Oct 08
Success Tip: Consistent, regular emails are important at every stage in your customer and client journeys—starting with new subscribers. Plan for regular emails, otherwise you risk them looking at your name and saying: “Who’s she? I don’t remember subscribing.” And in the trash you go, even if they don’t actually unsubscribe. If your tracking …
Oct 02
In helping a client with her sales page, I thought it would be good to make a video of examples of readable sales pages. These pages have layouts that use space in a way that helps the reader keep reading – something you want to happen on your sales page.
Oct 01
How Optimizing + Leveraging Your Existing Resources Can Result in Positive Cash Flow Half-finished funnels, opt-in incentives without a clear call to action, fantastic blog posts with no content upgrade… all of these are non-optimized assets and they are costing you money. It’s your job to find them, finish them, and start seeing the benefits. …
Sep 01
How to Let Go of Costly Burdens to Create More Profit and Streamline Your Business We’ve all done it. We sign up for products and programs with the best of intentions, and two years later, haven’t ever used them…and we’re still paying for them. So, what are you spending money on right now that you’re …
Aug 29
The Importance of a Tailored, Fast-Track Plan for Your Coaching Business In the world of coaching, the drive to help others achieve their dreams is a powerful motivator. But in pursuing this passion, many coaches find themselves overwhelmed by the complexities of running a successful business. The journey to reaching bigger goals can often feel …
Aug 01
We all know that distractions slows down your productivity. Many coaches have found that saying goodbye to distractions helps you dive more deeply into your creative flow. This article covers several ways to do that. How many businesses do you currently operate? If more than one, how many of them are earning their keep? If …
Jul 16
The IAPLC is starting a new masterclass series. Every month we’ll hear from experts on a topic that is vital to your life coaching business. The first one is from a branding expert. You can be the best coach in the world, but sometimes it’s hard to communicate your brilliance in a way your ideal …
Jul 08
In a life coaching business, several areas require strategic planning to ensure success and sustainability. Here are 12 key areas that need attention: 1) Business Strategy – Vision and Mission: Define the long-term vision and mission of your business. – Goal Setting: Establish short-term and long-term goals. – Market Analysis: Understand your …
Jun 18
You know you need to build your tribe. Coaches all know what it means when someone refers to your “tribe”. And because we are familiar with the term, it’s easy to gloss over it and take its deeper connotations for granted. In marketing and business today, “tribe” is often a synonym for “your ideal audience”—but …
Jun 11
Attracting potential coaching clients is one thing, but attracting clients who can pay is quite another. So, before you get to the stage where you have to convince someone to say yes, let’s first review your process to ensure you are targeting people who can say yes if they want to. There are three areas …
