Build Your Tribe with a Challenge

Build your tribe with a challengeYou know you need to build your tribe. Coaches all know what it means when someone refers to your “tribe”. And because we are familiar with the term, it’s easy to gloss over it and take its deeper connotations for granted.

In marketing and business today, “tribe” is often a synonym for “your ideal audience”—but it goes deeper than that.

A tribe gives as well as receives. You don’t only need your tribe to buy from you, you need them for inspiration, stimulation, validation, and a constant reality check. They help you get up in the morning and inspire you to re-ignite your passion. They provide feedback, comfort, and reciprocity.

Assuming that you already know who your tribe is, how can you build your tribe?

If your ideal community is driven to reach a measurable goal, such as losing forty pounds before summer, publishing a Kindle book, or landing their first client, then running a time-limited challenge may be the best strategy for you.

Challenges are wonderful because they attract people ready to break past long-term obstacles and take action. Once you understand the psychology of this, you have a captive audience that is not only eager but motivated to succeed.

Make sure that your Challenge both benefits and advances your ideal member in a transformative way.

For example:

  • Helps your challenge member achieve a specific goal or fulfill a dream
  • Empowers your challenge member with the confidence and/or skills to finally take the next step
  • Provides her with a knowledgeable community offering support and encouragement
  • Provides her with validation—from other members, as well as from you
  • Allows you to share in—and celebrate—her success

Challenges are exciting. They make people feel “in the moment” and alive. A common bond and goal draw together members of your Challenge—and they all look to you for guidance.


Reasons to use it:

For your own benefit, there is no more powerful testimony than one from a person you have directly helped to succeed in attaining a measurable goal or result. You will also receive priceless feedback in the form of questions, praises, and comments.

Because you are interactively engaged—with multiple members and potential clients at once— you will be able to learn:

  • What excites your typical member
  • What she still struggles with
  • What major obstacles she finds hard to overcome
  • What she finds easy
  • What she still needs
  • What she desperately wants next


How to Use it:

Setting up a Challenge can be done in several ways such as via a Facebook or LinkedIn Group, or through a membership site—whatever works best for you and your ideal audience.

You can set up instant or mini-challenges in contest form. You can use challenges within challenges to keep your members fired up and moving forward. For example, while you are running your Sixty-Day-Finish-your-Novel Challenge, throw in weekly mini-challenges with prizes, such as “Best Title”; or a deal on software such as eCover Authority, “Best eCover Design”.

Mini-challenges give people small, attainable goals—and there’s no shame in deciding not to participate in optional mini-challenges. They also boost confidence and keep excitement levels high. And let’s not forget that large successes are often built on smaller successes.

That being said, make sure any Challenge you create is neither too easy nor too hard. It should feel like a “challenge” but inspire your participants with the feeling that if they follow your lead and stay in touch with the Challenge group, they can do it!

Create milestones, check-in points, and the mini-challenges mentioned above, and decide in advance:

  • if people will be permanently eligible for the next time you run the Challenge;
  • if they can put your Challenge “on hold” in case some life event throws a wrench in the works, or
  • if they have to pay full (or partial) price to start again.


TOP “CHALLENGE” TIP: Create a free mini-version of your challenge to inspire people, give them a taste of what you’re offering and create momentum.

Conclude this mini-Challenge with a paid version of a larger challenge with the same goal.

Challenges create focus for you, as well as for your members. They help you fast-track your members—and your reputation-building and visibility too.

Challenges help create a core community of loyal, engaged followers and subscribers.

If you need help organizing a challenge, check out my “How to Create and Launch a Challenge” planner at:

How to Create & Launch a Challenge