Guest Blogger Annemarie Cross writes…
Last weekend I attended a workshop where participants were shown how to write a compelling pitch that would help them to stand out and get them noticed by the media.
It was an extremely insightful event with many ‘aha’s for all who attended, including me.
What really stood out for me was the amount of time we spent on identifying our ‘big why’.
The ‘why’ we do what we do; our overall mission and purpose; and the deeper meaning behind the passion for our work. Deep soul-searching stuff, which I love.
The reason this stood out for me was because in my experience, it’s something many business owners don’t spend a lot of time on. And, it’s the reason why I include several exercises in my programs – especially my Unearth Your Inner Brilliance to Your 6-Figure (or more) Signature Brand program.
It’s wonderful to see other programs dedicating so much time on this area as well.
It’s an area that I believe is crucial for all business owners if they want to build a successful business, especially when it comes to standing out and attracting your ideal client, and of course in the case of the workshop I attended – the attention of the media.
Do you know your big ‘why’?
Here are three reasons how knowing your ‘big why’ can have a significant difference in your business, whether you’re trying to attract the attention of the media or your ideal client…
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