Blog Tip – Using Repetition

Use the Principle of Repetition to Give Your Graphics Even More ImpactUse the Principle of Repetition to Give Your Graphics Even More Impact

The theme this month is blogging and here is a blog tip for your visuals. A love of repetition is hardwired into human DNA (that’s how we first learned how to learn). Just think of your three-year-old, wanting the same story, night after night. It isn’t the surprise ending that delights him/her so: It’s the same words, said in the same way. It’s the same scenario repeated multiple times (think “Goldilocks and the Three Bears”).

We carry that early imprinting over into adult life. That’s why audiences respond to repetition in movie memes; why we read what is basically the same cozy mystery plot told in seven different ways; why we trust people we know more than people we don’t know.

Use that bit of basic psychology in your blog. Always include repeating graphic elements in the same spot—for example, a logo in your resource box; a cartoon ‘mascot’ for a particular newsletter column; the same template for your newsletter every month; the same graphic placement and size in your posts.