The Top 10 Content Marketing Mistakes – Part 1


Top 10 Content Marketing Mistakes-Part1

Content Marketing is a very effective form of marketing that has been around for ages, well before the internet. It involves getting to know your audience’s problems or difficulties and then providing the solution via content and products.

If you are having trouble meeting your business goals, take a look at these top 10 content marketing mistakes to learn how to fix things or avoid the making the mistakes all together.

Marketing without a plan

Content Marketing Mistake #1: Marketing Content Without A Plan

If you want to be successful, you need a content marketing plan. Look at where you are now and where you want to go. Then devise a plan of action to meet your goals.

Start by defining and describing your target audience. Plan to use the marketing methods that work best with your audience. Marketing methods might include email, social media, articles, videos, affiliates, etc. Based on the social media networks your audience prefers, create accounts on those platforms.

Make a marketing plan that includes the kinds of content you will create, as well as how, where, and when you will promote the content. Your goal is to reach your target market and turn them into customers. Use best practices when marketing to your audience. Adjust your plan based on your audience’s needs and their responses to your content.


Neglecting to Repurpos

Content Marketing Mistake #2: Neglecting to Repurpose Content

If creating new content stresses you out, the good news is that you can repurpose your older existing content. Just edit, update, and release it in a different format, such as turning a report into an email series or a video. You may want to do the same with related content and release the items together as a new bundle.

Images qualify as content too. You can turn them into memes by adding quotes, tips, titles, and more. Another option is to add other elements to the images and create product covers.

Recorded webinars can be broken down into images, audio, and text products, which can be converted into a variety of formats and products from checklists to reports with audios.

Everyone has a different learning style and they like having content in different formats. Find out which formats your audience prefers and repurpose your content to meet their needs.


Not using PLR content

Content Marketing Mistake #3: Not Using PLR Content

Creating content can be very time consuming and overwhelming. This is especially true if you’re trying to create every piece of content from scratch. If you are not using PLR content to help reduce the workload of content creation, you’re missing out on a great resource.

Content with private label rights (PLR) often allows you to take pre-written content and use it for your unique needs. Depending on the seller, the actual rights may differ. But in general, you can edit it to make it more unique and fit your purpose. You can also add to it, bundle it with other content, or make something completely new from it.

Be sure to buy PLR from reputable vendors and read the terms of service. Sometimes the terms change depending on the type of package you get. You aren’t the only one buying the PLR content. For this reason, you always want to edit the PLR you buy. After editing and changing the title, the content should reflect your style, voice, and views.


Writing Wrong content

Content Marketing Mistake #4: Writing The Wrong Content

If you’re not making sales or getting click-throughs, you may have written the wrong content. This can happen when you don’t research your audience enough, understand the problem completely, or misunderstand the solution type/format the audience wanted.

The most important part of creating content is making sure you provide content your audience wants and needs. The best way to accomplish this is to research and study your audience, first.

When you find out what their problems are, create focused content that addresses their concerns, informs them of their options, and persuades them to try the solution you suggest.


Not responding to questions

Content Marketing Mistake #5: Not Responding to Questions

Your audience will have questions about products and niche concepts. The questions will be everywhere you go including social media, your blog, and your inbox. When a question is asked, it’s important that you or someone “official” answers or at least acknowledges it as soon as possible. To keep questions manageable, create a customer support area and redirect all questions there. Add an FAQ to make finding the answers easier for everyone.

While the questions may annoy you at times, they are a great sign! When people ask questions, it means they are reading your content. They’re interested in the topic. They value your opinion and want to know more. Turn the questions into more content that will help others and thank or call out the person who asked the question.

Stay tuned for the second 5 content marketing mistakes.