Aug 10
Successful email marketing is a balancing act between shared content vs. paid offers. You share content that shows your readers that you know what you’re talking about, and you balance that with offers for paid products that allow you to earn a living. Let’s talk about how you can find the right balance, and come up …
Dec 01
Take Advantage of “Influencer Content Marketing” As a solopreneur, you have to produce great content— content that grabs people’s interest and makes you stand out from the crowd. Content that builds a list of followers who will eventually purchase your service. But that’s where the problem comes in—how to find the time and energy to be …
May 04
Are you in love with marketing or do you hate it? I used to hate it! But here’s the rub…Marketing is the key to EVERY business’s long-term success—even coaching! If you think about it, all marketing is content marketing—your sales page, your blog, your website, your message, your emails, your videos, your podcasts—they’re all content. …
Feb 24
Back in 2008 Seth Godin, considered by many as the “godfather of modern marketing,” made the bold statement that “Content marketing is all the marketing that’s left.” By this, he meant that marketers should create content that gives their audience relevant, compelling value, instead of content that only contains thinly-veiled sales pitches. In this video tip, learn …
Feb 07
For coaches, a big barrier to getting sales is not using content creation effectively. Content Marketing is creating enough of the right content, on a regular basis, to help your target audience understand why they should hire you. Be it through the services of a company, or a content creator for your brand, you need …
Jun 16
Do you sometimes run out of content ideas? I know I do. Sometimes it really takes a lot of time and thought to come up with a topic that will hold the interest of your audience. And if you’re posting every week, this can stress you out if you’re not prepared. Content marketing is an …
