feelings of self-worth, self-esteem, and self-confidence can be changed quickly, the underlying beliefs that formed them take more time. That’s why you need to practice changing them in the moment to reprogram the underlying beliefs. But as you form these new habit patterns, the old disempowering beliefs will be replaced by new empowering ones. Then your levels of self-worth, self-esteem, and self-confidence will increase to meet the level where your desires—in this case the number of clients and income—reside. And that’s how you make your dreams come true and solve the not-enough-clients challenge.