Do you blog? Many coaches tell me they don’t have time to blog. Or they don’t know what to blog about. Or they aren’t getting anyone to read their blog.
When I started my online business, the first tactic I used was blogging. And there were two good reasons why I did it, and why you should be blogging.
1-Increase your page ranking
2-Help people get to know you
How does blogging increase your page ranking?
Google loves sites that post new content on a regular basis. They especially like it if you post at the same time and day of the week. (That may not be possible for you, but it’s a good goal to have.)
Now, another thing that will also help increase your page ranking is to use keywords in your blog posts. Create a list of keywords—specific to your niche—that you can draw from whenever you write a blog.
You must also have great content. Google will penalize you if you are just posting crappy content trying to get better rankings, even if it’s filled with keywords.
How does blogging help people get to know you?
One purpose of a blog is to develop relationships with the people who are reading your blog. So you need to write about topics that will interest your audience so they will read it. But you also need to write authentically so they can get to know you.
The writing in a blog post tends to be more casual than an article you write for a ezine. You can be more relaxed and personal while still giving great content. You can add personal stories that add to the relationship building you are doing with your audience.
And if you can provide them with relevant, topical, and valuable ideas, resources, tips, or instructions, they will come back for more. You can also ask questions to get readers to comment. The more comments, the better the page ranking, and the more people will share your blog with others! All of this means more traffic to your site and more possible business and income for you.
1- I’d like to give you some tips about blogging. First of all, a blog post can be repurposed in different ways so you can leverage the time you took to write it. Here are some of them:
- Use the blog post as an article in your newsletter
- Submit an edited version as an article to EzineArticles.com
- Offer it as a guest post to other people’s blogs
- Make a video of it and post it on YouTube
- Post it as an article on LinkedIn’s Pulse
2- Once you have posted the blog, you can promote it in several ways:
- Send the link to your list
- Post the link on your social media platforms (Facebook, LinkedIn, Twitter, etc.)
- Post the link to LinkedIn and Facebook groups you are in
3- If you don’t like to write, or if you are more of a visual person, you can make video tips and embed them in your blog posts. Videos are the best way to help people get to know you. (Many people report that they feel like they know the person just by watching their videos.) You can also vary the format between writing and videos.
4- Have fun with it! Pretend you are talking to your favorite client and having an enjoyable conversation. If you don’t enjoy doing something, chances are you won’t do it, so figure out a way to make it enjoyable and/or fun.
Use these tips and if you haven’t started blogging, challenge yourself to start. If you do blog, find more ways to repurpose your blog posts and also try finding places to guest blog. In either case, you can use your blog to build relationships, improve your search and page ranking, and get more business in the process.
Creating content for your blog can feel overwhelming, especially if you don’t have a plan. When you plan the content for your blog—strategically—it will feel less stressful. Blogging doesn’t have to feel like “too much!” on your to-do list. Once you set the intention for your blog, and learn to follow a working plan, you’ll be able to write blog content that converts in no time at all.
But what if your blog posts not converting as well as you’d like them to? Business blogging does come with its challenges.
Maybe you’re dealing with a bounce rate that’s higher than ideal? Or maybe people aren’t clicking on your links? You may even be spending resources on creating valuable offers, but they aren’t attracting qualified leads.
Here’s a possible reason: Most people that visit blog posts leave without reading all the way through. You really only have 2–3 seconds to grab your user’s attention, convince them to click, and then actually read your blog post.
More than likely, when you’re creating content for your blog, you’re working to attract qualified leads for your business. Unfortunately, this is easier said than done.
There has to be something you can do about this, right?
There is! You need to optimize your content for lead generation. And, you need to follow proven guidelines that help you write blog posts that convert.
Our training “How to Make Your Blog Posts Convert”, allows you to do just that.
- Why people read blogs and what they are looking for
- How to use your blog to build a list—and use your list to build your blog
- The simple secret to writing posts that even you will love to read
- The best way to cross-share on social media, so that more people see your posts
- How to create impeccable calls to action
It comes with a workbook, worksheet, checklist, resource directory, implementation calendar and a 21-idea guide. It’s all there in the “How to Make Your Blog Posts Convert” and this week, it’s on sale for just $37.
Get it here: https://iaplifecoaches.org/blog-conversions/