All marketing depends on knowing everything you can know about your target market. You can serve them if you don’t know what they need. A large percentage of companies that fail do so because they didn’t do enough market research before they rolled out a new product.
Surveys and polls are an effective way to find out the needs, wants and desires of your target market. There are several online services that you can use to do surveys. And now social media networks such as LinkedIn and Facebook have polls as a feature.
In our next IAPLC Masterclass, “Surveys: The Why, What, Where, and How,” IT expert, Ida Crawford, will show us why it’s important to conduct surveys, how to do them, what to ask and how to word your surveys, and a demonstration of putting one together. Come and learn how surveys can increase your bottom line.
[This class is over.]
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