Mindset for Client Attraction: Overcoming the Imposter Syndrome

Overcoming the Imposter SyndromeDo you ever look at how experienced and successful other coaches are and feel like you are not worthy? 

I get it, there are so many coaches out there with years of experience, awards and resources so you sometimes wonder why your client should hire you over them. 

Feeling like an impostor as a coach can lead to:

  • Underselling your services
  • Doing most of the work in the coaching session
  • Demonstrating loose boundaries around coaching sessions or fees
  • Putting off getting clients and instead collecting more and more qualifications (yet it doesn’t seem enough)

Imposter syndrome has killed more businesses than the lack of funds ever will. But the good news is that there are ways to overcome them which I will share with you. 

Imposter syndrome is a common challenge for many individuals, including coaches. It involves feelings of self-doubt and the belief that one is not competent or deserving of their success. Coaches can overcome imposter syndrome by implementing various strategies, such as:

  1. Acknowledge and Normalize Feelings: Recognize that imposter syndrome is a common experience and that many successful people have faced similar doubts. Normalizing these feelings can help reduce their impact.


  1. Reflect on Achievements: Take time to reflect on past achievements and successes. Create a list of accomplishments and positive feedback received from clients or colleagues. This exercise can serve as a reminder of one’s competence.


  1. Set Realistic Expectations: Understand that perfection is unattainable. Set realistic expectations for yourself and your coaching practice. Embrace mistakes as opportunities for growth rather than viewing them as failures.


  1. Seek Feedback: Ask for feedback from clients, peers, or mentors. Positive feedback can boost confidence, and constructive criticism can be valuable for personal and professional development.


  1. Celebrate Successes: Celebrate both small and large successes. Acknowledge and reward yourself when you achieve goals, meet milestones, or overcome challenges. This positive reinforcement can help counteract imposter feelings.


  1. Continuous Learning: Embrace a mindset of continuous learning. Invest time in professional development, attend workshops, and stay updated on industry trends. The pursuit of knowledge can enhance confidence in your coaching abilities.


  1. Connect with Peers: Engage with other coaches and professionals in your field. Share experiences, discuss challenges, and learn from each other. Building a support network can provide reassurance and perspective.


  1. Challenge Negative Thoughts: Actively challenge and reframe negative thoughts. Replace self-doubt with positive affirmations and focus on your strengths and accomplishments. Cognitive-behavioral techniques can be helpful in changing thought patterns.


  1. Set Boundaries: Establish clear boundaries between work and personal life. Taking care of your well-being, both mentally and physically, is crucial for maintaining confidence and resilience.


  1. Professional Support: Consider seeking the assistance of a mentor, coach, or therapist. A professional can provide guidance, perspective, and support tailored to your specific situation.


Remember that overcoming imposter syndrome is an ongoing process. It requires self-awareness, self-compassion, and a commitment to personal growth. By implementing these strategies, a coach can gradually build confidence and overcome imposter feelings.

Have you ever experienced imposter syndrome? 

How did you handle it? Let me know in the comments.