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Tag: Marketing

Burchard’s Business Building Blocks-Part 2

Let’s continue to explore Brendon Burchard’s 10 business building blocks for an expert empire. Step 2) Pick your audience This is what we call your target market or who you are going to serve. Many new coaches try to resist this by saying that they can help anyone. But as Brendon says, you do not …

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Video Tip: LinkedIn Leads

Learn how you can use LinkedIn to get ongoing leads every week.   Have you tried this feature on LinkedIn?  If so, how did it work for you?  Leave a comment below.  Please Note: We only accept guest posts from IAPLC members.

Is this an important question for you?

I recently did a survey asking coaches what was the most pressing question they needed answered. Here’s one response: “How do I define a really narrow niche AND a super-compelling need so people ignore all the rest and sign up with ME?” Many coaches need help with this and it may be a question you …

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Video Tip: How to Get in Front of the Right People

Knowing how to get in front of the right people is essential for getting ideal clients.  Ideal clients start out as ideal prospects. Find out how to connect with them in this video.  

It’s All in the Follow-up

A saying in the coaching industry is that the money is in the follow-up. And it’s so true. That’s because it’s much easier and more cost effective to sell a current or former client a new product than it is to find a new client.   Most of your marketing efforts and costs will go …

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Video Tip: LinkedIn Groups

LinkedIn is one of the hottest places to get leads with over 400 million users. In this video I talk about posting in LinkedIn groups to create a presence and get more leads.  

All-New Business Bootcamp for Coaches

I’m so excited to announce that the doors are officially open to my friend Melinda Cohan’s NEW Easy-Breezy Coaching Business Bootcamp 2.0! (But only for the next 3 days.) What IS the Easy-Breezy Coaching Business Bootcamp? It’s a world-class, 10-week program that gives new and seasoned coaches exactly what they need to get their businesses …

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From Zero to Zen Financial Training

Monthly Training Package: “From Zero to Zen Financial Training” Have you been playing hide and seek with your accounting system? Do you really just want to work with your clients, not mess around with your books? (Hiring one of the CPAs from accounting firms in nyc could be a good start if you’re having a …

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Maximize Your LinkedIn Profile To Get Free Leads  

You were probably under the impression that LinkedIn is for employers looking for employees.  You probably thought that even as a business owner, your summary should look like a resumé. You also probably didn’t think of including LinkedIn in your article marketing campaigns. But all of this is not only possible, but relatively easy. And …

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Create Passive Income Programs Using Content You Already Have 

Creating a passive income for yourself has become more possible for more people thanks to sites like Make Money Alchemy guiding them to the best way to set up their very own money-making machine. Of course, when some people consider making themselves more money, they think of creating their own business. However, creating a business …

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