Online marketing is always changing, and it’s important to keep up with what’s going on—one way to do that is by attending live events. So, last week I attended a live weekend event (in L.A.) on marketing skills. After attending so many online things, it was nice to attend an event with actual people sitting in an actual crowd.
Of course, if you have a strategy that’s working, or you’re satisfied with your current income level, my suggestion is—just keep doing what you’re doing.
But if you want to improve your results, you will need to try new ways of marketing. And attending a live event can not only help with that, but also be your secret success strategy!
So in this post, I’d like to share a few main points from my event attendance.
1-Don’t underestimate the power of having a high-end program.
This was probably the most emphasized point of the whole weekend. You simply can’t have a 6-figure and beyond income without a $3000-$10,000 coaching program. Your main goal is to get prospects into a conversation where you can offer them your high-end program. Establish a system of getting high-end clients consistently, before creating lower-end products.
That way you have income that can finance development time. And you can usually pull out different parts of your high-end program to create smaller programs later on.
2-Make your coaching program offer irresistible.
When making an offer for a high-end program, make the full-payment option much more valuable than the multiple payment-option. In other words, make the amount of money they will save a real savings so that the full-payment is the most attractive option. Then use that amount as a bonus for full-payment, i.e., “Bonus #1: You save $2500!”
Next, extract one or two elements from your program and show those as bonuses for full-payment also. Then mention the payment plan as ___ payments of $_________, and stop talking. By emphasizing the benefits of the full-payment option, you will make it sound more like a no-brainer, and you will most likely sell more at that rate.
3-Stop making sales more complicated than it needs to be.
Many entrepreneurs make the process of running a business more complicated that it needs to be. But simple can work much better than complex.
In order to keep things simple, you need to first of all have a simple sales funnel. The simplest one is one where you send traffic to your landing page, which is a well-crafted sales letter that leads to a conversation.
Then in the conversation you help the prospect decide if your program is the next best step for them.
When you get a sale, you then plug the buyer into your onboarding system, which will include the delivery of your program. Obviously this needs to be set up first, but if you’re just starting out, you can bill your program as a pilot and build it as you go.
Either way, it’s a simple sales funnel:
Then once you have a system in place for getting regular sales, you can add more marketing methods and products.
I always learn new things by attending events, and I encourage you to take a break from your work and go to a live event this year. It will be educational, motivating, inspiring, and fun.