Jul 16
The IAPLC is starting a new masterclass series. Every month we’ll hear from experts on a topic that is vital to your life coaching business. The first one is from a branding expert. You can be the best coach in the world, but sometimes it’s hard to communicate your brilliance in a way your ideal …
Jul 08
In a life coaching business, several areas require strategic planning to ensure success and sustainability. Here are 12 key areas that need attention: 1) Business Strategy – Vision and Mission: Define the long-term vision and mission of your business. – Goal Setting: Establish short-term and long-term goals. – Market Analysis: Understand your …
Jun 18
You know you need to build your tribe. Coaches all know what it means when someone refers to your “tribe”. And because we are familiar with the term, it’s easy to gloss over it and take its deeper connotations for granted. In marketing and business today, “tribe” is often a synonym for “your ideal audience”—but …
Jun 11
Attracting potential coaching clients is one thing, but attracting clients who can pay is quite another. So, before you get to the stage where you have to convince someone to say yes, let’s first review your process to ensure you are targeting people who can say yes if they want to. There are three areas …
May 19
I heard a teleclass by a business coach who said that even 6-7 figure coaches only get 25-30% sales conversions in their enrollment conversations and that’s what you should shoot for. That means if you want 5 new clients a month, you need to have 20 conversations a month. Think about that for a …
May 10
Content Marketing is a very effective form of marketing that has been around for ages, well before the internet. It involves getting to know your audience’s problems or difficulties and then providing the solution via content and products. If you are having trouble meeting your business goals, take a look at the top 10 content …
May 08
Content Marketing is a very effective form of marketing that has been around for ages, well before the internet. It involves getting to know your audience’s problems or difficulties and then providing the solution via content and products. If you are having trouble meeting your business goals, take a look at these top 10 …
May 03
Fathom is a new AI notetaker tool that works on Zoom calls. It records and provides a transcript – all for free! Watch my demo of it here.
May 01
In today’s dynamic and interconnected world, the notion of starting a business extends far beyond mere profitability. Establishing a business that matters encapsulates a profound ethos of creating value, not just for oneself but for society at large. Such enterprises are driven by a vision to address pressing challenges, improve lives, and contribute meaningfully to …
Apr 09
If you have been in business for even a short time, your goal is to get paid what you’re worth. In the last three articles we have explored several areas that will help you do this. In this last article in the series, we’ll take a look at 4 steps you can take to improve …
