Hey fellow coaches! Have you ever thought about subscribing to your competitors’ email lists? It might sound counterintuitive, but trust me, this little strategy can be a goldmine of insights.
When you subscribe to other coaches’ email lists (especially if you know they’re successful), you get a front-row seat to their marketing strategy. You can observe the content they create, the language they use, the products they recommend, and more. It’s like getting a behind-the-scenes peek at what’s working in your niche!
Here’s what you can learn by subscribing to successful lists:
1) You Can Study Their Language Patterns
Although your client lists are not the same, you and your competitors do have the same target audience. So, pay attention to how other successful coaches in your niche communicate with their audience. What words do they use to create connection? How do they phrase things to evoke specific emotions? This insight helps you refine your own voice while understanding what resonates with your target audience.
2) You’ll See CTAs in Action
Call-to-actions can make or break your email marketing. By studying your competitors, you’ll notice how they structure their CTAs. Are they using buttons or text links? How many CTAs appear in each email? Where are they positioned? What language makes them compelling? These observations will help you craft more effective CTAs in your own emails.
3) You Can Identify Content That Connects
When reading these emails, think strategically. Ask yourself: What was the purpose behind this message? Was it meant to nurture, educate, or sell? How did they use their words and tone to guide you toward a specific action? Understanding the strategy behind the content will elevate your own email marketing.
4) You Can Discover Potential Products to Promote
Take note of both original products and affiliate offerings they recommend. This gives you insight into what might also sell well with your audience. You might discover new affiliate partnerships or spot gaps in the market that your unique offerings could fill.
5) You Can Learn Email Sequencing Strategies
Notice the patterns in their email frequency and timing. How often do they email? Do they have a consistent schedule? Do they send certain types of content on specific days? Understanding these patterns helps you develop your own email calendar that keeps your audience engaged without overwhelming them.
6) You Can Craft Better Subject Lines
Subject lines are your email’s first impression. Which ones made you click? Which ones stood out in your crowded inbox? Analyze what made them effective and use these insights when crafting your own attention-grabbing subject lines.
7) You Can Observe Customer Service in Action
How do they handle mistakes or problems? If a link breaks or something goes wrong, how quickly do they address it? Try responding to an email and see if (and how) they reply. Their customer service approach can provide valuable lessons for your own response strategies.
There’s so much to learn by simply being on other coaches’ email lists. Over time, you’ll build a mental catalog of what works and what doesn’t in your niche. This allows you to create an email strategy that borrows the best practices you’ve observed, while adding your unique touch that makes your communications stand out to your audience.
Remember, the goal isn’t to copy—it’s to get inspired and learn from others’ successes and mistakes so you can create something even better for your community.
