How to Improve Your Sales Conversions and Get More Clients


I heard a teleclass by a business coach who said that even 6-7 figure coaches only get 25-30% sales conversions in their enrollment conversations and that’s what you should shoot for. That means if you want 5 new clients a month, you need to have 20 conversations a month. Think about that for a minute—that is 20 hours a month, plus the time it takes to find those 20 people. 

So you need to have a marketing plan in place where you are doing something every work day to get about one conversation per day, if you work five days a week. If you want to figure out how much time you are actually spending to get each client, track the time you take to do the marketing to get those conversations.

Then you will know what your true ROI (return on investment) is. The consequence is that if you want more clients, you have to spend more time marketing and having complimentary conversations until you reach your goal.  It can get overwhelming.

But actually, there’s an easier way. You could focus on improving your sales conversion rate instead.  What if that 25-30% was increased to 50-75%?  Then you would only need 7-10 conversations per month to get those 5 clients.

Here are some tips about how you can improve your sales conversions rate.

  1. Check inside yourself to see what beliefs are preventing you from getting sales – sometimes some personal development is necessary to increase sales
  2. Get crystal clear on who your ideal target market is – so you are targeting the right people who are the best fit for your programs
  3. Set up a system for prequalifying your prospects – so you can tell whether they are ready for a solution to your problem, such as an application process
  4. Have a system for following up with people you meet or connect with to help you determine their interest
  5. Learn how to articulate the value of your program/service
  6. Learn how to establish the gap between where they are at and where they want to go
  7. Have a planand be able to stick to it
  8. Find your authentic voice, and be able to relay what you do compellingly
  9. Speak from the heart, offer your solution, and support them in deciding the right path for them
  10. Know how to confidently ask for the sale, without feeling salesy

Learning how to turn simple conversations into clients is a skill you can acquire. It just takes devising a method and practicing.